Ion Puspurica, EVP and GM of the media service group for Critical Media, Syndicaster’s vendor, says the company is currently developing a proof of concept (click the photo above for a larger view) for the Albany, N.Y., market (DMA 58), that includes live and on-demand video from WNYT and WXXA, and on-demand video clips from The Record, Dialy Dispatch and The Saratogian newspapers.
“All of these stations and newspapers are already publishing clips using Syndicaster, so putting those clips on a platform like this seems to be the next step,” says Puspurica. “Before this, there hasn’t been a way to stream local news to the 60-inch TV in the living room.
“And the beauty of this is that the business model for us and for our clients is already built into our contract. It’s the same business model for Syndicator online and ClipSyndicate.
Syndicaster, which launched in beta in 2008, enables users to edit, title, tag and publish clips to desktop and mobile devices within a minute of airtime of being uploaded from the field. Those clips can also be included in ClipSyndicate, a platform for broader syndication. Nexstar recently put all 61 of its stations on the platform.
Puspurica says he’s also in talks with other over-the-top device providers, but is under non-disclosure agreements with those companies. The deal with Roku is signed off, but Puspurica declined to comment on a timeline when it would be available.
Content providers currently using Syndicaster wouldn’t have to change their workflow to get their content onto a Roku channel. When uploading clips, content providers have a list of mediums to publish to, including YouTube, Vimeo and various social networks. When uploading to those mediums, Syndicaster’s technology automatically encodes and decodes the files for the right format.
Pricing for Syndicaster starts at $425 and goes up depending on how much video is uploaded and if it’s being used for live streaming. Users are also locked into buying Syndicaster’s encoder for $1,500, which is leased typically for two years, says Puspurica.
A pricing model has yet to be developed for Syndicaster’s plan with Roku, but Puspurica says costs to publish to over-the-top devices would be higher, since the video’s resolution and file size would be significantly higher than a video published online.