Tag Archives: WHEC

WHEC Wins 11 P.M. News With New Anchor Team

Imagine going into one of the TV ratings periods with an unknown news anchor team on the desk.

How unknown? Your new chief meteorologist’s first day on air is the first day of the sweep.

Even your creative services director is new, just a few months on the job.

Yet despite those obstacles, WHEC, Hubbard Broadcasting’s NBC affiliate in Rochester, N.Y., was the No. 1 newscast at 11 p.m. in adults 25-54 in the November 2017 sweeps.

Read On

Rochester’s WHEC No. 1 In Morning News

Being the new news director at a TV station is not unlike being named a new coach on a football or baseball team.

You inherit the team as is; some of its members have been there a long time and seen other coaches come and go. Some of the team may be less experienced and are hungry for leadership.

You don’t play on the field, but you’re expected to improve the results right away.

Casey Clark

Casey Clark was named the news director at Hubbard’s NBC affil WHEC Rochester, N.Y., in August. In the just-completed November ratings period, WHEC’s 5-7 a.m. morning news block was No. 1 in adults 25-54 in both rating and share, moving up from third place in November 2015.

When viewership grows for a local news program, explaining why or how it grew remains elusive. Is it a measurement anomaly? A change in talent, news coverage content, attitude or promotion?

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How Viewers Help Sales at WHEC Rochester

taxesThis is a follow up on a story we first reported in October. About how WHEC, the NBC affiliate in Rochester, N.Y., is continuing its New York State Exposed series that it started in October 2013. At the time, the station “wanted a direction and focus that supersedes slogans,” said WHEC Marketing Director Steven Patrick. “We wanted to be known for something; maybe we can make New York a little better place.”

In February, “the station took a chance”, Patrick said. “We decided to go seamless into our late news following the Olympic opening ceremony with a 10-minute piece on why we’re so committed to this series and why it’s so important. The response was fantastic.”

Patrick took some of the comments and turned them into a sales tool.

“Sales puts it in front of their clients, in addition to our ratings trends, which have all been going up. Business owners love this series because New York is clobbering them too!”

WHEC one sheet“If viewers are taking the time to comment on our news content,” said Lauren Burruto, WHEC’s director of sales, “we think businesses in our area need to know about that. After many months of doing this series, it’s become a strong differentiator for the station from our competitors.”

Another reason to believe that good journalism leads to good business.