Guess which IP-based television broadcasting standard didn’t make the Parks Associates list of the top five video trends in an IP-based world.
What’s that you say? There is only one IP-based TV broadcasting standard in the entire world at the moment –or at least there will be in the next few months when the final “i’s” are dotted and “t’s” crossed—so it must be ATSC 3.0. You would be right.
A press release popped into the in-box today from Parks Research announcing its “Top 5 Video Trends in an IP-based World,” which was sponsored by Ooyala.
The trends identified in the research include:
- Users expect opportunities to interact with their content.
- Global, IP-based video services will be the next big revenue pool for content makers.
- Live TV is not dying; it is shifting to connected devices.
- Consumers will demand new, diverse types of content.
- Artificial Intelligence (AI) will play a key role in the future success of video services.
The author, Brett Sappington, senior director of research at Parks Associates, is quoted in the press release as saying: “Increased viewing on connected devices, emerging OTT services, and struggles by traditional players in a new video marketplace are all changing the value chain in content creation.”
Maybe the new IP-based next-gen TV standard didn’t make the list because it’s not entirely complete, although it is close.
Or, maybe ATSC 3.0 didn’t make the list because it must still win FCC authorization. Or, because the only place sets are currently for sale is in South Korea.
Fair enough. But if Parks Associates puts together a similar list next year, ATSC 3.0 better be on it because if the list has to do with trends in reaching connected devices, it’s hard to imagine any new means offering greater potential than the next-gen TV standard.
To download a copy of the new research, visit the Parks Associates website. Registration is required.