ESPN 3D Launched in June 2010 with the 3D broadcast of the 2010 FIFA World Cup.
In an interview with TVNewsCheck two weeks ago, ESPN CTO Chuck Pagano said the sports network was still actively involved in pushing the service, but added that he thought 3D would evolve as part of a 4K infrastructure.
“I think 3D will evolve when you start seeing some of the TV sets that will be out there that do not have the eyeglass in front of them, but truly have a lenticular lens in front of the set that you can watch stuff without glasses,” Pagano said.
In an email to TVNewsCheck, an ESPN spokesperson said the network continues to experiment with Ultra High Definition television production tools to produce programming for the current ESPN family of HD channels.
A full Q&A with Pagano is scheduled to run tomorrow on TVNewsCheck.
ESPN issued the following statement:
“Due to limited viewer adoption of 3D services to the home, ESPN is discontinuing ESPN 3D. We are committing our 3D resources to other products and services that will better serve fans and affiliates. Nobody knows more about sports in 3D than ESPN, and we will be ready to provide the service to fans if or when 3D does take off.”
In May, ESPN cut 300 to 400 jobs through layoffs and by leaving positions unfilled. In a statement, the company said, “We are implementing changes across the company to enhance our continued growth while smartly managing costs.”
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