Sinclair Broadcast Group is showing its support of current mobile DTV efforts by bringing nine new markets onboard with the technology.
Mark Aitken, Sinclair VP of advanced technology, said the pace of technology makes it imperative for broadcasters to offer mobile DTV to lead in serving their communities. “Broad adoption of mobile DTV, as part of our local broadcast television offering, is the next step. We are confident our Network partners will see the value mobile simulcasting brings in building station and Network brands, audience share and local television relevancy.”
The stations going on air with a mobile DTV signal include:
- KEYE Austin, Texas (CBS)
- WBFF Baltimore (Fox)
- WKRC Cincinnati, Ohio (CBS)
- WSYX Columbus, Ohio (ABC) Already on-the-air with Mobile
- WTTE Columbus, Ohio (Fox) Already on-the-air with Mobile
- WKEF Dayton, Ohio (Fox)
- WLOS Asheville, N.C. (ABC)
- WPGH Pittsburgh (Fox)
- KUTV Salt Lake City, Utah (CBS)
- KDNL St. Louis (ABC)
- WPEC West Palm Beach, Fla. (CBS)
Sinclair is a founding member of the Mobile500 Alliance, but has also agreed to commit its Fox affiliates to operate within the Mobile Content Venture, also known as Dyle, mobile TV environment. All of the stations will operate inside of the Mobile500 MyDTV application, which is available for download in the iTunes App Store.
The Mobile500 Alliance plans to release consumer data and feedback at this year’s NAB Show, in addition to holding a members-only meeting, where the next phase of MyDTV will be discussed. Officials with the Mobile500 Alliance have declined to comment on when an official launch would happen.