Promotion

The new campaign represents “a significant milestone” in the BBC’s continued efforts to grow the recently relaunched BBC.com and BBC app throughout the world.

Kayla Thomas, creative services director of WLBT in Jackson, Miss., came up with a solution to balance commercial production and station promotion for two stations. “We are finally rolling like a well-oiled machine,” she says.

Natalia Martinez, WAVE’s investigative reporter who executive produced the documentary, says “the response has been overwhelming. Viewers sent us messages and emails and called the station.” She says the volume of responses is unlike anything the station has seen.

The creatives at WEEK, Gray’s ABC, NBC and CW affiliate in Peoria, Ill., like to stretch themselves a bit creatively, especially when it comes to weather promos.

WTHR Indianapolis embarked on a seven-month research project to check the health of the station’s “News Leader” brand. The goal was to enable WTHR to connect better with its viewers in authentic and meaningful ways.

She will serve as a spokesperson for the association and will help develop and execute messaging strategies to advance broadcasters’ policy agenda before Congress and the FCC.

Fear of the number 13 is called triskaidekaphobia. But at WLWT, Hearst’s NBC affiliate in Cincinnati, the number 13 isn’t to be feared but celebrated.

“Know My Neighborhood” airs live from different neighborhoods once a month during KSAT’s hour-long 6 p.m. newscast. The initiative started in October 2023.

NBC is partnering with AMC to bring select live coverage of the Paris Olympics to 160 theater locations, offering a unique communal viewing experience. Tickets for the screenings, taking place July 27-Aug. 11, will be available through AMC and Fandango.

The event and publishing executive says she’s next looking for “a new opportunity with a global scope.”

What’s that sound? A creative promo for NBC’s WVIT Hartford, Conn., about an incessant noise driving residents nuts resulted in big ratings the night the story aired.

DirecTV, long known as a satellite company, is launching a new ad campaign that says dishes are for the birds and that they should be streaming their TV. A new commercial entitled The Good Stuff features two pigeons on a rooftop who are surprised to notice a household watching “the good stuff” on DirecTV without a dish. The voices of the pigeons – Bobby and Frank – are supplied by Steve Buscemi and Henry Winkler.

Karen Vigurs-Stack is the new creative services director for WSPA, Nexstar’s CBS affiliate licensed to Spartanburg, S.C.

KHOU’s dogged determination to get to the bottom of why some Houstonians aren’t getting their mail earns congressional approval and thanks from viewers.

FX revealed its spring slate of new and returning series, including the second half of American Horror Story: Delicate, Welcome to Wrexham‘s third season, the new Elisabeth Moss-led spy thriller The Veil, the documentary feature The New York Times Presents: Broken Horses and the limited series Clipped (formerly The Sterling Affairs).

On Sunday night, Mike Benson gets a little over seven minutes to cap off weeks of work. The CBS marketing chief will use promo time allotted to Paramount Global during the Super Bowl to turbocharge a broad array of campaigns he has set in motion in the past few months aimed at getting viewers excited about one of the most unorthodox TV seasons in history.