Chief Engineers Downbeat About Mobile DTV

Mobile DTV iPad Mini

A staggering majority of chief engineers across the country don’t feel very confident about Mobile DTV becoming a consumer success.

According to a TVNewsCheck/Playout survey, 82% of chief engineers said they were either pessimistic or unsure/ambivalent on how successful Mobile DTV would be as a commercial offering.

  • 29.6% are pessimistic
  • 18.3% are extremely pessimistic
  • 33.8% are ambivalent/not sure

Only 18% said they were optimistic about the technology.

In February, TVNewsCheck/Playout surveyed 577 chief engineers at Big Four network O&Os and affiliates via email and tabulated responses of 74 or nearly 13%. The respondents represent a good cross section of market sizes and networks. More results from the survey will continue to be released in the coming weeks here on Playout.

At this year’s NAB, the two Mobile DTV groups — Dyle and the Mobile500 Alliance — will do their best to convince those engineers that the technology is ready for primetime and can be successful.

A handful of Mobile TV vendors will be on the show floor in the Mobile TV Pavilion, located in N2536-2638, where show attendees will have the opportunity to buy smartphone and tablet dongles by Escort and Elgato.

On Monday, from 1-1:30 p.m. in S225, there’s a Mobile DTV technical paper being presented by Jay Adrick, who has been leading the charge with the Mobile Emergency Alert System. That paper is followed by presentations from Dyle and the Mobile500 Alliance from 2-3 p.m. in S225.

One thought on “Chief Engineers Downbeat About Mobile DTV

  1. Allen Mostow

    Not ready for Anytime, much less Primetime. There does exist, however, a viable strategy to reinforce O-T-A Broadcast TV accessibility and reach a currently under-served key demographic. And better SOON. If audience fragmentation has been troublesome to date, just wait for Samsung and other manufacturers’ Internet capable televisions to become main stream.

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>