Over-the-top, it seems, can be a double-edged sword for broadcasters.
This week I wrote an article about how Vince Roberts, CTO of the Disney/ABC Television Group, and his engineering team were inspired by the Watch ABC and Watch Disney Channel OTT services to find a way to leverage IP video for master control and playout at the ABC Television Network.
Chalk one up for broadcast and OTT.
Today, TVNewsCheck Editor Harry Jessell wrote a column about NBC and its new show Aquarius. The network has decided to make all episodes available at once on NBC.com following the show’s on-air debut. While the move will satisfy binge TV viewers, it raises questions about the network’s relationship with its affiliates and O&Os.
It’s too soon to tell if this move is good or bad for local TV stations, but if I were to guess, it doesn’t look like a positive.
On the negative side of broadcasters’ OTT ledger, however, has to be the experience some Apple TV users are having with the new NBC Sports Live Extra channel. It’s disappeared.
The OTT channel, which made its debut on NBC.com this week, has vanished for users of some Apple TV boxes. What’s worse is the Houdini act happened right in the middle of the NHL playoffs, AppleInsider is reporting. Rebooting the Apple TV device doesn’t help.
At least for this week, when it comes to OTT and TV broadcasters, things at best appear to be a mixed bag.