Promotion

Christina Capatides will be taking on the role of overseeing CBS Stations’ social media efforts, becoming the vice president of social media and trending content for CBS News and Stations, according to an internal memo from division president Jennifer Mitchell. Capatides, who has been instrumental in shaping CBS News’ social media content, will report to both Mitchell and CBS News president Ingrid Ciprian-Matthews.

Barbara Beresford has taken over the reins as creative services director at Hearst’s WPBF (ABC 25) in West Palm Beach, Fla.

Jessica Casano-Antonellis, a former exec at Disney+, Hulu and Vimeo, is returning to the streaming sector as the head of communications for the new sports-centric service coming from ESPN, Fox and Warner Bros. Discovery. As SVP of communications, Casano-Antonellis will head up all communications efforts for the joint venture, which does not yet have a name. As a member of the JV’s executive leadership team, Casano-Antonellis will report directly to CEO Pete Distad. (Maro Hagopian)

From Glee to The Golden Bachelor, Empire to The Dropout, Arrested Development to Abbott Elementary and 24 to 9-1-1, Shannon Ryan has played a critical role in the launch of countless TV
series over the past three decades. Now president of marketing for Disney Entertainment Television, Ryan oversees marketing, publicity and communications for an unprecedented portfolio of more than 200 active series at any given time across Hulu, ABC, National Geographic, Disney Channel, Onyx Collective, Freeform and other platforms.

The new campaign represents “a significant milestone” in the BBC’s continued efforts to grow the recently relaunched BBC.com and BBC app throughout the world.

Kayla Thomas, creative services director of WLBT in Jackson, Miss., came up with a solution to balance commercial production and station promotion for two stations. “We are finally rolling like a well-oiled machine,” she says.

Natalia Martinez, WAVE’s investigative reporter who executive produced the documentary, says “the response has been overwhelming. Viewers sent us messages and emails and called the station.” She says the volume of responses is unlike anything the station has seen.

The creatives at WEEK, Gray’s ABC, NBC and CW affiliate in Peoria, Ill., like to stretch themselves a bit creatively, especially when it comes to weather promos.

WTHR Indianapolis embarked on a seven-month research project to check the health of the station’s “News Leader” brand. The goal was to enable WTHR to connect better with its viewers in authentic and meaningful ways.

She will serve as a spokesperson for the association and will help develop and execute messaging strategies to advance broadcasters’ policy agenda before Congress and the FCC.

Fear of the number 13 is called triskaidekaphobia. But at WLWT, Hearst’s NBC affiliate in Cincinnati, the number 13 isn’t to be feared but celebrated.

“Know My Neighborhood” airs live from different neighborhoods once a month during KSAT’s hour-long 6 p.m. newscast. The initiative started in October 2023.

NBC is partnering with AMC to bring select live coverage of the Paris Olympics to 160 theater locations, offering a unique communal viewing experience. Tickets for the screenings, taking place July 27-Aug. 11, will be available through AMC and Fandango.

The event and publishing executive says she’s next looking for “a new opportunity with a global scope.”

What’s that sound? A creative promo for NBC’s WVIT Hartford, Conn., about an incessant noise driving residents nuts resulted in big ratings the night the story aired.