Tag Archives: WHBQ

Brand New News Promos And Some Classics, Too

Before you watch this first spot, you need some history.

Its roots go all the way back to the 1980s when a concept promo called Home Movies was created for WPVI, ABC’s Philadelphia O&O.

The idea is that a family visits the Philadelphia area and shoots some home movies of their trip. Then they’re at home watching the movies when they notice that everywhere they went, a news van managed to work its way into the shot.

“It’s a great example of a simple, single idea that’s well-executed,” said Mike Davis, the man who originated the spot.

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WHBQ’s Clever Promo For Front Porch Thieves

I’d like to think that I would have thought of it.

That the idea was so obvious, it would have popped into my head the second the topic of the special report was described to me.

But I doubt it.

This promo is the perfect concept for Facebook. How many of us are seeing videos like this from people’s home security cameras on their Facebook feed these days?

And since it’s said that 85% of Facebook users don’t listen to what they’re watching, no audio is needed for this spot.

Plus, at around 10 seconds, it’s the perfect length for this platform.

I love simple ideas that are well-executed.

Check out this clever promo from WHBQ, the Cox-owned Fox affiliate in Memphis.

DIY home security

IS YOUR HOUSE SAFE? #DIY home security has soared in popularity, but not all systems are equal. The 3 things you should know before buying, tonight at 10: http://bit.ly/2igT68y

Posted by FOX13 Memphis on Monday, October 30, 2017

Fresh News Promos From Around The Country

what-on-tvI regularly monitor a list of TV station YouTube and Vimeo sites to check recent spots that have been uploaded.

I also follow many station Facebook pages for promo activity as well.

And of course, stations send me their latest and greatest and work to share.

Here are some recent work samples I found online. If you’d like me to monitor your station’s YouTube or Vimeo site or want me to follow your station’s Facebook page, send me that info.

And by all means, if you’ve got some work you want to share, let me know.

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November Sweep Is Here; Does It Matter Anymore?

oct 29Thursday, Oct. 29, begins the November 2015 TV sweeps period.

In these days of Nielsen meters and Rentrak, do sweeps really matter anymore?

Mike Monsell

Mike Monsell

“Everyone thought LPM’s (local people meters) would diminish the significance of sweeps,” says Mike Monsell, creative service director for WPVI, the ABC O&O in Philadelphia, “but that didn’t hold true. All it did was make the other non-sweep months more important. So, for us, every month … every day is important now. But the sweep months will always be unique, as the networks and syndicators still ramp up their efforts during these months.”

News ratings aren’t won during sweeps, they are only measured then. So what is your station doing to heighten awareness about your news product?

Every ratings period, the Market Share blog calls for you to share your sweeps promos and the stories they promote.

That means the story has already aired, so there’s no compromising any competitive secrets. We just want to share what local TV news operations are doing to increase sampling.

So please send me links or embed codes (embed codes will be the death of me) to your promo examples and the stories they promote.

That is, if, in these days of meters and Rentrak, sweeps really matter anymore.

Here’s a November sweeps supertease from WHBQ, the Cox-owned Fox affiliate in Memphis.

WHBQ Memphis Names New Creative Services Director

Ron+DeJosephRon DeJoseph is the new creative services director at WHBQ, the Cox-owned Fox affiliate in Memphis.

DeJoseph comes from WSOC, Cox’s ABC affiliate in Charlotte, N.C., where he’s currently the promotion manager, running the marketing department until WSOC hires a creative services director there. WSOC’s former creative services director went to the Cox operation in Jacksonville, Fla.

One of the practices I admire about the Cox Media Group (CMG) is how they promote from within, grooming key employees to embrace the company’s working philosophy and giving them a path to greater opportunities.

“I’m thrilled about the opportunity to advance my career within CMG,” says DeJoseph. “I’ve learned so much during my tenure at WSOC and I look forward to contributing to the growth of one of our newest properties.”

When I asked DeJoseph about assuming the leadership role at WHBQ, he seemed to know exactly what he was going to do.

“We’re going to instill the Cox brand of news and marketing,” he says, adding that Cox is known as a very research-driven media company.

“We’ll take the research and connect the dots through the process, from writing, to story-boarding to pre-production, shooting, editing and post production.”

If I was in the marketing department at WHBQ, this would be music to my ears. A solid plan, based on research, driven by a passionate, experienced leader. Where do I sign up?

DeJoseph is a 10-time Emmy Award winning producer and editor.

“Ron spearheaded the migration and integration of cinema cameras and gear, transforming WSOC’s creative services into a one-stop shop to shoot and produce high-end, impactful image campaigns,” says Paul Briggs, WHBQ’s general manager.

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