Sales / Ad


  • Jessell | It's Now Up To The Market To Make 3.0 Work

    With its 3-2 vote yesterday to permit use of ATSC 3.0 on a voluntary basis, the FCC endows broadcasters who adopt the standard unprecedented freedom to determine what businesses they want to be in; what new services they want to provide; and how to go about implementing them. The FCC's hands-off approach also leaves broadcasters to cope with more uncertainty and risk than they are used to. More | Comments (12)
  • Front Office | Maximizing Local TV Ad Revenues

    BIA Kelsey’s Tom Buono and Mark Fratrik discuss several areas that they believe offer near-term opportunities for TV stations, including strong economic conditions, growing online/digital advertising, social media and cross-platform advertising, political advertising, ATSC 3.0 and more. More | Comments (1)
  • TVN Tech | MAM Evolving To Meet Newsroom Needs

    Media asset management systems are becoming more extensible, better integrated with newsroom technologies, and increasingly cloud-based, making it less important where the asset resides. Above: Earlier this year, Bitcentral announced that WFXG Augusta, Ga. was able to grow its news operations with the help of Bitcentral Oasis asset management and archive system, along with Precis for playout, a Ross OverDrive production control system and Grass Valley Edius nonlinear editing software. More | Add comment
  • Open Mike | Top 4 'Outrageous Myths' About ATSC 3.0

    With the FCC poised to approve the use of the new broadcast standard tomorrow, One Media EVP Jerry Fritz takes on the critics of the standard and the "horror stories" they tell about its impact on consumers and MVPDs. More | Comments (20)
  • Social Scorecard | WTVF Is Millions Ahead In Nashville

    WTVF, the Scripps-owned CBS affiliate in Nashville owned by Scripps, has twice as many social media actions as its next nearest competitor in the market over the last six months according to data from audience insight firm Shareablee. Including Facebook users in the newsgathering process, prudent use of Facebook Live and monitoring the various Nashville community Facebook pages are significant attributes to its success. More | Comments (1)
  • TVN's TV2020 Explains How Broadcasters Can Monetize Their Future

    Mark Lazarus, chairman of NBC Broadcasting and Sports, said the network faces changing sports consumer habits that have affected ratings, but it’s making a full court press with its upcoming Super Bowl and Olympics coverage. He also said ATSC 3.0 presents an opportunity for its stations if it can find “the right balance.” He was just one of many speakers at the second annual TVNewsCheck TV2020 conference. (Photo: Wendy Moger-Bross) More
  • Tracking The News Contribution Revolution

    At TVNewsCheck’s upcoming NewsTECHForum, technology executives from ABC, NBC and Fox will look at the latest innovations in field reporting, editing, collaboration and transmission, mapping out what they want to see next from their contribution technology. More | Comments (5)
  • Tech To Court Next-Gen At NewsTECHForum

    AP's Andy Carvin, Quartz's John Keefe, The E.W. Scripps Co.'s Rob McCracken and GateHouse Media's Penny Riordan will look at how social platforms, bots and voice-enabled technologies are building audience engagement and loyalty among cord-cutting millennials at TVNewsCheck's sixth annual NewsTECH Forum on Dec. 11-12.   More | Comments (1)
  • News Tech Leaders To Mine Digital-TV Integration, Production At NewsTECHForum

    At TVNewsCheck’s upcoming NewsTECHForum, engineering, news technology and digital directors from Hearst Television, Cox Media Group, Fox Television Stations and Dalet will look to the newsroom’s evolving future in terms of digital and television production integration. More | Comments (3)
  • Nominations Open For TVN's Annual Women In Tech Awards

    The eighth annual awards ceremony and reception for TVNewsCheck’s 2018 Women in Technology Awards will take place at the NAB Show in Las Vegas in April and will benefit the NAB Education Foundation’s Technology Apprenticeship Program. More | Comments (2)

Special Reports

  • TVN's FCC Watch: A quick briefing on FCC proceedings affecting TV broadcasters from Washington communications attorneys David Oxenford and David O'Connor.
  • Multicasting 2017: A three-part examination of the revenue, programming and technology strategies of the diginet business.
  • Spectrum Repack: The estimated cost of moving nearly 1,000 TV stations to new channels in the post-auction repack on the TV band will likely reach $2 billion -- some $250 million more than the $1.75 billion Congress allocated for all relocation-related expenses.
  • Single Frequency Networks: With the spectrum repack and ATSC 3.0 on the horizen, broadcasters failing to think about SFNs now may prove to be quite shortsighted in the future.
  • TVN's Top 30 TV Station Groups: Its pending acquisition of Tribune Media boosts Sinclair from fourth to No. 1 in TVNewsCheck's annual station group ranking by spot revenue. Other groups that advanced multiple slots from a year ago include Univision, Gray, Ion Media Networks, Berkshire Hathaway and News-Press & Gazette.
  • 2017 NAB Show Tech Hot Topics: TVNewsCheck’s third annual multi-part series highlighting emerging tech trends in advance of the NAB Show. Topics include IP, virtualization, cameras, workflows, spectrum repack, ATSC 3.0, newsroom systems, graphics and master control.
  • 2016 — Year In Review: Revisit the year’s top developments in business, programming, journalism, technology, regulation and more.
Marketshare Blog Playout Blog
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Station Groups Aim To Streamline Ad Buying
TVNewsCheck, Nov 20, 2017, 10:07 AM EST
Nexstar, Sinclair, Tribune, Tegna launch TV Interface Practices (TIP), a standards-based project to bring streamlined business interfaces to local TV. They are inviting broadcasters, advertisers and others to join to improve competitiveness with other media. Full Story | Add comment
DMA 10
Sales Appointments At WMUR Manchester
TVNewsCheck, Nov 17, 2017, 11:10 AM EST
Gerry McGavick returns to the Hearst ABC affiliate in the newly created role of director of sales, while Mike Taffaro is promoted to general sales manager. Full Story | Add comment
Lower Ratings To Cost NFL TV Partners $500M
Outkick the Coverage, Nov 17, 2017, 8:26 AM EST
As Roger Goodell, Jerry Jones, and the NFL engage in an ugly internal fight over the future leadership of the NFL, TV partners at CBS, ESPN, Fox and NBC are staring at their own internal conflicts — namely a substantial decline in NFL ratings that is on pace to cost the four networks up to $500 million in lost revenue. Link | Comments (10)
Buzzfeed's Rev To Fall $70M Short Of Target
New York Post, Nov 17, 2017, 7:22 AM EST
TVN’s Front Office By Mary Collins
Maximizing Local TV Ad Revenues
TVNewsCheck, Nov 17, 2017, 5:41 AM EST
BIA Kelsey’s Tom Buono and Mark Fratrik discuss several areas that they believe offer near-term opportunities for TV stations, including strong economic conditions, growing online/digital advertising, social media and cross-platform advertising, political advertising, ATSC 3.0 and more. Full Story | Comments (1)
Marketing Budgets Stall; CMOs Push Digital
MediaPost, Nov 16, 2017, 6:11 AM EST
After three years of growth, CMOs have modest expectations for 2018, according to Gartner. Only 15% say they expect a significant increase in budgets; 52% expect a slight increase. One-third expect their budgets will be cut or frozen. Marketers plan to spend their budgets on retention, dwarfing acquisition budgets by a ratio of 2:1 and 67% of CMOs plan to increase investment in digital advertising. Link | Add comment
Brand Connections
FNC, MSNBC Remain In Top 5 Most-Watched
TVNewser, Nov 15, 2017, 6:10 AM EST
Sens. Target 'Invasive' Online Political Ads
MediaPost, Nov 15, 2017, 6:05 AM EST
"Social media platforms tout their ability to target portions of the electorate with direct, ephemeral advertisements — visible only to the targeted individual users," 15 Democratic senators tell the FEC. Link | Add comment
Hulu Readies New Ad Formats
Variety, Nov 14, 2017, 2:24 PM EST
Hulu, the offspring of traditional TV companies, hopes to catch Madison Avenue’s eye with offers of new commercial formats that can be distributed to select cuts of audience based on program choices and other behaviors. Advertisers who sense a couch-potato migration from living-room TV to mobile screen might have interest. Link | Add comment
Ads May Soon Stalk You On TV Like Facebook
Bloomberg, Nov 14, 2017, 6:56 AM EST
Targeted ads that seem to follow you everywhere online may soon be doing the same on your TV. The FCC is poised to approve a new broadcast standard that will let broadcasters do something cable TV companies already do: harvest data about what you watch so advertisers can customize pitches. Link | Comments (6)
PTC Ranks Best And Worst TV Advertisers
TVNewsCheck, Nov 13, 2017, 3:18 PM EST
Today, the Parents Television Council released its annual list of “Best and Worst TV Advertisers,” which catalogues companies based on the television content they chose to underwrite with their media dollars over the past year.   Full Story | Comments (1)
U.S. National TV Advertising Sinks In 3Q
MediaPost, Nov 13, 2017, 2:20 PM EST
The national TV marketplace for the third quarter overall dripped 1.9% — excluding the Summer Olympics of a year ago. It was down 10%, including the Olympics, to total $8.5 billion, says Michael Nathanson, senior media analyst for MoffettNathanson Research. Link | Add comment
Brand Connections
Linda Yaccarino Wants To Fix Digital Ads
Digiday, Nov 13, 2017, 10:32 AM EST
The ad sales head of NBCUniversal is “leading the business in a lot more ways than just talking about measurement," says one fan.   Link | Comments (3)
FNC Viewers Boycott Keurig After It Pulls ‘Hannity’ Ads
Salon, Nov 13, 2017, 10:30 AM EST
Nielsen Adding STB Data Into Local Ratings
TVNewsCheck, Nov 9, 2017, 12:27 PM EST
Beginning next year, it will integrate Comcast numbers into its local television measurement service. Full Story | Comments (2)
NFL Reduces TV Viewership Declines
MediaPost, Nov 9, 2017, 6:06 AM EST
Through nine weeks of the NFL regular season, TV ratings have narrowed viewing declines versus earlier-season results. All TV advertising revenues on NFL networks have inched up versus a year ago. Link | Comments (10)
How Local Media Can Grow Co-Op Ad Dollars
TVNewsCheck, Nov 7, 2017, 8:16 AM EST
An MFM-BCCA Distance Learning Seminar on Nov. 9 will offer information and advice on how stations can best compete for a share of the $50 billion co-op ad market. Full Story | Add comment
NFL Sees Lower Sept. Scatter TV Ad Deals
MediaPost, Nov 7, 2017, 6:18 AM EST
At the start of the season in September, the NFL witnessed lower pricing for individual TV commercials in the scatter TV marketplace, according to media cost research and analysis company SQAD. But overall TV revenue is still higher, according to a separate estimate. Link | Comments (3)
Marketing Tech Budgets To Grow By Double Digits
Adweek, Nov 7, 2017, 6:16 AM EST
Fox Cancels Trump Impeachment Ads
The Hill, Nov 6, 2017, 2:50 PM EST
Fox News has canceled ads purchased by Democratic mega-donor Tom Steyer that call for President Trump’s impeachment. “Due to the strong negative reaction to their ad by our viewers, we could not in good conscience take their money,” Fox News said. Link | Comments (8)
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Marketshare Blog Playout Blog

AP Breaking News




Overnights, adults 18-49 for November 19, 2017
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Source: Nielsen


  • Hal Boedeker

    A reassuring example of older means getting better, Will & Grace struts back to NBC bolder, brassier and bawdier. Some like it tart, and this frisky frolic delivers. After eight seasons, the beloved sitcom felt faded at its fade-out in 2006. Eleven years later, the revival packs a joyous kick in the first three episodes. Here is an absolutely fabulous return with four irrepressible stars who are at their very best. Will & Grace is no gay dinosaur.

  • Matt Zoller Seitz

    Wonderstruck, overstuffed, corny and stirring, Star Trek: Discovery stands tall alongside the best-regarded incarnations of the Trek franchise even as it raids elements from all of them (including the recent J.J. Abrams film series, which Paramount says is set in an alternate timeline that has nothing to do with this one). Though handsomely produced, the show’s imagination seems to have been slightly reined in by commercial mandates — namely, reinvigorating Trek as a TV property and serving as a marquee title that would lure customers to CBS All Access, the network’s subscription-only service.

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