Ron DeJoseph is the new creative services director at WHBQ, the Cox-owned Fox affiliate in Memphis.
DeJoseph comes from WSOC, Cox’s ABC affiliate in Charlotte, N.C., where he’s currently the promotion manager, running the marketing department until WSOC hires a creative services director there. WSOC’s former creative services director went to the Cox operation in Jacksonville, Fla.
One of the practices I admire about the Cox Media Group (CMG) is how they promote from within, grooming key employees to embrace the company’s working philosophy and giving them a path to greater opportunities.
“I’m thrilled about the opportunity to advance my career within CMG,” says DeJoseph. “I’ve learned so much during my tenure at WSOC and I look forward to contributing to the growth of one of our newest properties.”
When I asked DeJoseph about assuming the leadership role at WHBQ, he seemed to know exactly what he was going to do.
“We’re going to instill the Cox brand of news and marketing,” he says, adding that Cox is known as a very research-driven media company.
“We’ll take the research and connect the dots through the process, from writing, to story-boarding to pre-production, shooting, editing and post production.”
If I was in the marketing department at WHBQ, this would be music to my ears. A solid plan, based on research, driven by a passionate, experienced leader. Where do I sign up?
DeJoseph is a 10-time Emmy Award winning producer and editor.
“Ron spearheaded the migration and integration of cinema cameras and gear, transforming WSOC’s creative services into a one-stop shop to shoot and produce high-end, impactful image campaigns,” says Paul Briggs, WHBQ’s general manager.