upfronts 2012
NBCU Pitches Digital As Complement To TV
Advertising Age,
May 2, 2012, 2:39 PM EDT
The NewFront digital upfront presentations were conceived to mimic the traditional TV upfronts, where networks try to interest advertisers in buying huge amounts of ad inventory for the coming year. But NBC Universal didn't want its digital upfront to step on its traditional presentations either, so its pitch for 60 digital properties included no show screenings, relatively few celebrities and lots of concepts.
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NBCU Launching Universal Games Network
Hollywood Reporter,
May 2, 2012, 5:58 AM EDT
The new aggregate mobile, casual and social gaming site will reach over 115 million consumers when it debuts this fall.
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NBCU Makes Key Sales Promotions
TVNewsCheck,
Mar 12, 2012, 1:11 PM EDT
NBCU Debuts Multiplatform, Bilingual Offering
TVNewsCheck,
Feb 15, 2012, 5:40 PM EST
Telemundo and iVillage team on iVillage Mujer De Hoy. Editor Jessica Serrano will regularly appear on Telemundo’s morning show
Levantate, highlighting stories from a Latina perspective.
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TV Execs Visit FCC Over Public Interest Rules
Media Bistro,
Feb 9, 2012, 3:02 PM EST
Executives from News Corp., NBCUniversal, the Walt Disney Co. and the National Association of Broadcasters met with officials at the FCC on Monday to express their displeasure at proposed public interest rules that would force TV networks to share details online about political advertising, including the rates that political campaigns pay for ad time.
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NBCU's ‘Trisha’ Cleared In 75% Of U.S.
TVNewsCheck,
Jan 30, 2012, 5:44 AM EST
The new conflict resolution talker adds major markets to the 27 midsize ones it locked in last year as it moves toward a fall syndication debut.
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Jessell at Large
A Year Later: Comcast Walked Its NBC Talk
TVNewsCheck,
Jan 27, 2012, 3:33 PM EST
When Comcast first announced its plans a year ago to buy NBC Universal from General Electric, the experts felt it was the cable networks, not NBC and its television stations, that Comcast really wanted. There was across-the-board gnashing of teeth about what would happen to NBC. But Comcast executives assured regulators and tried to persuade the experts that that wasn't the case. They really believed in broadcasting, they said. They looked forward to reinvigorating the business and restoring the Peacock's colors. And over the past 12 months, Comcast has shown that it meant everything it said.
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Jimmy Fallon, NBCU Sued Over 'Gender Bias'
Hollywood Reporter,
Jan 26, 2012, 5:58 AM EST
NATPE 2012
Retrans Top Of Mind For NBCU’s Harbert
TVNewsCheck,
Jan 23, 2012, 5:34 PM EST
NBC strategy is unlike other retrans deals, in which TV stations are paid a fee by cable operators, satellite operators and telcos. Harbert wants NBC to negotiate those deals for all its affiliates and stations, essentially negotiating by proxy for all of them. He wants NBC to keep a set percentage of that money. “We believe that, with scale, we can maximize revenue,” he says. “I’m not sure I have the answer how to do that, yet. But I’m working on it.”
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dma 2
NBC Scraps Plan for Huge L.A. News Facility
MediaBistro,
Jan 4, 2012, 2:54 PM EST
NBCUniversal has decided to kill an ambitious plan to develop an office development and news production facility in the Universal City section of Los Angeles.
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NBCU Taps Shea As CMO, Integrated Media
Hollywood Reporter,
Nov 16, 2011, 2:24 PM EST
MTV Networks veteran John Shea has joined NBCUniversal's Entertainment & Digital Networks and Integrated Media division as executive VP and CMO of integrated media. The content creator and marketing executive will report directly to Lauren Zalaznick, who is chairman of the unit.
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Official: Yaccarino To Head NBCU Digital Sales
MediaPost,
Oct 31, 2011, 2:45 PM EDT
NBCUniversal has officially found a new head of digital ad sales in Linda Yaccarino, the company confirmed today. As previously rumored, Yaccarino — who recently left Turner Entertainment, where she served as COO and EVP of ad sales, marketing and acquisitions — is replacing Dave Cassaro.
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dma 1
WNJU Adding More News, Staff, New Studio
New York Daily News,
Oct 31, 2011, 7:22 AM EDT
Changes are afoot at the NBC Universal Telemundo station in New York. A new local public affairs show,
Enfoque Nueva York (
Focus on New York) will launch Nov. 6 at 11 p.m. A news studio is under construction and, in January, the station will return weekend newscasts to the lineup.
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Set-Top Data Offers Upscale Demo Info
MediaPost,
Oct 6, 2011, 7:59 AM EDT
A top CNBC researcher suggested Wednesday that set-top-box data can offer more stable measurement for upscale viewers, since it is drawn from a larger sample size than a Nielsen panel. The matter is of particular interest to CNBC as it looks to attract advertisers willing to pay a premium to reach wealthier viewers. Link
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NBCU Names Stuart Epstein New CFO
TVNewsCheck,
Sep 7, 2011, 4:58 PM EDT
dma 2
KNBC's Robinson To Head Diversity AT NBCU
TVNewsCheck,
Aug 3, 2011, 3:46 PM EDT
Craig Robinson, who succeeds Paula Madison as NBCU's chief diversity officer, will stay on as GM of the NBC Los Angeles O&O until a successor can be found.
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Amazon In Video Streaming Deal With NBCU
New York Times,
Jul 29, 2011, 6:20 AM EDT
Amazon announced a deal for access to part of Universal's film library, its second such pact in streaming video in as many weeks. The attention around its content acquisitions suggests a budding rivalry with Netflix and a strategy of stocking up on films and TV shows for the tablet computer that the company is developing.
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NBC, Comcast Adopt Dynamic Ads For VOD
MediaPost,
Jul 26, 2011, 2:57 PM EDT
Moving toward a world of complete TV messaging targeting, Comcast and NBC Universal have adopted dynamic ad insertion for the company's video-on-demand programming. Dynamic ad insertion allows for advertisements to be easily changed at any time. Link
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NBCU Launches Private Ad Exchange
MediaPost,
Jul 22, 2011, 7:54 AM EDT
NBC Universal is getting into the private digital ad exchange business. NBCU says the move is to reduce the reliance on third-party ad exchanges -- which have been criticized for driving down CPM user pricing. This move would help NBC's family of sites and premium video digital site, Hulu, of which NBC Universal is a partner.
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news Analysis
Why The Studios Might Sell Hulu
Hollywood Reporter,
Jun 23, 2011, 5:51 AM EDT
Despite Hulu's success as a streamer of premium content, insiders and analysts aren't surprised that Disney, News Corp. and NBCUniversal are at least considering selling their stakes in the asset.
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Kini Named NBCU SVP, Strategic Planning
TVNewsCheck,
Jun 16, 2011, 6:02 PM EDT
General Mills Backs NBCU 'Healthy' Initiative
MediaPost,
May 24, 2011, 8:13 AM EDT
General Mills has returned as a sponsor of NBC Universal's second annual "Healthy Week," May 21-27. General Mills is focusing on its Yoplait brand, which will feature short messages and program content, as well as TV commercials. All will run on Oxygen, Style, USA Network and Bravo. There will also be interstitials programs on E! and segments on The Weather Channel.
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news analysis
Comcast Made Rare PR Misstep In Baker Hire
Los Angeles Times,
May 24, 2011, 7:17 AM EDT
Comcast Corp. was masterful when it pushed its acquisition of NBCUniversal through regulators and lawmakers. That's why Comcast's recent stumble in the hiring of FCC Commissioner Meredith Attwell Baker as a lobbyist is so surprising. Did Comcast not think there would be any blowback to hiring a regulator who just four months earlier voted to approve its purchase of control of NBCUniversal?
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news analysis
Ebersol's Exit Sends Signal To Rest Of NBC
Los Angeles Times,
May 24, 2011, 7:14 AM EDT
The abrupt departure of Dick Ebersol as chairman of NBC Sports Group last Thursday sent shockwaves through the network and the media industry. It also sent a not-so-subtle message to other top NBCUniversal executives: Get with the program or hit the road.
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quarterly report
Comcast 1Q Earnings Up 9%, Beat Street
Associated Press,
May 3, 2011, 5:20 PM EDT
At NBC Universal, revenue fell because last year's figure was boosted by the Olympics. Excluding the Olympics, revenue rose 5%, helped chiefly by its cable networks, which include Bravo, E! and USA. They saw advertising revenue climb 14%, continuing to recover after the recession.
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FCC OKs Sale of NBCU's KWHY Los Angeles
TVNewsCheck,
May 3, 2011, 7:23 AM EDT
As a condition of its merger with NBCU last January, Comcast promised to spin off Spanish-language KWHY Los Angeles to a minority-owned buyer. It made good on that promise by agreeing to sell the station to the Hispanic-owned Meruelo Group. With the FCC go-ahead, the parties may now close on the $40 million deal.
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New NBCU Unit Appoints Three Chiefs
TVNewsCheck,
Mar 22, 2011, 1:16 PM EDT
Cameron Blanchard, Tony Cardinale and Margaret Lazlo are playing starring roles in the newly created NBCUniversal Entertainment & Digital Networks and Integrated Media division. They report to the division's chairman Lauren Zalaznick.
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Katie Couric Pursuing Syndicated Talk Show
Hollywood Reporter,
Mar 10, 2011, 6:04 AM EST
With Katie Couric's contract set to expire in early June, the CBS News anchor has entered the window in which she can entertain offers. While no decision regarding her future has been made, the anchor is working on a potential syndicated show, which could involve her friend and former NBC boss Jeff Zucker, according to two sources familiar with Couric's plans. She is believed to have already begun conversations with Time Warner, NBCUniversal and her current employer, CBS, about the potential next act.
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