The Advanced Television Systems Committee will showcase the capabilities of ATSC 3.0, the next generation TV standard, at the 2017 NAB Show in a special pavilion, ATSC announced today.
The ATSC 3.0 Pavilion located in the Futures Park in the North Hall of the Las Vegas Convention Center will present about a dozen companies with IP-based systems to deliver: UHD TV with HDR, interactive features and multi-channel immersive audio, it said.
The pavilion will also present more detailed information on the 3.0 technologies highlighted in the Grand Lobby’s “NextGen TV Hub: Powered by ATSC 3.0.”
Some 3.0 pavilion highlights include:
- BBC Research and Development: Showing HLG HDR;
- Dolby: AC4 encoding and decoding;
- DTV Innovations: 3.0-compliant implementation of A/331 signaling, A/332 service announcement and parts of the A/324 broadcast gateway/scheduler candidate standard;
- DekTek: 3.0 test modulators and demodulators;
- ENESYS and UniSoft: A 3.0 scheduler/broadcast gateway called ATSCheduler; IPGuard and 3.0 modulator forming its Test Tree Business Unit;
- Ericsson with Sony and Triveni Digital: targeted ad solution based on MediaFirst Video Processing;
- Eurofins Digital Testing: Automated test tools for end-to-end conformance testing;
- Harmonic: Electra X encoder handling 1080p60 with HDR and UHD channels;
- The National Engineering Research Center: An interactive system that includes an ATSC 3.0 broadcast downlink and DRC uplink developed by NERC-DTV and SJTU.