ATSC Members Approve 3.0 Physical Layer As Final Standard

The physical layer of ATSC 3.0, the next-gen TV standard, has been approved as a final standard, the Advanced Television Systems Committee said.

The membership of ATSC approved the ATSC 3.0 physical layer via balloting that closed Sept. 7.

“While other ingredients of the ATSC 3.0 standard are still in the final stages of standardization, the approval of the over-the-air transmission system is a foundation for the future,” said ATSC President Mark Richer, in a press release.

ATSC 3.0 is often referred to as a suite of standards, which will consist of some 20 individual standards. The physical layer portion is officially called A/322 Physical Layer. Earlier in the year, A/321 System Discovery and Signaling was approved as a standard. Other parts of the standards suite are nearing completion, ATSC said.

More information is available on the ATSC website.

 

 



Pilot’s John Clark To Speak At IEEE Broadcast Symposium

John Clark, executive director NAB PILOT, will speak at the 2016 IEEE BTS on Oct. 14.

John Clark, executive director NAB Pilot, will speak at the 2016 IEEE BTS on Oct. 14.

John Clark, executive director of NAB’s Pilot initiative, will deliver the keynote speech Oct. 14 at the 2016 IEEE Broadcast Symposium in Hartford, Conn.

In his speech, entitled “Inspiration for Innovation,” Clark is expected to discuss the inspiration behind innovation regardless of the industry or technology involved.

Clark has 18 years of experience in digital media and previously was the executive director of the Reese News Lab in the School of Media and Journalism at the University of North Carolina. Prior to that, he was general manager of WRAL.com.

The 2016 IEEE Broadcast Symposium will be held Hartford Marriott Hotel, Oct. 12-14.

More information, including registration details, is available on the IEEE website.

Will Video Portion of TV One Day Require Its Own CALM Act?

Could CALM Act-like legislation one day in the not too distant future be needed for the video portion of TV?

Matthew Goldman, SVP Technology and CTO Group, at Ericsson thinks it’s a possibility.

With high dynamic range all the rage for Ultra HD, most are focused on the truly perceptible difference it makes to the appearance of a television image. HDR can reveal picture details in dark areas of the picture that can’t be seen today, for instance.

But, during the Ultra HD Forum conference session at IBC 2016 Sept. 12 in Amsterdam, Goldman raised a red flag for the future of HDR — not that it isn’t valuable and a desirable element of UHD and even possibly 1080p 60 HD in the future.

Read On

Brand Connections

Aspera Demo Reveals New Contribution, Playout Possibilities

The ability to sidestep unreliable satellite backhaul from certain global venues, the desire to interoperate live streams with file-based workflows in the cloud and the ever-present need to maintain high-quality video are the reasons behind Aspera’s FaspStream streaming technology, Michelle Munson, co-founder, CEO and president of the company said at its IBC 2016 press conference in Amsterdam.

During the session, the company presented three live content streams — one from its engineering office in Utah, another of Panda Cam provided by CCTV and a third from New York City.

All were streamed live — with the New York stream first being ingested and  “packaged” via Elemental in Dublin, Ireland, on Amazon date servers before being streamed back to the company’s booth at the Rai Exhibition and Convention Center in Amsterdam.

Read On

You.I Draws On Game Development Principles To Reduce App Creation Costs

If there is one message TV broadcasters need to take away from IBC 2016, it’s that it is past time they get serious about OTT, TV Everywhere and other distribution paths.

While things like ATSC 3.0 — a next-gen TV standard that offers IP delivery over the air — nears completion, and the TV Everywhere plays for local broadcasters and networks are getting clearer all the time, that doesn’t mean it’s safe simply to check off the next-gen distribution tick box on the list of things to do and move on to the next project.

For those who understand the urgency of responding to the changing media consumption habits of the public, there will come a point when they either must develop their own or white label consumer-facing apps to give the public access to their content in new and interesting ways on the panoply of digital platforms.

You.I, a company that offers the tools to build interfaces for OTT and other digital offerings, popped onto my radar screen yesterday at IBC 2016 in Amsterdam.

During a sitdown meeting with the company’s new VP of marketing Trisha Cooke, I learned that by focusing on interface development for these offerings, the company is reducing the overall development costs of its customers by making it possible to reuse large portions — up to 70% — of the work they’ve already done when creating an initial app.

According to Cooke, the company is employing an approach that’s standard practice in the gaming world where development is artist-driven, there’s a single code base across all platforms and GPU processing is leveraged to the greatest extent possible.

“If that is how the video game industry works, why not do that in the app space?” she asked, rhetorically.

You.I uses Adobe AfterEffects for design and rendering of interfaces. Once the design is complete and rendered, developers convert the production code into a single code base that works across platforms, thus allowing the reuse of code and reducing development costs.

You.I already has some large broadcast customers using its product to develop their OTT offerings, although Cooke was not prepared to identify them at this time.

Is this the winning approach that will help broadcasters tackle a new business requirement to remain relevant? Only time will tell.

But at least You.I has hit upon a strategy that should make it less painful for them from a financial perspective to take on the future where traditional linear TV offerings must be complemented and supplemented by digital, OTT and TV Everywhere offerings.

M&A, Strategic Investment, Collaboration Abound at IBC 2016

IBC Welcome Pic

Collaboration and recombinations are taking many forms at IBC 2016.

IBC 2016 has seen the announcement of several interesting investments, acquisitions and strategic partnerships by vendors eager to improve their existing offerings, attack new markets or do a little of both.

Among the announcements:

Read On

New DVB Chairman Hopeful FOBTV Will Strengthen, But Cool To Worldwide TV Standard

DVB, the standards organization that among other things developed the terrestrial TV standard which ushered in the analog-to-digital transition in Europe, has a new chairman, and he’s on a mission.

“We need to redefine ourselves. And that could be a DVB that looks like the DVB of old, but we have to reassure ourselves that the process in the DVB is apt for the market requirements,” says Peter MacAvock, who took over from Phil Laven as chairman in June.

MacAvock, head of delivery, platforms and services at the EBU Technology & Innovation, previously served 14 years as DVB’s executive director.

“It is a more complex ecosystem than it was back in the ’90s and there’s just as much at stake.”

Speaking during the standards body’s press conference Sept. 9 at IBC 2016 in Amsterdam, MacAvock underscored the need for the organization to continue grappling with some “very complex discussions” that are ongoing while at the same time becoming a bit introspective to determine if it’s headed in the right direction.

Read On

Brand Connections

IP In TV Production Is Viable, Says VRT-EBU Project Manager

The LiveIP project being conducted by Belgian public broadcaster VRT and the EBU with the cooperation of multiple vendors has demonstrated after 18 months that IP in live television production is viable, says the effort’s project manager.

Speaking Sept. 8 at the EVS press conference during IBC 2016 in Amsterdam, Karel De Bondt reported that the LiveIP project has succeeded in delivering live television produced using IP to viewers and most recently delivered for the entire summer of 2016 a children’s channel produced out of its IP production facility, which includes a studio, production control room and data center tied.

“Every day, we went fully on-air with an IP studio that reaches households and people were watching us,” he said of the children’s channel.

“To us that is the ultimate proof that IP can make real TV that people are watching at home.”

Read On

Imagine Communications To Hold IP in Media Sessions at IBC 2016

Imagine Communications at IBC 2016 in Amsterdam once again is hosting Image Live!, a free lineup of sessions put on together with its tech partners on various issues related to IP in media.

The sessions will take place at the Imagine Communications stand (4.A01) at the Rai Exhibition & Convention Center. The schedule is:

Friday, Sept. 9

  • 1-1:45 p.m. AIMS Panel – A Look at Today’s IP Implementations – put on in partnership with AIMS.
  • 5-5:30 p.m. Powering Your Business With Next-Generation Ad Management – put on in partnership with Sky.

Saturday, Sept. 10

  • Noon-12:30 p.m. Unified Distribution: Delivering Content to All Screens – put on in partnership by Imagine Communications.
  • 5-5:30 p.m.  The Latest in Cloud Technologies: Driving Online Video Streaming to an All-Time High- put on in partnership with Microsoft.

Sunday, Sept. 11

  • Noon-12:30 p.m. Cisco + Imagine: Cybersecurity for Media Systems.
  • 5-5:30 p.m. Live Production in an IP World, put on in partnership with Cisco and EVS

Monday, Sept. 12

  • Noon-12:30 p.m. Moving Media Processing and Playout to the Cloud – Use Cases and Benefits, put on in partnership with Microsoft.
  • 3-3:30 p.m.  Monetization and Unified Distribution: Generating Revenue Across All Screens.

For those at IBC 2016 who are planning to attend, there are a couple of points to note. First, the topics of some of the sessions have changed from the printed schedule the company is making available at its booth. The session topics listed above are correct.

Second, according to company CMO Glodina Connan-Lostanlen, whom I spoke with today after the Imagine Communications IBC press conference, lunch will be served with the early afternoon sessions, and drinks will follow the later sessions.

To learn more, visit the company’s website.  

Follow Me This Week and Next For IBC 2016 Coverage

IBC 2016 starts this week in Amsterdam, and I will be covering press conferences, conference sessions, exhibits, special events and other show features on TVNewsCheck.com , in TVN’s Playout blog and via my Phil Kurz@TVplayout Twitter account.

Be sure to check all three destinations for the latest news from IBC. Coverage begins Thursday, Sept. 8.