Tag Archives: ATSC 3.0

Lucy Hughes Joins Verance As VP, Head Of Research

Lucy Hughes

Lucy Hughes has joined Verance Corp. as VP, head of research, company CEO Nil Shah announced today.

The appointment of Hughes, who most recently worked for Media General as research chief, is Verance’s latest step towards expanding its commitment to the TV industry, the company said.

Hughes is joining former Media General COO Deb McDermott, who was recently retained by Verance to introduce broadcasters to Verance Aspect, part of the new ATSC 3.0 standard, which can be used in today’s ATSC 1.0 environment.

In her new position, Hughes will be responsible for heading research efforts for Verance Aspect, which gives broadcasters data independence by delivering first-party audience measurement on any device, the press release said.

More information is available on the Verance website.


FCC Adoption of Next-Gen TV NPRM Garners Industry Praise

The FCC’s unanimous approval today of a notice of proposed rulemaking to implement ATSC 3.0 has drawn industry kudos.

The AWARN Alliance issued a statement this morning praising the action. “We … appreciate Chairman [Ajit] Pai and Commissioner [Mignon] Clyburn acknowledging advanced alerting as one of the key benefits of the new standard,” said John Lawson, executive director of the Advanced Warning and Response Network (AWARN) Alliance.

The association representing U.S. pubic TV stations also praised the development.

“We believe the new standard holds tremendous promise for enhancing the public service missions of public television — education, public safety and civic leadership — in addition to dramatically improving the viewing experience of our audience and providing critical mobile capability to first responders and the public as a whole,” said Patrick Butler, president of America’s Public Television Stations (APTS), in a statement issued today.

More information is available on the FCC website.




GatesAir Schedules Three Repack Webinars

GatesAir this week announced it will hold three webinars as part of its effort to help broadcasters by providing information that can help them have a successful TV spectrum repack experience.

The online educational events, part of the company’s “Mission Possible” webinar series include:

  • Repack in Review — A discussion of important highlights of the FCC incentive auction; its ramifications and ATSC 3.0 prep on Feb. 28 at 2 p.m. ET.
  • Navigating the Transition — A look at several topics, including post-auction preparation, channel assignments, site surveys, reimbursement and auxiliary transmitters on March 1 at 2 p.m. ET.
  • Repack Roundtable — A streaming group discussion by experts looking at topics, such as the repack impact on FM stations, small market station prep and ATSC 3.0 deployment on March 2 at 2 p.m. ET.

To attend, register online.

Rohde & Schwarz To Hold Spectrum Repack Events

Rohde & Schwarz this week announced it will host three events during the first full week of March to help broadcasters better understand the latest technologies that can help them as the TV spectrum repack approaches becomes a reality.

The events will be held:

  • March 6 at the Rohde & Schwarz headquarters in Columbia, Md.
  • March 8 at the company’s office in Flower Mound, Texas.
  • March 9 at its office in Burbank, Calif.

The events will feature technical papers presented in the morning and the chance to visit installations in the afternoon.

In addition to the repack, the event will examine preparations for ATSC 3.0.

RSVP by Feb. 20. Rohde & Schwarz has set up a registration web page.

As Interactivity Approaches, Don’t Forget Opt-In Admonition

ATSC 3.0 offers many new possibilities for broadcaster that television stations haven’t to date had at their disposal.

Many fall under the large umbrella known as interactivity. Some of the more obvious possibilities for interactivity include:

  • Delivering custom local news, weather and sports tailored to the preferences of the individual viewer or household.
  • Ditto for commercials based on demographics, desires and interests.
  • Delivery of program dialog in languages spoken by a relatively small number of people in a market.
  • Disseminating emergency evacuation instructions, directions and maps as part of AWARN-enhanced emergency alerting; and many others.

While reporting today’s Tech Thursday article, “3.0 Watermark Test Is Foundation For Future,” I interviewed Advanced Television Systems Committee President Mark Richer about ATSC 3.0 interactivity.

While ATSC develops standards, it doesn’t ordinarily make business recommendations to broadcasters about how they deploy the services supported by those standards.

However, Richer made the point during our interview that “we believe all these [interactive] services will be opt-in.”

That’s a word to the wise in my book, especially after reading “How To Stop Your Smart TV From Spying On You” by Brian Barrett on the Wired website.

If TV stations hope to get off on the right foot with viewers as they enter this new era of broadcasting made possible by 3.0 where internet connectivity is the gateway to important, new services and revenue opportunities, there can be no future in sneaking up on viewers and collecting data without their consent.

FCC Repack Notices Exhibit ‘Minimal Effort’ on LPTV, says Louis Libin

Louis Libin, executive directors of the ATBA, in a lighter moment.

One of my contacts for this week’s Tech Thursday article, “Repack Problematic Despite Some Progress,” on the FCC’s Jan. 27 repack public notices was Louis Libin, a man who wears many hats.

Many know Libin as president and founder of technology consultancy Broad Comm. Others have worked with him as national frequency coordinator for RF-laden broadcast events like the Democrat and Republican National Conventions.

Libin is also the executive director of the Advanced Television Broadcasting Alliance, an industry group made up of broadcasters from the LPTV, translator and full-power communities. It is his role as an advocate for the interests of low-power and TV translator stations that made me want to get his perspective on the new repack public notices and what they mean for LPTV and translator stations.

What he had to say seemed to deserve standalone coverage, so I am presenting it here in the Playout blog.

In a nutshell, Libin says the public notices reflect “minimal effort” on the part of the Federal Communications Commission “to address the real LPTV issues.”

“They aren’t taking any new approach to LPTV. We’ve gone through this many times,” he says. “Their solutions for LPTV aren’t really solutions.” LPTV and TV translators are not included in the agency’s phased transition.  

“I think this is a very big mistake because in this new world, the next phase of television which will include ATSC 3.0, it seems to me that LPTV and TV translator stations will play a really big role,” says Libin.

On the very day this week’s Tech Thursday was published, the FCC published its Notice of Proposed Rulemaking to authorize deployment of ATSC 3.0 on a voluntary basis. Ironically, while the commission’s repack rules don’t address the real issue facing LPTV and translator stations, which can be summarized as no real protection from the outset, says Libin, it is these same stations that can help ATSC 3.0 realize its full potential.

“Put aside better audio and video for a moment,” says Libin of next-gen TV enhancements. “One of the biggest benefits of ATSC 3.0 is amazing mobile service, not just in one location but an entire coverage area or DMA.”

LPTV and TV translator stations are located “all over the place,” he says. This means they will be critical to a broadcast future where delivering mobile service is an important piece of the industry’s overall business model.

“LPTV will survive, be strong and have a more important role to play because of these new requirements of broadcasting,” he says.

FCC’s Next-Gen TV Rulemaking Notice Draws Praise

The FCC’s Notice of Proposed Rulemaking to authorize next-generation television released today is garnering favorable reaction from both the Advanced Television Systems Committee and a coalition of major broadcast groups that has worked to advance the ATSC 3.0 standard.

A statement released this morning by ATSC President Mark Richer calls the NPRM “another important step forward for next gen TV.”

“We’ll look forward to seeing how various stakeholders respond to the Commission’s notice, and we’re hopeful that the NPRM process will be completed in a timely manner,” Richer said.

Anne Schelle, managing director of Pearl TV, a coalition of large TV groups that together operate more than 220 TV stations, echoes Richer’s sentiment.

“As broadcasters focused on the development and deployment of new technology, Pearl is pleased that the FCC is poised to launch a rulemaking that would allow the voluntary adoption of next generation TV,” Schelle said.

Seoul Broadcasting System Goes On-Air In ATSC 3.0

Seoul Broadcasting System (SBS) aired its first UHD TV broadcast in December 2016, introducing ATSC 3.0 to the peninsula in preparation to meet the nation’s commitment to telecast the 2018 Winter Olympics from Pyeongchang, South Korea, in 4K, Rohde & Schwarz announced today.

The over-the-air broadcast of a world cup short track speed skating race was transmitted with a Rohde & Schwarz liquid-cooled R&S THU9 transmitter system located on Gwanaksan Mountain south of Seoul, the company said in a press release.

It was the broadcaster’s first transmitter to go on air using the ATSC 3.0 standard. A nationwide network will be expanded with sites on Namsan, Yongmun and Gwanggyosan Mountains, Rohde & Schwarz said.

In August 2016, SBS decided to deploy an SFN-based ATSC 3.0 transmitter network using technology from Rohde & Schwarz with a 1+1 passive standby configuration.



New Infographic Lays Out Where ATSC 3.0 Stands

ATSC has released a new infographic illustrating its progress on the 3.0 standard.

ATSC has released a new infographic illustrating its progress on the 3.0 standard.

For anyone not involved in the standards creation process of the Advanced Television Systems Committee, it can all seem very confusing.

There are draft standards, candidate standards, proposed standards and finalized standards. And when there is something like ATSC 3.0, which in reality is a suite of standards that together will make next-generation TV possible, there are lots of moving parts.

To make things easier to understand, ATSC has released an infographic using the visual metaphor of a building under construction to help everyone grasp where all of the component standards making up ATSC 3.0 stand.

Click for the infographic.


ATSC 3.0 Experts On Tap At IEEE CE Conference

A technical session Jan. 8, 2017, on ATSC 3.0 at the IEEE’s International Conference on Consumer Electronics will bring the consumer electronics industry up to speed on where the next-generation TV standard stands.

The session, held in conjunction with the 2017 Consumer Electronics Show in Las Vegas, will be led by Wayne Luplow, VP of Zenith R&D and member of the ATSC board of directors. Luplow will be joined by:

  • Richard Chernock, Triveni Digital chief science officer and chair of ATSC’s Technology and Standards Group (TG3).
  • Skip Pizzi, NAB senior director of new media technologies, chair of Specialist Group on System Requirements and Program Management for ATSC 3.0, and vice-chair of TG3.
  • Luke Fay, staff software system engineer at Sony Electronics, chair of Specialist Group on Physical Layer and vice-chair of TG3.
  • Madeleine Noland, consultant to LG Electronics, chair of Specialist Group on Application and Presentation, chair of S33-3, and vice-chair of S31.

The session will be held at the Las Vegas Convention Center, North Hall, second floor.