Super Bowl

Exclusives

  • Jessell: Uncertain Political Is Broadcast Wake-Up Call

    Lower-than expected spending by the Trump campaign is causing some groups to reforecast their political revenue and depressing stock prices. More important, it highlights the need for adoption of ATSC 3.0. The new broadcasting standard will allow stations to offer zoned, targeted and interactive advertising and maintain their lion's share of the political advertising dollars. More | Comments (3)
  • Front Office: How To Invest Best To Grow Revenue

    Don’t you wish you could determine in advance which new ventures are likeliest to become the most profitable? A tough advertising environment has added to the pressure, prompting media leaders to try to accelerate revenue diversification. While no one has a crystal ball, A.T. Kearney’s Greg Portell shares some guidelines that can help planners identify which new revenue opportunities to avoid or seize.   More | Add comment
  • TVN Tech: Serious Study Needed To Get Drone License

    The exam for FAA Part 107 certification to fly a commercial drone under 55 pounds, which first became available Aug. 29, covers far more than the drone itself. A mastery of knowledge on aeronautical concepts, charts, airspace and meteorology from an aviation perspective are among the areas emphasized on the initial test. Is it overkill for a media organization that will fly a done no higher than 400 feet? Not really, when seen in the context of maintaining safety, says the FAA. More | Add comment
  • Focus: Many Questions Over Nielsen's Post-Diary Ratings

    Nielsen announced plans last week to replace its paper ratings diaries with a system based on data from cable and satellite set-top boxes. However, many broadcasters still aren't sure how it's going to work. “They haven’t really told us that much about their plan going forward," said Raycom's Billy McDowell. Added Cordillera's Terry Hurley: "I'm hopeful, but skeptical." More | Comments (1)
  • Jessell: Is Your News Tired? Check Out Vice, Newsy

    For the most part, local newscasts were developed a half-century ago. It’s time for a renaissance. The typical newscast no longer resonates with many Americans, especially younger ones. That's why I’m intrigued by Scripps’ Newsy and am deeply curious about the nightly newscast that Vice is cooking up for HBO. All news directors should be, too.
    More | Comments (1)
  • TVN Names Scripps Station Group Of The Year

    In announcing the honor, TVNewsCheck Editor Harry A. Jessell cited the company’s efforts to go beyond broadcasting and establish itself prominently and profitably among national digital media. Led by CEO Rich Boehne, over the past three years Scripps has spent $124 million to acquire Newsy (OTT news), Midroll (podcasting) and Cracked (digital content).  More | Comments (1)
  • Smith, Sook, LaPlatney On Tap For TVN's ATSC 3.0 Confab

    One highlight of TVNewsCheck’s Nov. 9-10 TV2020 conference on the prospects for Next Gen TV will be the CEO panel featuring David Smith of Sinclair Broadcast Group, Perry Sook of Nexstar Broadcasting Group and Pat LaPlatney of Raycom Media. For more information, or to register for TV2020, click here. More | Comments (1)
  • Newsy’s Sabatinelli To Talk On How To Monetize OTT

    The fourth annual NewsTECHForum presented by TVNewsCheck and Sports Video Group will feature an on-stage Q&A with Blake Sabatinelli, the general manager of the Scripps-owned OTT service Newsy, on Dec. 12. For the full NewsTECHForum program, or to register, click here. More | Add comment

Special Reports

  • Multicasting 2016: A four-part examination of the revenue, programming and technology strategies of the diginet business.
  • TVN's FCC Watch: A quick briefing on FCC proceedings affecting TV broadcasters from Washington communications attorneys David Oxenford and David O'Connor.
  • Employment 2016: In Part I, the challenges facing broadcasters in finding the right people for the rights jobs. Part II: It used to be a given that news managers would readily move it if meant a bigger market and a larger paycheck. Not anymore. Part III, the military may become an even bigger source of talent for station IT and engineering departments.
  • THE TOP 30 TV STATION GROUPS: As a result of its merger with Media General, Nexstar Broadcasting moves up 10 spots and is now No. 3 on TVNewsCheck's 2016 station group ranking behind Fox and CBS. Gray's acquisition of Schurz moved it up to No. 13, Nexstar's old spot. Together, the two deals changed the rank of 21 groups and opened the door to two newcomers.
  • 2016 NAB Show Tech Hot Topics: TVNewsCheck’s second annual multi-part series highlighting emerging tech trends in advance of the NAB Show. Topics include field contribution, audio, cameras, IP transport, transmitters, antennas, newsroom computer systems, broadcast graphics and master control.
  • 2015 — Year In Review: Revisit the year’s top developments in business, programming, journalism, technology, regulation and more.
  • NewsTECHForum 2015: Complete coverage of the third annual conference from TVNewsCheck and Sports Video Group
  • IBC 2015: At the annual tech gathering in Amsterdam, the prominence of IP in everything from production to distribution may have been somewhat of a surprise, but once on the exhibit floor or in the conference rooms there was no mistaking its broad — and still growing — influence.
  • Weather 2015: A three-part look at forecasting: a Q&A with AccuWeather founder Joel Myers; complaints by local weathercasters of network forecasting; and the latest on mobile and augmented reality.
  • Sales Management: A four-part look at the growing importance to stations of mobile viewing platforms; automated spot buying; improving digital sales operations; and a case study of a successful digital sales effort.
Marketshare Blog Playout Blog
Super Bowl, NFL Out-Of-Home Viewing Rises
MediaPost, Feb 5, 2016, 2:18 PM EST
Plenty Super Bowl viewing — like other sports viewing — is out of the home, or at least at other people’s homes. This seems to be a growing trend. Over the past five years, Super Bowl viewing from consumers who do not live in the primary rating household (guests, or short-term visitors) contributes about 10% to the total ratings. For the past five years, on average, Nielsen calculates that this comes to roughly 11 million viewers. Link | Add comment
NFL Refuses To Pay $1M For First Super Bowl Tape
The New York Times, Feb 3, 2016, 7:47 AM EST
station advisory
Stations: Be Wary Of Using 'Super Bowl'
Wiley on Media, Jan 15, 2016, 8:16 AM EST
When the NFL holds Super Bowl 50 on Feb. 7, it will use Arabic numerals for the first time. Even without the characteristic Roman numerals, the term “Super Bowl” remains one of the most iconic and well-known marks in sports. And, given that the Super Bowl is the most watched event of the year, advertisers and stations alike understandably want a piece of the Super Bowl action. But you should think twice before running advertisements for the “Super Bowl of sales” or the “Super Sunday Special,” as that may violate the NFL’s trademark rights. Link | Comments (4)
station advisory
Beware Of Super Bowl Trademark Issues
Broadcast Law Blog, Jan 13, 2015, 3:16 PM EST
With the college football champion now decided, and the NFL league championships this coming weekend to decide this year’s Super Bowl teams, it’s that time when we post our warning about being careful with using the phrase “Super Bowl” in your promotions and commercials. Both copyright and trademark issues can arise at Super Bowl time. Link | Add comment
Super Bowl Caught In Terrorism Politics
The Hill, Dec 17, 2014, 8:00 AM EST
Congress's failure to reauthorize its terrorism insurance program (TRIA) has Democrats and Republicans blaming each other for risking cancellations of future Super Bowls. Congress needs to reauthorize TRIA before the end of the year or it expires, but the Senate failed to act and lawmakers are headed home. Link | Comments (2)
station advisory
Be Wary Of Unauthorized 'Super Bowl' Use
Broadcast Law Blog, Jan 20, 2014, 2:48 PM EST
It's that time again when broadcasters and advertisers need to watch their commercials and promotions to avoid improper uses of trademarked phrases — with the Super Bowl only weeks away, the Winter Olympics to follow soon thereafter and March Madness to follow closely after that. Link | Add comment
Fox Holding Contest For 30-Second Super Bowl Ad
New York Times, Sep 23, 2013, 12:38 PM EDT
Dannon Buys Super Bowl To Promote Oikos
Ad Age, Sep 3, 2013, 2:07 PM EDT
After a one-year absence to evaluate the brand and the Greek market, Dannon is returning to the Super Bowl to promote its Oikos brand. Link | Add comment
Tech Spotlight
Getting Up To (High) Speed On Super Slo Mo
TVNewsCheck, Jan 24, 2013, 11:05 AM EST
For the big game, CBS will take advantage of recent developments in 4K high-speed and high-resolution videography to not only slow down action in replays without noticeable motion blur or pixilation, but also to zoom in closely to see if a player’s foot is out of bounds or if the football breaks the plane of the end zone. Other networks are also working to push the envelope with high-speed, high-res cameras and Sony is working on next-generation sports production technology. Full Story | Add comment
Trendrr Ranks TV Show Chatter 'Hits'
MediaPost, Sep 7, 2012, 3:33 PM EDT
Big events elicit big social media chatter, but the social media rankings are not in the same order as the ratings rankings.  According to the social media research company Trendrr, the No. 1 chatter-getter so far this year is MTV's Music Video Awards, with some 19.2 million social interactions. Right behindit is the Super Bowl on NBC, grabbing 17.5 million social messages.  CBS' Grammy Awards special came next at 17.1 million,with NBC's recent airing of the Summer Olympics closing ceremony right behind at 11.7 million.   Link | Add comment
Super Bowl Spots 90% Sold At $3.8M Each
USA Today/Detroit Free Press, Sep 7, 2012, 8:30 AM EDT
CBS is expected to announce today that its Super Bowl ad slots are more than 90% sold out. The announcement comes five months before the game's broadcast on Feb. 3, 2013. The 30-second slots are going for a record $3.7 million to $3.8 million vs. an average $3.5 million during the 2012 broadcast on NBC. If CBS sells 60 slots, revenue could exceed $225 million. Among the biggest repeat advertisers: Anheuser-Busch, PepsiCo, Frito-Lay and Hyundai. Link | Add comment
GM To Skip Advertising In Super Bowl 2013
Reuters, May 21, 2012, 6:46 AM EDT

General Motors will not advertise in next year's Super Bowl because it is too expensive, the top marketing executive for the U.S. automaker said three days after the company announced it was dropping paid ads on Facebook Inc. The 2013 Super Bowl will be broadcast by CBS, which is selling 30-second ads for as much as $4 million. Link | Comments (2)

M.I.A. Flips Bird During Super Bowl Halftime
Associated Press, Feb 6, 2012, 5:50 AM EST
In front of some 110 million viewers on NBC and uncounted others online, British singer M.I.A. flipped the bird and appeared to sing, "I don't give a [expletive]" at one point, though it was hard to hear her clearly. Both NBC and the NFL apologized. Full Story | Comments (5)
Super Bowl Advertisers Go After 2nd Screens
Associated Press, Feb 1, 2012, 2:50 PM EST
About two-thirds of smartphone and tablet owners use their gadgets to do things like text or post on Twitter while watching TV, according to Nielsen. So, for Sunday's game, companies from Coke to Chevy are trying to reach fans on all the "second screens" they have. Full Story | Add comment
Plenty Of Ads Left For Streaming Super Bowl
PaidContent, Jan 27, 2012, 7:56 AM EST
While some advertisers have bought into digital packages for the Super Bowl's first live video presentation on personal computers, tablets and mobile phones, many have not shown the same enthusiasm for the live stream as for the TV broadcast. Link | Add comment
NFL To Stream 2 Playoff Games, Super Bowl
TVNewsCheck, Dec 20, 2011, 3:12 PM EST
Using TV coverage from NBC, the NFL will stream the Super Bowl, NBC's Wild Card Saturday Doubleheader and the 2012 Pro Bowl. The games will also be available via a mobile app from Verizon. Full Story | Add comment
Mercedes Spurns Super Bowl Opportunity
Adweek, Sep 26, 2011, 7:44 AM EDT
'Voice' Nabs NBC Post-Super Bowl Slot
USA Today, Aug 2, 2011, 7:00 AM EDT
NBC's 'The Voice' Scores Post-Super Bowl Slot
Associated Press, Jun 1, 2011, 6:56 AM EDT
NFL Changing How It Plans Super Bowl
Sports Business Journal, Apr 4, 2011, 10:37 AM EDT
The NFL is changing the way it assesses risk in developing contingency plans for future Super Bowls in the wake of the ice and snow that wreaked havoc on the game in North Texas in February, said Frank Supovitz, the league’s SVP of events. Link | Add comment
How The NFL Cultivated The Super Bowl
Los Angeles Times, Feb 4, 2011, 6:35 AM EST
The Super Bowl's rise to the zenith of national pop culture events is no accident, but rather due to a savvy marketing strategy that has been amped up over recent years. Through a combination of better cooperation with its television partners, marketing to women and a not-so-subtle linking of football to patriotism, the NFL has managed to expand its reach while most other television properties have shrunk. Link | Add comment
retrans wars
Late Deal Saves Super Bowl Telecast
Politico, Feb 3, 2011, 8:24 PM EST
Football fans who might have been left in the dark during the Super Bowl this Sunday were granted a reprieve when a last-minute deal temporarily ended a media standoff that had revived calls for regulators to intervene in TV programming disputes. Link | Add comment
Volkswagen Returns To Super Bowl
Brandweek, Jan 27, 2011, 6:59 AM EST
The carmaker is launching two 30-second commercials, which tout new models (due out later this year): the 2012 Passat and redesigned “21st Century” Beetle. Link | Add comment
Groupon In Super Bowl Pregame Ad Push
Advertising Age, Jan 10, 2011, 6:09 AM EST
Groupon may not need Google to grow. But it does need some good, old-fashioned advertising. In the coming weeks, expect to see the social e-commerce trailblazer make its foray onto TV, including pregame spots in the Feb. 6 broadcast of Super Bowl XLV. Link | Add comment
Auto Ads Are Driving The Super Bowl
Mediaweek, Dec 6, 2010, 6:09 AM EST
Fox’s Feb. 6 Super Bowl XLV broadcast will feature no fewer than 20 automotive spots, accounting for nearly one-third of the event’s 63 total avails and far surpassing that of any previous Super Bowl. Link | Add comment
Commentary
Super Bowl Simultaneously Killing, Saving TV
The Atlantic Wire, Jan 31, 2012, 3:54 PM EST
Rebecca Greenfield: "A quality NFL experience makes cable worthwhile for many fans. It's also why ESPN knows it can charge more.... But, it's also that very mentality has not-so-crazy about sports subscribers ditching for the Web." Link | Add comment
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Ratings

Overnights, adults 18-49 for September 25, 2016
  • 1.
    5.5/18
  • 2.
    2.6/8
  • 3.
    1.2/4
  • 4.
    0.9/3
  • 5.
    0.5/2
  • 6.
    0.2/1
Source: Nielsen

Reviews

  • Rob Owen

    Easily fall’s best broadcast network comedy pilot, NBC’s The Good Place offers a clever high-concept premise that’s complemented with intelligent, sometimes absurdist humor. Created by Michael Schur, co-creator of NBC’s Parks and Recreation, The Good Place is a highly serialized series that’s essentially set in heaven and stars Kristen Bell and Ted Danson. NBC made five episodes of The Good Place available for review, and the show not only holds up, but also it improves, deepening characters that initially feel one-note and frequently leaving viewers guessing with cliffhanger endings to many of the episodes. The combination of snappy dialogue and winning but flawed characters makes The Good Place a great bet for fans of smart TV comedy.

  • Maureen Ryan

    Pitch has swagger, for good reason. It gets the big things right; the Fox drama about the first female baseball player in the Major Leagues is one of the year’s most assured and exciting debuts. But part of what impresses about the pilot is also the way it confidently strings together so many small but telling details. Ginny (Kylie Bunbury) is the first woman to be called up from the minors to the big leagues, and no show since Friday Night Lights has done a better job of portraying the internal and external pressures that weigh heavily on young athletes asked to do much more than merely succeed on the field. Pitch will likely do a good job of getting viewers to root for it. The hope is that the show won’t be an impressive, short-lived curiosity, but rather a long-term phenomenon.

  • Kevin Fallon

    In a fall TV season that’s already making a splash for championing diverse, distinctive voices in an array of projects that they created, wrote, and starred in, Better Things on FX stands out. The show is created by, written by, and starsPamela Adlon. She plays Sam Fox, the single mother of three daughters modeled after her own reality-show-ready experience raising three girls in Los Angeles following a divorce. Sam is also, like Adlon, a working actress — on shows both raunchy, a la Californication, and animated for children, like her role on Recess. It’s a refreshingly blunt take on single motherhood without sacrificing the warmth of parental love, portraying the dance between selfishness and selflessness that’s at the heart of being a parent — especially one weathering the hormonal fireworks of a household of four women at different ages.

  • David Wiegand

    The fall TV season doesn’t count as much as it used to — we already know that. But no matter how many retreads the broadcast networks throw at viewers in the next few months, this fall will be memorable because of the premiere of Atlanta on Tuesday, Sept. 6, on FX. The half-hour comedy created by and starring Donald Glover (Community), simply and brilliantly recalibrates our expectations of what a TV comedy is and how black lives are portrayed on the medium.

  • Louisa Ada Seltzer

    The second reboot of the 1980s John Candy movie Uncle Buck, bumped by ABC from midseason, has the same tired jokes you'll find on any second-rate sitcom. Too bad, because Mike Epps is appealing and ABC would be wise to keep him around for future shows, but there’s just not enough to this show to suggest it will last past summer. It also airs against NBC’s America’s Got Talent, summer’s No. 1 program on broadcast, which may make it even harder to find an audience.

  • Neil Genzlinger

    Bryan Cranston brings his Tony Award-winning interpretation of President Lyndon B. Johnson to television in an adaptation of the Robert Schenkkan play All the Way, and it’s still quite a sight to behold, just as it was on Broadway in 2014. Nothing beats witnessing this kind of larger-than-life portrayal onstage, of course. But the television version, presented by HBO, offers plenty of rewards, allowing Cranston to work the close-ups and liberating him from the confines of a theater set. Cranston’s performance is a gem — in his hands, this accidental president comes across as an amazing bundle of contradictions, someone who seems at once too vulgar for the job and just right for it.

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