audience measurement


  • TVN Tech: Serious Study Needed To Get Drone License

    The exam for FAA Part 107 certification to fly a commercial drone under 55 pounds, which first became available Aug. 29, covers far more than the drone itself. A mastery of knowledge on aeronautical concepts, charts, airspace and meteorology from an aviation perspective are among the areas emphasized on the initial test. Is it overkill for a media organization that will fly a done no higher than 400 feet? Not really, when seen in the context of maintaining safety, says the FAA. More | Add comment
  • Focus: Many Questions Over Nielsen's Post-Diary Ratings

    Nielsen announced plans last week to replace its paper ratings diaries with a system based on data from cable and satellite set-top boxes. However, many broadcasters still aren't sure how it's going to work. “They haven’t really told us that much about their plan going forward," said Raycom's Billy McDowell. Added Cordillera's Terry Hurley: "I'm hopeful, but skeptical." More | Comments (1)
  • Jessell: Is Your News Tired? Check Out Vice, Newsy

    For the most part, local newscasts were developed a half-century ago. It’s time for a renaissance. The typical newscast no longer resonates with many Americans, especially younger ones. That's why I’m intrigued by Scripps’ Newsy and am deeply curious about the nightly newscast that Vice is cooking up for HBO. All news directors should be, too.
    More | Add comment
  • TVN Tech: Innovation, Progress Abound At IBC

    At this year's media tech compendium in Amsterdam, there was greater cooperation among vendors to ensure IP interoperability. On the business front, there was talk of zoned advertising and hyperlocal content delivery over the air with OFDM-based transmission systems such as ATSC 3.0. And on the technology frontier, all of the work to make Ultra HD a reality has begun to pay off with real-world applications, novel 360-degree acquisition (see the Nokia Ozo camera above) and new 8K implementations of OLED display technology. To see all of TVNewsCheck’s IBC 2016 coverage, click here. More | Add comment
  • Jessell: NBCU's 'Harry’ Could Be The Last Of Its Kind

    NBCU has a lot riding on Harry with Harry Connick Jr., but so does the broadcasting business. If it fails, I fear that Hollywood may finally give up on the big-budget, first-run syndicated show. And broadcasters need such shows to prop up their daytime schedules. Along with local news and a smattering of network fare, they distinguish TV stations from the great unwashed masses of cable channels that fill daytime with endless repeats of shows. More | Comments (8)
  • TVN Tech: Short-Form Programming In IBC Spotlight

    During the IBC 2016 opening keynote today in Amsterdam, the chairman of Vivendi Content and chief commercial officer of Vodafone Germany discussed how they are tackling changes in the distribution and consumption of video content. More | Add comment
  • TVN Names Scripps Station Group Of The Year

    In announcing the honor, TVNewsCheck Editor Harry A. Jessell cited the company’s efforts to go beyond broadcasting and establish itself prominently and profitably among national digital media. Led by CEO Rich Boehne, over the past three years Scripps has spent $124 million to acquire Newsy (OTT news), Midroll (podcasting) and Cracked (digital content).  More | Comments (1)
  • Smith, Sook, LaPlatney On Tap For TVN's ATSC 3.0 Confab

    One highlight of TVNewsCheck’s Nov. 9-10 TV2020 conference on the prospects for Next Gen TV will be the CEO panel featuring David Smith of Sinclair Broadcast Group, Perry Sook of Nexstar Broadcasting Group and Pat LaPlatney of Raycom Media. For more information, or to register for TV2020, click here. More | Comments (1)
  • Newsy’s Sabatinelli To Talk On How To Monetize OTT

    The fourth annual NewsTECHForum presented by TVNewsCheck and Sports Video Group will feature an on-stage Q&A with Blake Sabatinelli, the general manager of the Scripps-owned OTT service Newsy, on Dec. 12. For the full NewsTECHForum program, or to register, click here. More | Add comment

Special Reports

  • Multicasting 2016: A four-part examination of the revenue, programming and technology strategies of the diginet business.
  • TVN's FCC Watch: A quick briefing on FCC proceedings affecting TV broadcasters from Washington communications attorneys David Oxenford and David O'Connor.
  • Employment 2016: In Part I, the challenges facing broadcasters in finding the right people for the rights jobs. Part II: It used to be a given that news managers would readily move it if meant a bigger market and a larger paycheck. Not anymore. Part III, the military may become an even bigger source of talent for station IT and engineering departments.
  • THE TOP 30 TV STATION GROUPS: As a result of its merger with Media General, Nexstar Broadcasting moves up 10 spots and is now No. 3 on TVNewsCheck's 2016 station group ranking behind Fox and CBS. Gray's acquisition of Schurz moved it up to No. 13, Nexstar's old spot. Together, the two deals changed the rank of 21 groups and opened the door to two newcomers.
  • 2016 NAB Show Tech Hot Topics: TVNewsCheck’s second annual multi-part series highlighting emerging tech trends in advance of the NAB Show. Topics include field contribution, audio, cameras, IP transport, transmitters, antennas, newsroom computer systems, broadcast graphics and master control.
  • 2015 — Year In Review: Revisit the year’s top developments in business, programming, journalism, technology, regulation and more.
  • NewsTECHForum 2015: Complete coverage of the third annual conference from TVNewsCheck and Sports Video Group
  • IBC 2015: At the annual tech gathering in Amsterdam, the prominence of IP in everything from production to distribution may have been somewhat of a surprise, but once on the exhibit floor or in the conference rooms there was no mistaking its broad — and still growing — influence.
  • Weather 2015: A three-part look at forecasting: a Q&A with AccuWeather founder Joel Myers; complaints by local weathercasters of network forecasting; and the latest on mobile and augmented reality.
  • Sales Management: A four-part look at the growing importance to stations of mobile viewing platforms; automated spot buying; improving digital sales operations; and a case study of a successful digital sales effort.
Marketshare Blog Playout Blog
Nielsen Playing Measurement Catch-Up
The New York Times, Feb 2, 2016, 3:25 PM EST
Nielsen, the 93-year-old company that has long operated an effective monopoly over television ratings in the United States, is facing blistering criticism from TV and advertising executives who see it as a relic of television’s rabbit-ears past as the digital revolution transforms how people consume entertainment. New competition — notably the $768 million merger this week of the media measurement companies comScore and Rentrak — is forcing Nielsen to evolve. Link | Comments (2)
ComScore Readying 'Total Home Panel'
MediaPost, Feb 1, 2016, 2:32 PM EST
On the heels of its acquisition of Rentrak, comScore is preparing a suite of new products and services leveraging its combined assets. ComScore CEO Serge Matta says the focus of media consumption will be based on households. Leveraging what he calls the “Total Home Panel,” Matta says the new comScore will measure up to a dozen devices per home, integrated with Rentrak's digital set-top measurements. Link | Add comment
ComScore And Rentrak Complete Merger
TVNewsCheck, Feb 1, 2016, 7:19 AM EST
The two longtime media measurement firms plan to use their “massive data scale to establish new currencies for understanding consumers’ multiscreen behavior.” Full Story | Add comment
Shareholders OK ComScore-Rentrak Merger
TVNewsCheck, Jan 28, 2016, 5:07 PM EST
In separate special meetings on Thursday, ComScore Inc. and Rentrak Corp. shareholders voted to approve the previously announced merger of the two companies. At closing, which is expected by close of business Friday, Jan. 29, Rentrak will become a wholly owned subsidiary of ComScore. Also after the close of trading on Jan. 29, ComScore will join the S&P MidCap 400 Index, moving from the S&P SmallCap 600 Index. | Add comment
ComScore, Rentrak Set Shareholder Votes
TVNewsCheck, Dec 23, 2015, 4:53 PM EST
The two companies set shareholder meetings for Jan. 28, 2016, to approve the deal. Full Story | Add comment
Watch Out Nielsen: ComScore, Rentrak Merge
The Wall Street Journal, Sep 30, 2015, 6:13 AM EDT
Audience measurement firm ComScore agreed to acquire rival Rentrak in an all-stock deal that aims to reshape the business of sizing up what consumers are watching — and the ads they are seeing — whether on TV, the Web or mobile devices. Under the deal’s terms, each share of Rentrak will be converted into the right to receive 1.15 shares of ComScore, valuing Rentrak at $732 million, compared with Tuesday market value of $697 million. Link | Comments (1)
SAM Launches Cross-Screen Measurement
Ad Exchanger , Sep 23, 2015, 6:05 AM EDT
Symphony Advanced Media, the San Francisco-based media measurement and research firm, is looking to take on incumbents like Nielsen and comScore with Tuesday’s launch of cross-screen measurement tool VideoPulse. Link | Add comment
Nets Would Benefit From Netflix Viewing Data
MediaPost, Sep 23, 2015, 5:54 AM EDT
Nielsen Pushes Back Code Reader Rollout
TVNewsCheck, Sep 2, 2015, 4:24 PM EDT
The ratings firm says it’s moving the introduction of its new system that would replace paper diaries from Oct. 1 to January following "significant feedback" from clients concerned about the so-called “viewer assignment” methodology the new system is using to derive demographic data for stations in smaller markets from larger local people-meter markets, some located far away. Full Story | Add comment
TVN Focus on Audience Measurement
Nielsen's Code Reader Getting Mixed Reviews
TVNewsCheck, Sep 2, 2015, 8:48 AM EDT
As the October deadline by which Nielsen hopes to start rolling out its replacement for the paper diary nears, some broadcasters are upset. They say the initial results from the code reader system are giving them lower ratings and questionable demos. Meanwhile, the Media Rating Council is taking a hard look before giving the system its blessing. Full Story | Comments (5)
Ad Delivery In The Golden Age Of Video
Nielsen, Jun 12, 2015, 2:44 PM EDT
For video consumers, choice is rampant — in both content and platform. In fact, Tremor Video CEO Bill Day says the current environment has created what he deems the golden age of video. When talking about the complexity in reaching consumers amid media fragmentation, Day stresses his belief that it should be relatively short lived as companies like Tremor Video and Nielsen take a broader view of the total audience. Link | Add comment
TVN Focus on Ratings
Stations On Edge Over Nielsen’s New Ratings
TVNewsCheck, Apr 29, 2015, 8:43 AM EDT
Results from the ratings service’s new “code-reader” viewer measuring system that is set to replace the age-old paper diaries become available in June and what the data will look like is anybody’s guess. Uncertainty over the new system, its accuracy, its impact and its pricing appears widespread in the 14 markets where the new system is being introduced. Full Story | Comments (16)
Special Report: Audience Measurement
Little Progress In Feud Over Local TV Ratings
TVNewsCheck, Dec 14, 2011, 8:04 AM EST
This final installment of TVNewsCheck's three-part special report on audience measurement looks at the impasse in the search for a local ratings currency that's acceptable to both broadcasters and agencies. The broadcasters want some credit for DVR viewing, while most agencies still insist on live-only numbers. Although a compromise floated by TVB President Steve Lanzano went nowhere, some agency executives concede that broadcasters have a point. Full Story | Comments (10)
Special Report: Audience Measurement
Rentrak's Influence Growing In Ratings Wars
TVNewsCheck, Dec 13, 2011, 8:16 AM EST
Part II of TVNewsCheck's three-part special report on audience measurement examines the growing challenge to Nielsen supremacy in providing ratings from Rentrak. But the growing
acceptance of Rentrak's service, powered by set-top box data, has not gone unnoticed by Nielsen. It's well aware of station frustration over its traditional measures and says it will be rolling out enhancements next year to its diary-based ratings that will better reflect actual viewership, keep paying station-clients satisfied and head off this new competition. Full Story | Add comment
Special Report: Audience Measurement
Ratings Watchdog Forsees Nielsen Upgrades
TVNewsCheck, Dec 12, 2011, 8:30 AM EST
In Part I of TVNewsCheck's three-part special report on audience measurement, Media Ratings Council Chairman and Raycom Media chief researcher Billy McDowell discusses the state of local TV ratings and what's being done to make them better. He also gives no ground in the battle over what measure should be used in local TV: live-plus-same-day is the only way to go. Full Story | Add comment
Marketshare Blog Playout Blog

AP Breaking News




Overnights, adults 18-49 for September 22, 2016
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Source: Nielsen


  • Rob Owen

    Easily fall’s best broadcast network comedy pilot, NBC’s The Good Place offers a clever high-concept premise that’s complemented with intelligent, sometimes absurdist humor. Created by Michael Schur, co-creator of NBC’s Parks and Recreation, The Good Place is a highly serialized series that’s essentially set in heaven and stars Kristen Bell and Ted Danson. NBC made five episodes of The Good Place available for review, and the show not only holds up, but also it improves, deepening characters that initially feel one-note and frequently leaving viewers guessing with cliffhanger endings to many of the episodes. The combination of snappy dialogue and winning but flawed characters makes The Good Place a great bet for fans of smart TV comedy.

  • Maureen Ryan

    Pitch has swagger, for good reason. It gets the big things right; the Fox drama about the first female baseball player in the Major Leagues is one of the year’s most assured and exciting debuts. But part of what impresses about the pilot is also the way it confidently strings together so many small but telling details. Ginny (Kylie Bunbury) is the first woman to be called up from the minors to the big leagues, and no show since Friday Night Lights has done a better job of portraying the internal and external pressures that weigh heavily on young athletes asked to do much more than merely succeed on the field. Pitch will likely do a good job of getting viewers to root for it. The hope is that the show won’t be an impressive, short-lived curiosity, but rather a long-term phenomenon.

  • Kevin Fallon

    In a fall TV season that’s already making a splash for championing diverse, distinctive voices in an array of projects that they created, wrote, and starred in, Better Things on FX stands out. The show is created by, written by, and starsPamela Adlon. She plays Sam Fox, the single mother of three daughters modeled after her own reality-show-ready experience raising three girls in Los Angeles following a divorce. Sam is also, like Adlon, a working actress — on shows both raunchy, a la Californication, and animated for children, like her role on Recess. It’s a refreshingly blunt take on single motherhood without sacrificing the warmth of parental love, portraying the dance between selfishness and selflessness that’s at the heart of being a parent — especially one weathering the hormonal fireworks of a household of four women at different ages.

  • David Wiegand

    The fall TV season doesn’t count as much as it used to — we already know that. But no matter how many retreads the broadcast networks throw at viewers in the next few months, this fall will be memorable because of the premiere of Atlanta on Tuesday, Sept. 6, on FX. The half-hour comedy created by and starring Donald Glover (Community), simply and brilliantly recalibrates our expectations of what a TV comedy is and how black lives are portrayed on the medium.

  • Louisa Ada Seltzer

    The second reboot of the 1980s John Candy movie Uncle Buck, bumped by ABC from midseason, has the same tired jokes you'll find on any second-rate sitcom. Too bad, because Mike Epps is appealing and ABC would be wise to keep him around for future shows, but there’s just not enough to this show to suggest it will last past summer. It also airs against NBC’s America’s Got Talent, summer’s No. 1 program on broadcast, which may make it even harder to find an audience.

  • Neil Genzlinger

    Bryan Cranston brings his Tony Award-winning interpretation of President Lyndon B. Johnson to television in an adaptation of the Robert Schenkkan play All the Way, and it’s still quite a sight to behold, just as it was on Broadway in 2014. Nothing beats witnessing this kind of larger-than-life portrayal onstage, of course. But the television version, presented by HBO, offers plenty of rewards, allowing Cranston to work the close-ups and liberating him from the confines of a theater set. Cranston’s performance is a gem — in his hands, this accidental president comes across as an amazing bundle of contradictions, someone who seems at once too vulgar for the job and just right for it.

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