Tag Archives: WJZY

How Stations Use News Topicals On Facebook

This is the final part of our five-part series, Building Viewership with News Topicals. Read Part 4 here.

Across the country, millions of people watch the entertainment programming TV stations provide during the day and at night. So it makes sense for stations to promote their newscasts topically within all that programming in the hopes viewers will stay and watch the next newscast.

For years, this was the only means stations had to recruit news viewers with the news of the day, unless stations bought time on other media, like radio, print or cable.

Then came Facebook.

Facebook provides stations with another — and much more mobile — screen to reach potential news viewers.

Read On

Finding And Keeping News Topical Writer/Producers

This is Part 3 of our five-part series Building Viewership with News Topicals. Read Part 2 here.

Creative services directors are finding it harder and harder to find good news topical writer/producers.

Some grow their own, plucking them right out of college, perhaps as interns, and train them. Others look internally, finding someone already at the station who wants to be creative.

With bigger salaries to offer, CSDs in bigger markets have the ability to recruit from smaller markets, but that presents challenges, too.

Read On

Building Viewership With News Topicals, Part 1

Tonight at 11, there’s a big change in the weather forecast.

That’s one of the better 4-second news topicals you can write.

Granted, not one you can use every night, only when conditions warrant, yet weather is the main reason people watch local news, and a ‘change’ in the forecast creates a thirst for news.

News topicals, those ubiquitous promos embedded in programming enticing viewers to watch the next newscast, have been a staple of local TV news since forever.

Effective topical news promotion can lead to sampling, and during sweeps, possibly into ratings.

Read On

Riot Coverage Earns WJZY Regional Murrow Award

WJZY, the Fox O&O in Charlotte, N.C., received a regional Edward R. Murrow Award in the large television market in its region.

Other states in WJZY’s region include Kentucky, South Carolina, Tennessee, and West Virginia.

The Radio Television Digital News Association has been honoring outstanding achievements in electronic journalism with the Murrow Awards since 1971.

Here’s how WJZY described its submission for the award:

For three nights in September, the city of Charlotte made national headlines after violent riots broke out following the deadly police shooting of a black man.

This is a compilation of live coverage from the moment protesters began clashing with police on the evening of September 20, continuing through the next night when peaceful protests turned to violent riots in the streets of uptown Charlotte, and concluding with a third night when National Guard arrived.

WJZY, Breaking News
Charlotte Protests

WJZY Exposes Dealership Selling Salvage Cars

wjzyThis is the type of story that demonstrates local TV news at its best.

It’s like a gritty 60 Minutes exposé complete with “gotcha” interviews, well-documented facts, ripped-off consumers and finally, government action.

Bill Melugin

Bill Melugin

A local TV news investigation that shines a light into the dark corner of a shady car dealer whose listing with the Better Business Bureau is an ‘F’.

WJZY, the Fox O&O in Charlotte, N.C., in a series of investigative reports, revealed how a used car dealership knowingly sold salvaged and flooded cars, some with the titles doctored as “clean” despite having serious damage.

After investigative reporter Bill Melugin’s first report aired, a North Carolina Department of Transportation inspector opened up an active investigation into Auto City.

And then former employees came forward to blow the whistle on the dealership’s unethical business practices.

“There was a sense of relief when I first saw your story, I thought I was the only one,” said Ryan Ricker, who worked as the inventory manager at a salvage year also owned by the same man who owns Auto City.

“I’m stepping forward because something needs to be done about their business practices.”

WJZY Lives Up To New Slogan, ‘Gets Results’

Teresa Kramer and mom, Barbara Gregory

Teresa Kramer and mom, Barbara Gregory

Close your eyes, and imagine living in a broken down car with your mother for 207 days.

“You spend your nights sitting straight up. You’ve lived through fall, winter with snow and ice, and the car has no heat,” said Barbara Gregory, who was forced to live in her car with her daughter, Teresa Kramer.

Kramer said she was let go from her job which left her and her mom to survive on Social Security. And then their rent went up.

“You’re stuck living in your car. You have absolutely nothing. It can all fall away so quickly,” said Kramer.

Gastonia_couple_surprised_with_new_baby__0_1322629_ver1_0_640_360Or you’re a young couple just two weeks away from expecting your first baby, when you lose everything you own in a fire.

The couple had bought all new items to care for the baby before the fire destroyed everything.

These are the kind of sad stories local TV news airs all too often. They go out over the airwaves, and then, usually, nothing happens.

WJZY2015These stories recently aired on WJZY, the Fox O&O in Charlotte, N.C. But then after the stories aired, with the help of WJZY, some businesses in the community stepped forward.

A local car dealer, Brandon Reeves Auto World, donated a van to the mother and daughter and put them up in a hotel until the paperwork is settled, according to a Fox spokesperson.

And the local Target and United Way showed up with a van full of all the essential equipment the couple might need for their new born baby.

NEW START IN LIFE: A Charlotte mom and daughter fell upon hard times and were living out of their broken-down car. But not anymore…A special thank you to Brandon Reeves Auto World for donating the vehicle to this wonderful family. FULL STORY: http://bit.ly/1TLRk8I

Posted by FOX 46 Charlotte on Friday, May 13, 2016

WJZY Story Shows Kids Pull The Trigger On Guns

John_CCR_Article_020714It seems there’s hardly a day goes by when it’s not in the headlines. Some kid, somewhere, in some situation, comes across a gun and shoots somebody. A sister, a brother, a mom, themselves.

So the subject of what kids will do when they come across a situation like that is legitimate, even if a gun might not be something that you have in your house. But it’s especially relevant if there are guns in a home.

WJZY_640WJZY, the Fox-owned affiliate in Charlotte, N.C., teamed up with a local county sheriff to put a group of kids to the test while their parents watched. They were secretly filmed to see what they would do when they found a gun hidden in the sofa, a harmless prop which looked like the real thing.

The results were literally sickening to some parents.

“To be honest I feel a little sick to my stomach.”

The second part of the series airs tonight and we’ll have that for you on Monday.

Fart Story From Fox In Charlotte Stinks

I’m not a prude. I think even cave men probably laughed at farts. Certainly, adolescent boys often find it funny. But should it be the subject of a story on a local TV station’s newscast?
Watch this story all the way to the end, even if you have to hold your nose, and you’ll hear someone say, ‘my gosh’, right afterwards.

Is this what one station is doing to attract those elusive younger news viewers?

I have a call into WJZY’s news director for a comment, and soon as I hear from that person, I’ll forward the remarks.