upfronts
At Network TV’s Gathering, Web Is Central
New York Times,
May 21, 2012, 6:56 AM EDT
At last week’s upfront presentations, network television executives spoke the languages of social media and Web science to a greater degree than ever.
Link
|
Comments (2)
upfronts
TV Nets' Pitch Shows Social Media Traction
Advertising Age,
May 21, 2012, 6:27 AM EDT
In nearly every upfront presentation, the TV networks took pains to stress their expertise in connecting advertisers to consumers, not only with splashy TV programs but also via social media.
Link
|
Add comment
Comcast Rolling Out Skype For TV
Lost Remote,
May 16, 2012, 3:09 PM EDT
Comcast announced today that its Skype for TV service just launched in Seattle and Boston, with eight more markets launching by the end of the week. The $9.95/month Xfinity add-on includes an HD camera, Skype adaptor and full-keyboard remote control. Once you're wired up, you can access your Skype contacts — even import from Facebook.
Link
|
Add comment
Charting Best Time For Social Media Posting
Poynter,
May 10, 2012, 7:39 AM EDT
Bitly, the URL shortener of choice for most people, has analyzed its click-tracking data to find the optimal days and times for posting links to social media. The results show interesting, distinct patterns among Twitter, Facebook and Tumblr.
Link
|
Add comment
Viewers Share Their TV Playlists On Fans.TV
Lost Remote,
May 4, 2012, 3:20 PM EDT
For the last two years, the social TV startup
Fans.tv has been powering social chats for networks like the CW. But today, it’s rolling out its own consumer-facing site so fans can connect around their favorite shows.
Link
|
Add comment
New Zap2it Features Aid TV Conversations
Lost Remote,
Apr 26, 2012, 2:55 PM EDT
Tribune Media owned Zap2it.com has launched some brand new social TV features to provide more opportunities for engagement across their news site.
Link
|
Add comment
Shazam Targets Hispanic TV With Telemundo
Lost Remote,
Apr 24, 2012, 3:18 PM EDT
In its first partnership with a Spanish-language broadcaster, Shazam said it will be enabling viewers of Thursday night's
Billboard Latino Music Awards on Telemundo to tag the event for expanded content.
Link
|
Add comment
Air Check by Diana Marszalek
Status Of Social Media Rising At TV Stations
TVNewsCheck,
Apr 24, 2012, 11:15 AM EDT
Twitter and Facebook have quickly become one of the basics of TV news. Faster and easier than blogging, which industry watchers say is becoming increasingly passé, and more personal than station-run websites, social media has become so important that stations are investing in training talent to use them and, in some cases, mandating it.
Full Story
|
Comments (5)
nab 2012
Social Features Creep Into TV Production Gear
Lost Remote,
Apr 18, 2012, 3:04 PM EDT
One of the biggest trends is focused on making it easy for producers to integrate social content on-air. Until now, displaying a tweet or a poll has been extremely labor-intensive (put poll on website, tease website from on-air, refresh poll results, create graphic of results, write them into script, drop it into the rundown.) But new partnerships are automating the entire process, tying it to social curation and the second screen.
Link
|
Add comment
Live from nab
Social Media And Politics: A Match Made
TVNewsCheck,
Apr 17, 2012, 2:46 PM EDT
Panelists at an NAB session debate the finer points of the value and influence of Twitter, Facebook et al., but a consensus was clear: It’s hard to overestimate social media’s impact on politics.
For all that’s going on at NAB 2012, click here. Full Story
|
Add comment
Accenture research
TV Can Drive Social Media Activity
MediaPost,
Apr 16, 2012, 3:18 PM EDT
Symbols and messages associated with social media are proliferating on TV, and they're getting through to TV viewers, according to a new survey of 1,000 U.S. adult TV viewers by Accenture, which revealed high levels of recall for social media messaging, as well as high rates of social media activity in response to this kind of messaging.
Link
|
Add comment
Live from NAB
Chyron To Ease Social-Broadcast Integration
TVNewsCheck,
Apr 16, 2012, 5:39 AM EDT
Its new Shout makes it easier to incorporate tweets into live broadcasts.
For all that’s going on at NAB 2012, click here. Full Story
|
Add comment
Inergize Adds Social, Weather Tools To CMS
NetNewsCheck,
Apr 10, 2012, 7:57 AM EDT
The new tools allow local media sites to add relavant social media content from Facebook, Twitter and YouTube below their own content and integrate weather content from Weather Central.
Link
|
Add comment
dma 2
KABC Los Angeles No. 1 In Social Followers
Lost Remote,
Apr 9, 2012, 2:55 PM EDT
The ABC owned-and-operated station has the largest like/follower count across both Facebook (344K) and Twitter (78K) of any TV station in the country and the first time any TV station tops both the Facebook and Twitter list.
Link
|
Add comment
Promoting Local Newscasts Goes Mobile
Advancing The Story,
Apr 9, 2012, 8:09 AM EDT
Television news promotes itself better than any other form of journalism. TV stations routinely set aside valuable airtime to advertise stories set to appear on upcoming newscasts. Now, though, the most effective promotions may be airing on cellphones.
Link
|
Add comment
Viewers Use Social Media To Support Shows
MediaPost,
Apr 4, 2012, 6:11 AM EDT
According to a new study, 76% of people say the primary reason for their social media activity is to "keep my favorites on the air." This data is up from a 66% level in 2011.
Link
|
Add comment
4A's Conference
Local TV's Hot Strategy: Going Social
Advertising Age,
Mar 28, 2012, 6:00 AM EDT
TV stations are using social media to extend their coverage and conversations with viewers. They're also working to create more integration with advertisers and device companies, according to panelists at the Socializing Local TV session during the 4A's Transformation Conference in Los Angeles.
Link
|
Comments (1)
Florida Stations Get On Social TV Bandwagon
SunSentinel.com,
Mar 21, 2012, 2:56 PM EDT
TV station officials and their Web producers encourage the social media back-and-forth between their viewers and on-air talent because it can cultivate news tips and foster loyal viewership.
Link
|
Add comment
executive session with Mathilde piard
Social Monetizes With Shrapnel, Not Bullets
NetNewsCheck,
Mar 19, 2012, 7:00 AM EDT
Mathilde Piard, the social media director at Cox Media Group, says that currently there is no silver bullet for monetizing social media. Instead, it’s more like shrapnel — making money here and there. But the biggest reason CMG and other media players are concentrating on social media is because their advertisers want it.
Link
|
Comments (1)
TV Guide Research
Social Media Drives TV Watching
MediaPost,
Feb 27, 2012, 3:01 PM EST
Everyone knows that the “screens” (TV, laptop, mobile device, another mobile device) are colliding and overlapping, but how exactly do online behaviors and TV viewing interact? TV Guide took a whack at understanding the relationship between social media buzz and TV watching with a new survey of 3,041 U.S. adults, and found that social media buzz does indeed help drive TV watching.
Link
|
Add comment
dma 2 (Los Angeles)
KABC Partners With Trendrr For Oscars Social Buzz
Lost Remote,
Feb 24, 2012, 7:39 AM EST
TV Check-In Apps Get Social
Adweek,
Feb 21, 2012, 2:51 PM EST
With mobile utilities wanting to keep users engaged, big events like the Oscars are golden opportunities
Link
|
Add comment
Apps Under Gun In Hotly Competitive Market
NetNewsCheck,
Feb 21, 2012, 8:09 AM EST
With consumers spoiled by choice, app providers are forced to innovate in order to keep pace. This year, the cutting edge lies in highly relevant content, social media integration, streaming media and smart aggregation. In part two of NetNewsCheck's Special Report on Apps, we turn to content. Yesterday's story examined
the challenge of monetization. Link
|
Add comment
The New Water Cooler Is A TV Show
Wall Street Journal,
Feb 10, 2012, 6:15 AM EST
Millions watch "after shows," a growing television phenomenon dedicated to deconstructing that night's program, with tweets, Facebook posts and old-fashioned call-in questions from the audience. They are an old-media solution to a new-media problem: they keep audiences and sponsors engaged with a network by joining in the online conversation, rather than competing with it for viewers' attention.
Link
|
Add comment
dma 9 (Atlanta)
WSB Showcases Anchor Retirement On Twitter
Lost Remote,
Feb 8, 2012, 3:20 PM EST
Super Bowl Sponsors Seek Social Media Buzz
Reuters,
Jan 30, 2012, 6:09 AM EST
In the age of Twitter and Facebook, many Super Bowl viewers will use the commercial breaks to go online and see what people are saying about the game. This year, advertisers want them to tweet about their favorite commercials as well.
Link
|
Add comment
TW Leads Funding For Social TV Startup
Reuters,
Jan 24, 2012, 3:01 PM EST
Media conglomerate Time Warner Inc is leading a $12 million round of funding into
Bluefin Labs, a start-up company that analyzes tweets and Facebook posts as people watch their favorite TV programs.
Link
|
Add comment
Paterno's Death: How The Media Got It Wrong
Associated Press,
Jan 23, 2012, 6:01 AM EST
An erroneous tweet by a student newspaper was amplified by media organizations across the country and retweeted uncounted times. The incorrect information found its way onto media websites, including CBSSports.com, People.com, The Wrap and the Huffington Post.
Full Story
|
Add comment
2012 Will Be The Year Of 'Must-Tweet' TV
The Wrap,
Jan 17, 2012, 6:13 AM EST
Networks large and small are using social media to engage second-screen viewers like never before. Integrating social media from viewers following along with computers and smartphones fosters greater engagement while also broadening the audience for programming. Best of all, it provides consumer data.
The question now is not whether networks should utilize social media but how they can use it most effectively and monetize it. Link
|
Add comment
Starcom Tracks Social Chatter On Shows, Ads
MediaPost,
Dec 20, 2011, 2:46 PM EST
Starcom MediaVest Group has a signed a deal with analytics company Bluefin Labs to utilize the latter’s tech platform to monitor social media chatter about TV shows and ads.
Link
|
Add comment
NBC O&Os Add Instagram For Viewer Photos
TVNewsCheck,
Dec 15, 2011, 10:36 AM EST
The iPhone photo sharing app has been integrated into the NBC Owned Stations' production systems, to make it quick and easy to use viewer images on the air or online.
Full Story
|
Add comment
FRONT OFFICE BY MARY COLLINS
Social Media Is Stations’ Sales Trump Card
TVNewsCheck,
Nov 18, 2011, 8:36 AM EST
Social media tools are quickly becoming a hybrid powerhouse for both driving viewership and empowering account reps to offer advertisers the cross-platform marketing promotions that can transport viewers from programming to their digital destinations. When it comes to the consumer, we’ve demonstrated that TV is social media’s killer app. Now is the time for us to demonstrate to advertisers that TV can deliver killer results for their social media ad spending.
Full Story
|
Comments (1)
CBS Cranks Up Social Media For Nov. Sweeps
Lost Remote,
Nov 4, 2011, 2:46 PM EDT
After two “Tweet Weeks” this year, CBS is rolling out “Social Sweep Week” to kick off the November book. CBS talent will take over the network’s various Facebook and Twitter accounts at points throughout the week, beginning with tomorrow’s big LSU-Alabama football game.
Link
|
Add comment
dma 5 (Dallas)
KDFW Tweets Rangers World Series Win...Twice
Uncle Barky.com,
Oct 28, 2011, 7:49 AM EDT
PBS ‘Like Drive’ Nabs FB Fans, Engagement
Lost Remote,
Oct 26, 2011, 3:30 PM EDT
In a modern twist to a TV pledge drive, PBS ran a Facebook "Like Drive" last week that rewarded fans with exclusive video clips for helping promote some of PBS's most beloved people and shows. The drive helped land more than 18,000 in all for the week, stopping just short of 950,000 total likes for the page.
Link
|
Comments (1)
Twitter and TV Get Close to Help Each Other
New York Times,
Oct 26, 2011, 6:28 AM EDT
Next week, viewers of
The X Factor can vote for a singer via Twitter in a partnership intended to strengthen the symbiotic relationship between television and the website.
Link
|
Add comment
Facebook Becoming Serious TV Rival
MediaPost,
Oct 25, 2011, 2:48 PM EDT
Daytime is Facebook time, not TV time, for most media consumers. Facebook is closing in on being a mass medium — just like TV, according to a study by Frank N. Magid Associates Generational Strategies. More consumers use Facebook during work-day hours, 9 p.m. to 5 p.m,. than watch TV.
Link
|
Comments (1)
Content & Communications World Expo
Social Media: From Newbie To Must-Have
TVNewsCheck,
Oct 13, 2011, 4:48 PM EDT
Media firms are working hard to realize the enormous benefits of using social media to engage consumers, creating relationships that ultimately result in increased audiences and, in turn, appeal to advertisers.
Full Story
|
Add comment
Social Media And TV: Who’s Talking?
Nielsen,
Oct 11, 2011, 3:28 PM EDT
Social media continues to influence how consumers interact with brands and share content every day. Increasingly, TV viewers leverage social media as a platform to talk about and engage with TV content. A recent analysis by
NM Incite and Nielsen sheds light on which demographics are engaging with TV across social media and highlights some differences in composition between the general social media population and the population on social media sites talking about TV specifically.
Link
|
Add comment
EIJ 2011
Hyper-Social Journos Star At News Confab
TVNewsCheck,
Sep 28, 2011, 8:15 AM EDT
The most jam-packed sessions at the SPJ/RTDNA conference in New Orleans dealt with how news teams are using Twitter and Facebook to both disseminate news and find scoops for hot stories. Twitter is now akin to an AP wire service, and at least one journo expert considers Twitter followers to be a journalist's most important assets.
Full Story
|
Add comment
Pubcasters Get Social Media Guide
Nieman Journalism Lab,
Sep 20, 2011, 3:58 PM EDT
The Corporation for Public Broadcasting has released a social media handbook for NPR and PBS stations, which is hosted at the National Center for Media Engagement website.
Link
|
Add comment
Air Check by Diana Marszalek
How Social Should A Newscast Be?
TVNewsCheck,
Sep 20, 2011, 8:02 AM EDT
KOMU Columbia, Mo., in DMA138, has taken the plunge into social media news, last week launching a 4 p.m. newscast that makes viewers an integral part of the show. And there’s a social media desk that includes two reporters tracking bloggers, Tweets and online conversations about topics making the news. Industry watchers applaud KOMU for pushing the envelope in its use of social media at a time when many stations are still trying to figure them out. But some question their heavy use in what has always been a sit-back, passive medium.
Full Story
|
Comments (2)
NBCU Highlights Growing Social Media Buzz
Philadelphia Inquirer,
Sep 15, 2011, 7:26 AM EDT
With the nation talking about tweets and tagging friends and other social-media jargon, NBCUniversal held a conference Wednesday to showcase its social-media prowess. Highlights included the Bravo channel's "tweet tracker" and CNBC's 500,000 Twitter followers, which NBCU believes boost its relevance to TV fans and advertisers.
Link
|
Add comment
Nielsen Report Details Rise Of Social Media
New York Times,
Sep 12, 2011, 6:19 AM EDT
As social media like blogs, Facebook, Twitter and YouTube grow increasingly popular among consumers, marketers are seeking more data about the changing behavior of their customers. The Nielsen Co., which has long provided such information about the traditional media, is seeking to become a go-to source of data for new media, too. To help bolster that, Nielsen is to release this morning a report of a kind it says it has not published before, a big-picture look at social media.
Link
|
Add comment
Social TV Plugs In To DirecTV
Adweek,
Sep 1, 2011, 2:45 PM EDT
Social TV startup Miso wants to know what you're watching—and it may have found the perfect way to find out, through a just-announced partnership with DirecTV.
Now, if you're a DirecTV subscriber and you want want to tell your friends that you're watching Doctor Who, you don't have to search through a long list of shows and episodes. Instead, once you've synced up Miso with your DirecTV system, the app automatically displays what you're watching, and you can check-in by just pressing a button. Link
|
Add comment
dma 4
WCAU Adds News To Foursquare
Lost Remote,
Aug 16, 2011, 3:04 PM EDT
The NBC-owned station in Philadelphia has teamed up with Foursquare to bring local news reporting to the check-in service. While WCAU is already posting traditional Foursquare tips — "Crab fries, good eats and lots of TV" at Chickie's & Pete's — it will now have reporters post news updates at different locations in the market.
Link
|
Add comment
RTDNA/Hofstra University Annual Survey
Changing Social Media Landscape For TV
RTDNA,
Aug 4, 2011, 3:06 PM EDT
It's not simply that television and radio stations are doing more with social media these days, it's also that — at least in the case of TV — they're doing something different.
Link
|
Add comment
NetProspex report
Local TV Is Top Industry On Twitter
Lost Re,
Jul 26, 2011, 7:47 AM EDT
The
New York Times is the most social company in the U.S., and local TV is the top industry on Twitter, finds a report
by NetProspex. The report measures the number of employees with social media accounts (using a company email address) and their total connections — which by definition, favors larger companies.
Link
|
Add comment
dma 4
WCAU Philadelphia Hires Social Media Editor
TVNewsCheck,
Jul 21, 2011, 5:36 PM EDT
dma 137
KOMU's Google+ Account Killed
NewscastStudio,
Jul 20, 2011, 2:58 PM EDT
Roku Brings Facebook Pics, Videos To TV
Lost Remote,
Jul 12, 2011, 3:19 PM EDT
Roku, the streaming video player, is adding the ability to see Facebook videos and pictures right on your TV. There are already several channels you can see on Roku, and Facebook Photos has been one of them. Now the channel is getting a big upgrade and it's another example of internet video coming to the living room.
Link
|
Add comment
Commentary
Pexton: Social Media Could Hurt Reporting
Washington Post,
Jul 5, 2011, 8:11 AM EDT
Washington Post ombudsman Patrick Pexton: "[Engagement is] using Twitter and Facebook to build a tribe or family of followers, even disciples, who will keep reading you. The potential downside here is a diminution of quality. If reporters are setting aside a portion of their days for social media, that leaves less time for thinking and traditional reporting. And if the chase in journalism becomes one for the greatest number of page views, Twitter followers and Facebook friends, instead of the great story, we all lose."
Link
|
Add comment
Promax/BDA conference
Facebook Pitches Social TV
Adweek,
Jul 1, 2011, 6:12 AM EDT
Facebook has a message for the television world: social TV is coming. Andy Mitchell, SVP of strategic partner development at Facebook, pitched a crowd of media and branding honchos at the PromaxBDA conference on the various ways in which he thinks his company can help the broadcast media embrace the social world.
Link
|
Add comment
SALES OFFICE by Abby Auerbach
Social Media + Broadcast TV = Killer App
TVNewsCheck,
Jun 30, 2011, 7:22 AM EDT
A TVGuide.com study found that more viewers chatted and tweeted while watching live TV during the past season and the top 10 most popular "social shows" are all aired on broadcast networks. Such social viewing is giving rise to a new metric, social impressions, that bolsters the gross ratings points. Stations are also discovering the value of tying local programming in with the Facebook and Twitter.
Full Story
|
Comments (1)
SocialGuide Providing A Social Feed For TV
Los Angeles Times,
Jun 20, 2011, 11:03 AM EDT
Nielsen Co., the longstanding arbiter of popularity in the television industry, calculates ratings by observing the TV-viewing habits of a cross section of the American public. SocialGuide.com, a Brooklyn, N.Y.-based start-up, is taking a different approach: It analyzes what's being said about TV on Twitter and Facebook. That's about 90 million comments made by 13 million people about 4,500 shows on 160 networks.
Link
|
Comments (2)
Comcast Tests Social TV With Facebook
Lost Remote,
Jun 14, 2011, 3:31 PM EDT
Comcast will announce at the Cable Show later this week a “next generation TV experience” that it’s currently testing in Augusta, Ga. The system will include interactive apps that are easy to access and enhanced for TV, such as traffic and weather, and social apps such as Facebook that let users share and discover what to watch with their friends.
Link
|
Add comment
dma 10
TV And Twitter ‘Are The Same, Aren’t They?’
Lost Remote,
Jun 14, 2011, 6:52 AM EDT
Twitter Loves TV. And TV Loves Twitter, But...
All Things Digital,
Jun 10, 2011, 12:53 PM EDT
The relationship between the two, which Twitter has been actively trying to promote in the last nine months or so, is a funky one. On Twitter,
The Real Housewives Of New Jersey trumps
Modern Family. Why?
Link
|
Add comment
Twitter Loves TV And TV Loves Twitter, But...
All Things Digital,
Jun 10, 2011, 12:49 PM EDT
The relationship between the two, which Twitter has been actively trying to promote in the last nine months or so, is a funky one. On Twitter,
The Real Housewives Of New Jersey trumps
Modern Family. Why?
Link
|
Add comment
Promax/bda station summit
Station Execs Urged To Invest In Social Media
Lost Remote,
Jun 10, 2011, 7:23 AM EDT
Top media execs predict that 75% of all TV shows will be on the Web in two years. And since the Web is seamlessly migrating to TV (via Netflix, Hulu, YouTube, connected TV sets, Xbox, etc.), that leaves TV stations with a new challenge: everything TV stations produce and distribute now goes head-to-head with everything else. That means social media is more important than ever for local TV content to be discovered, shared and consumed.
Link
|
Comments (2)
dma 35
WTMJ Anchor Shoots Social Media 'Newsburst'
Lost Remote,
May 31, 2011, 3:26 PM EDT
Zuckerberg: TV Is The Next Social Frontier
Lost Remote,
May 26, 2011, 2:56 PM EDT
Speaking at the EG8 technology forum in Paris, Facebook founder Mark Zuckerberg said that TV, music and books are the next "media experiences" that will be revolutionized by social media. "I hope we can play a part in enabling those new companies to get built, and companies that are out there producing this great content to become more social," he said.
Link
|
Add comment
Bluefin Tests TV Ad Impact With Social Media
MediaPost,
May 24, 2011, 8:15 AM EDT
Semantic technology start-up Bluefin Labs has begun testing tools for marketers to monitor and measure TV's influence via social media. Initial partners from the worlds of marketing and media include Best Buy Co., Inc., Mars, Humana, Razorfish, SS+K, Hill Holliday, Dentsu and Fox Sports. Link
|
Add comment
dma 36
Social Media Doesn't Stop During WSPA News
Lost Remote,
May 16, 2011, 7:32 AM EDT
With the advent of Facebook and Twitter, some journalists are elevating multitasking to a new art form. WSPA Greenville-Spartanburg, S.C. anchor Amy Wood is hard to beat, amassing one of local TV’s largest social followings (
@TVAmy |
Facebook) in part by interacting with her audience while she’s live on the air.
Link
|
Add comment
dma 40
WCFT Weathercaster A Social News Master
Lost Remote,
May 5, 2011, 3:05 PM EDT
Just watching WDFT-WJSU Tuscaloosa, Ala., meteorologist James Spann in action on TV is impressive by itself. When a rash of tornadoes crisscrossed the state last week, he tracked them all in real-time, calling on dozens of communities to take cover — sometimes more than once as tornadoes reformed or double-backed. What’s even more amazing is how Spann’s social media accounts exploded during and after the story.
Link
|
Add comment
Site Seeks To Turn Web Flotsam Into News
New York Times,
Apr 25, 2011, 6:42 AM EDT
A Web start-up
named Storify, which opens to the public today, aims to help journalists and others collect and filter the citizen journalism that appears on social media sites, YouTube and Flickr.
Link
|
Add comment
dma 13
KING’s Social Media Manager Talks Shop
LostRemote,
Apr 1, 2011, 7:25 AM EDT
Harris Interactive-24/7 Wall St. poll
TV Comments Popular Use For Social Media
MediaPost,
Mar 31, 2011, 8:27 AM EDT
TV viewers continue to increase their usage of social media when it comes to TV programs. A new survey says two in five online U.S. adults — 43% — have gone to the Web to comment, post, or read something about a TV show.
Link
|
Add comment
Air Check by Diana Marszalek
WLEX News Finds A Friend In Facebook
TVNewsCheck,
Mar 28, 2011, 1:42 PM EDT
The news page for Cordillera-owned NBC affiliate in Lexington, Ky. (DMA 63), is third in the U.S. in number of Facebook fans — almost 57,000 with more coming daily to check out the news department's weather alerts, story teasers, polls and interactive features. Bruce Carter, the station’s news director, expects to have 100,000 by year’s end: “That’s bigger than our audience for our noon newscast.”
Full Story
|
Comments (8)
Social TV Draws Big Crowds At SXSW
LostRemote,
Mar 14, 2011, 7:53 AM EDT
TV Taps Social Media to Keep Viewers
New York Times,
Feb 21, 2011, 6:42 AM EST
As more and more people chat on Facebook and Twitter while watching TV, networks are trying to figure out how to capitalize. It’s as if people are gathered around the online water cooler — and the television executives are nervously hovering nearby, hoping viewers keep talking and, by extension, watching their shows.
Link
|
Add comment
Super Bowl Ads To Unleash Social Media
Lost Remote,
Feb 1, 2011, 7:11 AM EST
If you’re dropping $2 million to $3 million on a Super Bowl commercial to generate buzz for your company, you might want to throw in a social media campaign to capitalize on the conversation. That’s what an estimated one-half of Super Bowl advertisers plan to do this coming weekend.
Link
|
Add comment
dma 180
Small Station Makes Big Social Media Splash
Poynter,
Dec 29, 2010, 7:18 AM EST
Raycom's ABC affiliate KAIT Jonesboro, Ark., has found ways to gain about the same number of social media fans and followers as some of the country’s top newspapers.
Link
|
Add comment
NBC, NHL Integrate TV, Social Media In Push
MediaPost,
Dec 23, 2010, 7:58 AM EST
The National Hockey League and NBC Sports unveiled a campaign today that integrates Facebook, Twitter and national television on the New Year's Day broadcast of the 2011 Bridgestone NHL Winter Classic. The campaign is a "watch and win" promotion that gives viewers a chance to win either a Honda CR-Z, or trips for four to both Universal Orlando Studios and the 2011 NHL All-Star Game. Link
|
Add comment
Meredith Creates Emerging Markets Group
TVNewsCheck,
Nov 1, 2010, 11:49 AM EDT
Pete Snyder is tapped to be president of the new group that will contain Meredith Integrated Marketing's current social marketing (New Media Strategies) and mobile marketing (The Hyperfactory) capabilities. Going forward, it will also represent the newly evolving marketing agencies associated most closely with engagement marketing.
Full Story
|
Add comment
TRIBUNE TO REDUCE DEAL FINANCING
B&C,
Dec 6, 2007, 1:53 PM EST
Tribune Co. will use available cash to reduce the debt financing needed for its take-private transaction, the company announced Thursday morning, in an effort to move the deal along.
Link
|
Add comment