Sales / Ad

Exclusives

  • Social Scorecard | Facebook Live Lifts WGRZ To No. 1

    Strategic and regular use of Facebook Live has helped propel WGRZ, Tegna’s NBC affiliate in Buffalo, N.Y., to first place among the market’s social media, says Kim Degeorge-Pike, WRGZ’s digital director. WGRZ has more than 2.5 million social actions, 31% of the total engagement generated by the DMA, according to data from audience insight firm Shareablee. More | Add comment
  • FCC Watch | A Broadcaster's Guide To Washington Issues

    TVNewsCheck
    's quarterly quick briefing on the legal and regulatory proceedings affecting broadcasters from communications attorneys David Oxenford and David O'Connor. More | Comments (1)
  • Jessell | End Discriminatory Regs Against Broadcast

    The FCC's tentative $13.4 million fine against Sinclair for allegedly airing news programming that was paid for by a sponsor is just one more example of antiquated rules targeting broadcasting alone. The FCC needs to rid itself of discriminatory rules and the sponsor-disclosure regime would be a fine place to start. More | Comments (29)
  • TVN Tech | Interest In 4K Production Gear Grows Slowly

    The living room in 2018 will increasingly belong to 4K, particularly where the higher-end TV models are concerned. From the broadcasters’ perspective, getting 4K content to the home is still a challenge to be bridged. “Of course, ATSC 3.0 will change all that, but that’s still, I think, going to take a couple years,” says Alec Shapiro, industry consultant and former president of Sony Professional Solutions.
    More | Add comment
  • Q&A | Hearst Heads To NATPE As Both Seller And Buyer

    Emerson Coleman, Hearst’s SVP of programming, is going to Miami with a surging Matter of Fact to offer. When he puts on his buyer hat, he will be looking for a few shows, including replacements for the slots now occupied by Harry, whose return seems doubtful. In this wide-ranging interview, he also talks about the stagnant first-run syndication business, station groups' producing their own programming, Hearst’s kids programming subsidiary Litton, multicasting and his continued enthusiasm for NATPE. More | Comments (3)
  • TVNewsCheck To Honor HBO’s Diane Tryneski

    The veteran media technologist will receive the 2018 Women in Technology Leadership Award at April’s NAB Show in Las Vegas. More | Comments (2)
  • TVN’s NewsTECHForum Offers Cutting-Edge Insights, Info

    The fifth annual conference examined the convergence of technology with news gathering and distribution. It featured keynote speakers, panels and case studies covering topics that included: Evolving to the Newsroom of the Future; The Contribution Revolution; Chasing Millennials in 2018; Augmented Reality, Virtual Reality and the State of the Art in TV Graphics; Drones & News Photography; Tech Leaders on the Future of Newsroom Technology; and Conquering the Multiplatform News Jungle.
    More
  • TVN's TV2020 Explains How Broadcasters Can Monetize Their Future

    Mark Lazarus, chairman of NBC Broadcasting and Sports, said the network faces changing sports consumer habits that have affected ratings, but it’s making a full court press with its upcoming Super Bowl and Olympics coverage. He also said ATSC 3.0 presents an opportunity for its stations if it can find “the right balance.” He was just one of many speakers at the second annual TVNewsCheck TV2020 conference. (Photo: Wendy Moger-Bross) More

Special Reports

  • TVN's FCC Watch: A quick briefing on FCC proceedings affecting TV broadcasters from Washington communications attorneys David Oxenford and David O'Connor.
  • Multicasting 2017: A three-part examination of the revenue, programming and technology strategies of the diginet business.
  • Spectrum Repack: The estimated cost of moving nearly 1,000 TV stations to new channels in the post-auction repack on the TV band will likely reach $2 billion -- some $250 million more than the $1.75 billion Congress allocated for all relocation-related expenses.
  • Single Frequency Networks: With the spectrum repack and ATSC 3.0 on the horizen, broadcasters failing to think about SFNs now may prove to be quite shortsighted in the future.
  • TVN's Top 30 TV Station Groups: Its pending acquisition of Tribune Media boosts Sinclair from fourth to No. 1 in TVNewsCheck's annual station group ranking by spot revenue. Other groups that advanced multiple slots from a year ago include Univision, Gray, Ion Media Networks, Berkshire Hathaway and News-Press & Gazette.
  • 2017 NAB Show Tech Hot Topics: TVNewsCheck’s third annual multi-part series highlighting emerging tech trends in advance of the NAB Show. Topics include IP, virtualization, cameras, workflows, spectrum repack, ATSC 3.0, newsroom systems, graphics and master control.
  • 2016 — Year In Review: Revisit the year’s top developments in business, programming, journalism, technology, regulation and more.
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Mars Puts $1.5B Media Business In Review
MediaPost, Jan 19, 2018, 6:10 AM EST
Mars currently has a three-agency structure operating globally across its three business segments and indicated that it intends to consolidate the assignment with one agency. Link | Add comment
Super Bowl Ad Rates Soared 87% In 10 Years
Deadline Hollywood, Jan 19, 2018, 6:03 AM EST
Rates for a 30-second ad during the Super Bowl have climbed 87% since 2008 despite a significant uptick in the number of spots and the length of ad pods, according to an analysis by Kantar Media. Brands paid an average of $2.8 million for an ad in 2008, but last year that number exceeded $5 million. Link | Add comment
Agency Aims To Ease Transparency Concerns
The Wall Street Journal, Jan 18, 2018, 6:47 AM EST
Media buying agency Assembly is teaming up with advertising technology consultancy AdFin to shed light on the murky process of digital ad buying — a proclamation to its clients that it has nothing to hide. Link | Add comment
YouTube Tightens Monetization Rules
MediaPost, Jan 17, 2018, 2:24 PM EST
YouTube is officially taking steps to to tighten the rules for channels monetized through its video platform — a move it announced earlier this week. Link | Add comment
Kantar: Strong Synergies For TV, Facebook
MediaPost, Jan 16, 2018, 2:59 PM EST
A new Kantar report finds that all channels benefit from synergies, but some work particularly well together — with the strongest combinations between TV and Facebook and TV and outdoor. Link | Add comment
ComScore Signs Expansion Deal With Turner
TVNewsCheck, Jan 16, 2018, 2:34 PM EST
Brand Connections
Scripps Launches MarketPredict
TVNewsCheck, Jan 16, 2018, 10:57 AM EST
The new service is designed to help political campaigns and agencies develop smart media campaigns and convert voters. Full Story | Comments (1)
Katz Expands Partnership, Development Team
TVNewsCheck, Jan 16, 2018, 8:09 AM EST
Katz Television Group says these three new positions highlight its focus to advocate and develop new business for broadcast television. Full Story | Add comment
Marketers Fear Facebook News Feed Change
The Wall Street Journal, Jan 15, 2018, 6:47 AM EST
As Facebook revamps its news feed, marketers are assessing their strategies on the platform and bracing to shell out more money to get brands’ content in front of users. They worry that prioritizing posts from friends that generate engagement will reduce the reach of brands’ unpaid posts and may raise ad prices. Link | Add comment
Dentsu Aegis Cuts Ad Outlook For 2018
MediaPost, Jan 15, 2018, 6:13 AM EST
Dentsu Aegis issued a revised and downgraded 2018 ad-spending growth forecast, paring back the forecast for U.S. spending growth — now estimated at 3.2% to $216.9 billion, versus the 4% growth the company predicted in June. Link | Add comment
Nielsen Asked To Replace Live Only Data
TVNewsCheck, Jan 12, 2018, 4:26 PM EST
The 4A’s and the Television Bureau of Advertising want Nielsen to move to Live +1 measurement that captures households tuning into or people viewing a program at the actual time it was telecast, plus any delayed viewing within 24 hours of a recorded program. Full Story | Comments (2)
Jessell at Large
End Discriminatory Regs Against Broadcast
TVNewsCheck, Jan 12, 2018, 3:12 PM EST
The FCC's tentative $13.4 million fine against Sinclair for allegedly airing news programming that was paid for by a sponsor is just one more example of antiquated rules targeting broadcasting alone. The FCC needs to rid itself of discriminatory rules and the sponsor-disclosure regime would be a fine place to start. Full Story | Comments (29)
Brand Connections
Digital Ad Spend To Top Traditional In 2018
MediaPost, Jan 12, 2018, 2:13 PM EST
Measured media spending is estimated by the Winterberry Group to reach $117.4 billion in 2018; offline media and marketing spend, $97.8 billion; and digital media spend, $100.8 billion. Link | Add comment
Raycom Media Names Chief Revenue Officer
TVNewsCheck, Jan 12, 2018, 11:11 AM EST
Media exec Greg McCastle will oversee all the company’s media sales efforts, including digital, linear and addressable advertising. Full Story | Add comment
Watch Out For Unauthorized 'Super Bowl' Use
Broadcast Law Blog, Jan 11, 2018, 3:24 PM EST
For many years, we have posted guidelines about engaging in or accepting advertising or promotions that directly or indirectly allude to the Super Bowl without a license from the NFL. We are at that time of year again, so here is an updated version of our prior posts. Link | Add comment
NBC: $1.4B In Ads For Super Bowl, Olympics
Bloomberg, Jan 11, 2018, 3:12 PM EST
NBC expects $1.4 billion in ad revenue from the Super Bowl and the Winter Olympics, the payoff for its huge investment in sports programming. The figure includes $900 million for the Olympics in South Korea, which start Feb. 9. Ad prices for the event are running higher than the 2014 winter games in Sochi, Russia, NBC executives said today on a conference call. The network is charging more than $5 million for a 30-second spot during the Super Bowl, in line with the past couple of years. Link | Comments (1)
Cindy Crawford Recreates Iconic Pepsi Super Bowl Ad 26 Years Later
The Associated Press, Jan 11, 2018, 2:52 PM EST
Accurate Social Media Video Numbers Elusive
The Wall Street Journal, Jan 11, 2018, 6:44 AM EST
As digital publishers bet big on video in search of advertising riches, many believe that a traditional method of media measurement isn’t keeping up. Link | Add comment
Sinclair, Imagine Team On 3.0 Ad Platform
TVNewsCheck, Jan 11, 2018, 5:52 AM EST
Advanced advertising capabilities that use the innovative and unique monetization opportunities of the new broadcast standard, ATSC 3.0, are key elements of this new service. Full Story | Add comment
Samba TV Unveils Automated Ad Platform
FierceCable, Jan 9, 2018, 3:30 PM EST
Samba TV is rolling out a self-serve platform integrating Samba’s data to let advertisers buy for TV audiences programmatically. Audience Platform users can access Audience Discovery, Samba’s proprietary planning analysis, and Audience Manager, a feature that allows Audience Discovery results to be divided by segment generation and rapid syndication to any Demand Side Platform (DSP) for programmatic activation. Link | Add comment
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Ratings

Overnights, adults 18-49 for January 17, 2018
  • 1.
    1.4/5
  • 2.
    1.3/5
  • 3.
    1.3/5
  • 4.
    1.2/4
  • 5.
    0.5/2
  • 6.
    0.4/1
Source: Nielsen

Reviews

  • Hank Stuever

    In 1977, DC Comics unveiled a superhero named Black Lightning, hoping to fill an obvious void with a token character who, inspired somewhat by the characters in blaxploitation cinema, exhibited a lot of street sense on the blighted side of Metropolis. Black Lightning, a wholehearted and energetic live-action revival of the character on CW. It is a fine example of what television might look like once we move past the more ceremonial aspects of diversity. This is a black show on a network filled with white superheroes, and it displays no insecurity or self-consciousness about that.

  • Alexis Soloski

    In Amazon's Marvelous Mrs. Maisel, the creator of Gilmore Girls introduces another brainy, mouthy heroine, this time in the male-dominated comedy world of the 1950s.

  • Hal Boedeker

    A reassuring example of older means getting better, Will & Grace struts back to NBC bolder, brassier and bawdier. Some like it tart, and this frisky frolic delivers. After eight seasons, the beloved sitcom felt faded at its fade-out in 2006. Eleven years later, the revival packs a joyous kick in the first three episodes. Here is an absolutely fabulous return with four irrepressible stars who are at their very best. Will & Grace is no gay dinosaur.

  • Matt Zoller Seitz

    Wonderstruck, overstuffed, corny and stirring, Star Trek: Discovery stands tall alongside the best-regarded incarnations of the Trek franchise even as it raids elements from all of them (including the recent J.J. Abrams film series, which Paramount says is set in an alternate timeline that has nothing to do with this one). Though handsomely produced, the show’s imagination seems to have been slightly reined in by commercial mandates — namely, reinvigorating Trek as a TV property and serving as a marquee title that would lure customers to CBS All Access, the network’s subscription-only service.

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