Once again, I have been blown away by all of the response from stations that are helping to shine a light on the commitment broadcasters around the country are making to take their localism obligation seriously.
This is the second weekly recap of TV localism submissions from readers about what their stations are up to. I will be doing the same type of recap every Friday between now and the 2015 NAB Show in April.
Be sure to keep those submissions coming. To learn about the origin of this campaign and how best to participate, see Help Shine A Light on TV Localism. Since I wrote that piece, I’ve also begun asking for screenshots or images of localism efforts as well as links to video if available.
One last observation, over the past two weeks I have received entries from many different types of stations. If your station is part of big broadcast group, why not forward a link to this blog to your peers at sister stations and ask them to participate?
Thanks for the help and for all of the service you regularly undertake to make your communities better places to live.
Dec. 3, 2014
Local free concert to raise canned goods for homeless
Univision Arizona partnered with Los Altos Ranch Market and Phoenix Rescue Mission to bring a free concert to the Valley at Celebrity Theatre. The concert featured regional Mexican superstars La Arrolladora Banda El Limón and El Dasa.
The concert benefited Phoenix Rescue Mission, a faith-based nonprofit organization providing assistance to persons facing hunger and homelessness. Those attending were asked to donate at least one can of food. More than 2,000 canned goods with donaed before prior to the concert.
Beaumont-Port Arthur-Orange, Texas
Dec. 5, 2014
Local toy drive
ToyFeast is a drive through and drop off annual event, hosted by the Morning Show team. The stations collect new toys, non-perishable food items and cash donations at multiple locations throughout the DMA. 2014 marked KFDM’s 20th anniversary of ToyFeast.
This year during the live broadcast, the stations collected $21,500 in cash donations, about 3,000 toys and bikes and $12,000 worth of non-perishable food items to be distributed in Southeast Texas through the Salvation Army.
Sept. 14, 2014
Run/walk-a-thon for prostate cancer
The Eighth Annual ZERO Prostate Cancer Challenge generated $400,000 from the more than 1,200 participants and their sponsors in the 10K, 5K and one-mile run/walk. WJZ’s weekend news anchor Marcus Washington was the emcee. WJZ was one of the inaugural sponsors and has helped to grow the event that has since gone nationwide. Similar events were held in 41 cities this year.
Leading up to the event, numerous free screenings are held in conjunction with prominent African American churches in the Baltimore metro area. WJZ produces a PSA featuring the men of WJZ encouraging other men to get tested.
Memphis and the Mid-South (including west Tennessee, north Mississippi and eastern Arkansas)
Dec. 3, 2014
WMC conducted a food drive to stock the Mid-South Food Bank. Monetary donations were also encouraged.
The drive was responsible for collections resulting in 245,000 meals for Mid-Southerners.
Charlotte, N.C., and 22 counties
Nov. 27, 2014
Broadcasting of Novant Health Thanksgiving Day Parade
The Novant Health Thanksgiving Day Parade takes place every year on Thanksgiving Day. This Charlotte tradition has entertained and inspired audiences since 1947.
WBTV has broadcast the parade every year since the 1960s. The parade features dance and choral performances, marching bands from around the region, larger-than-life floats, balloons and favorite characters, including an appearance from Santa Claus!
Medford-Klamath Falls (Southern Oregon and Northern California)
Nov. 24 through Dec. 18, 2014
Community toy drive
Every year, KTVL teams up with local businesses to collect toys to insure every child has a present to unwrap during the holiday season.
Over the past seven years, more than 25,000 new toys have been distributed to families and children in need in the communities the station serves.
Austin and Rochester Minn., Mason City Iowa
Late November through mid-December
Sponsors Toys for Tots campaign with Marine Corps Reserves
KAAL begins the day after Thanksgiving with news and weather team pitches for toy donations in every newscast and on social media and via a PSA campaign on both primary and digital channels. The effort lasts through mid-December.
Sponsorship includes the station’s own initiative to get local schools involved via ABC 6 News Students’ Care Competition. Toys for Tots reaches all of the Minnesota counties served by the station.
Dec. 8-14, 2014
Airing free spots for charities
KLKN has aired 38 spots at no charge for the Matt Talbot Kitchen & Outreach and 11 spots at no charge for the Salvation Army during the week of 12/8.
The station is spreading awareness about these non-profits and helping to raise money for those less fortunate during the holiday season.
The Ark-La-Tex (northwestern Louisiana including Shreveport; southwestern Arkansas, including Texarkana; and eastern Texas, including Marshal)
Dec. 3, 2014
Local food drive
The station organized, promoted and ran an 18-hour food drive, simultaneously in five different cities in its DMA, including Shreveport, Bossier City, Texarkana and Natchitoches in La., and Marshall, Texas.
KSLA promoted the drive on all platforms leading up to the event and did extensive live coverage from all locations in every newscast over the course of the day.
More than four tons of food were collected and donated to the food banks serving the areas from which the food was collected.