WPVI and The Philadelphia Inquirer have formed a unique content partnership to create an in-depth reporting and searchable database initiative focused on the high cost of health care.
The Philly Health Costs project (www.philly.com/Healthcosts), is underwritten by a grant from The Lenfest Institute for Journalism, which supports local journalism collaboration in Philadelphia.
This is The Lenfest Institute’s first grant in support of innovative health care reporting.
The Philadelphia Inquirer-WPVI partnership will work with ClearHealthCosts, a New York-based research firm that specializes in health care cost transparency.
The project is collecting information about cash or self-pay pricing for common health care tests and procedures at providers throughout the Philadelphia area.
With a consumer-friendly online tool located on the Philly Health Costs page of Philly.com (the Inquirer’s online home), consumers can not only compare competitive health care prices gathered by ClearHealthCosts, they can also share anonymously their own experiences about shopping for health care and navigating billing and insurance.
Before you watch this first spot, you need some history.
Its roots go all the way back to the 1980s when a concept promo called Home Movies was created for WPVI, ABC’s Philadelphia O&O.
The idea is that a family visits the Philadelphia area and shoots some home movies of their trip. Then they’re at home watching the movies when they notice that everywhere they went, a news van managed to work its way into the shot.
“It’s a great example of a simple, single idea that’s well-executed,” said Mike Davis, the man who originated the spot.
Earlier this week, I asked TV stations sending crews to the Eagles-Patriots Super Bowl to share their experiences, the behind-the-scenes, fun stuff.
Then I got the flu. The ‘flu’ needs a more sinister name, something that connotes the pit of misery that one gets from the plague.
In any event, it’s not easy for a local news crew to respond with their behind-the-scenes pictures and accounts. First, they’re busy, and second, they need permission.
No problem, I completely understand.
But I did make it out of bed to some of the Philly station’s Facebook pages to see what I could find.
From WPVI, the ABC O&O, Sarah Bloomquist took to a zip line in 6 degree weather for a super ride. What a trooper!
It’s about 1,200 miles from Philadelphia to Minneapolis, about 18 hours by car. In a news van, the trip can be an eternity. But that didn’t stop two cameramen from WPVI from beating the boredom with a fun video.
From NBC-owned WCAU, this reporter filed this Facebook video from inside a plane full of fans. The fans are so boisterous, you really can’t hear what the reporter is saying, but you get the gist.
Here’s that same reporter getting a send-off in the airport before departure.
From KYW, the CBS O&O, here are some behind-the-scenes of how the media deals with the cold.
NOTE: No audio for the first 20 seconds or so.
Also from KYW, an Eagles fan in Keyna teaches his students to sing the Eagles’ song.
From Fox-owned WTXF, this video shot in Philly, shows an Eagles’ fan who’s taken his devotion to a new level, his basement.
Also from WTXF, this somber story about a little boy from New York who had to visit Philadelphia often to get treatment at a local hospital. In the process, he became an Eagles’ fan because many of the players and coaches stopped by his room to give him encouragement. That little boy lost his battle with leukemia, but this story shows how the game of football can mean so much to a sick little boy, and how much his fight means to the team.
And this video is hysterical as a young lady, a die-hard Eagles fan, coming out of dental surgery thinks she missed the Super Bowl.
If you work at a TV station in Philadelphia or New England, or anywhere else for that matter, and you’re being sent to cover the Eagles-Vikings Super Bowl, I’d like to share your experiences all this week on Market Share.
It doesn’t matter what you do — reporter, anchor, cameraman, producer — send me pictures of your coverage, the behind-the-scenes stuff, and email me what you see, who you see, where you stay and dine. I want to hear the stories, I’d like you to be our eyes and ears.
I’ll also share any of your on-air examples or Facebook posts as well.
Jim Gardner celebrated 40 years as the main anchor at ABC O&O WPVI Philadelphia last night.
WPVI is considered one of the most successful local TV news operation in the country in terms of news ratings and revenue.
The station celebrated his 4oth anniversary, and his birthday, in last night’s late news with a video that was introduced by WPVI’s meteorologist Cecily Tynan.
Here are some viewer comments from WPVI’s Facebook page about Gardner. I think they best express what he means to the community.
Simply a class act.
Jim has been in my house every day for these past 40 years. I hope he continues to be there when I tune in to channel 6 for many years to come. Congratulations, you are the best.
It was a lovely tribute Jim Gardner! I look forward to getting my news from you each night. Happy birthday and I hope we get to enjoy your newscasts for many years to come.
You set the “journalistic bar” high … which is where it needs to be. I have always enjoyed your reporting and your writing. You choose your words carefully and are obviously respected by your colleagues.
Congratulations Jim! Well deserved tribute; one of the things that I miss most about living outside Philly — Jim Gardner & Action News, that and a proper cheesesteak & hoagie!
I grew up in a “Channel 6 Action News” house. One of the very few “News Anchors” left with integrity. In this day of the “social media age” and the “quick news fix”, Jim Gardner is oldschool.
Congratulations to the best of the best. We invite you into our living room every night because you present the news with respect and professionalism. You are family. God bless you.
Congratulations to a class act!!! Much earned respect to a Philly icon.
Thank you for being a trusted, reliable source for the news.
Congrats Jim, on 40 years of keeping the Delaware and Lehigh Valleys informed.
NOTE: In the interest of full disclosure, I grew up in the Philly area watching WPVI, and after college, I worked for an ad agency that counted the station as one if its clients.
In the mid-1980s, as a young writer, I wrote a promo for a special half-hour news report Gardner was working on about veterans with PTSD. Although I hardly ever was at any of the shoots, I asked to attend this one because it featured Gardner.
It was at the Vietnam Memorial in a park in Wilmington, Del. That day, my wife was in the hospital getting ready to deliver our second child.
During the shoot, I was collecting change to call her hoping to find a phone booth.
When Gardner heard about it, he insisted I use his car phone. Who had a car phone in the mid-’80s, seriously?
Gardner showed me how to call and once I got my wife on the phone, I told her I was calling her from the driver’s seat of Jim Gardner’s car, using his personal car phone.
I won’t repeat what Mrs. Greeley said at the time.
Ibn Ali Miller, the man who broke up a fight between two teens in a now viral video, was honored in Atlantic City on Wednesday. Choking back tears, he used his moment in the spotlight to honor someone else – his mother. http://6abc.cm/2nf6zllTAG or SHARE with an awesome mom.