WDIV is Detroit’s NBC affiliate owned by Graham Media Group.
WDIV, Graham Media’s Detroit NBC affiliate, is partnering with Nextdoor, the free and private social network for neighborhoods, to boost conversations around local news in communities across the Detroit area.
“It gives us an opportunity to connect with our viewers on a very specific, geo-targeted neighborhood level,” says Mike Katona, Graham’s digital product manager.
WDIV can not only post relevant and interesting news stories to specific Nextdoor neighborhoods in Metro Detroit, but also engage residents in the stories it works on.
Through open-ended questions and Nextdoor polls, WDIV can hear directly from residents about the various issues affecting them.
“Discussing local news with neighbors is an essential way to build a strong community and an informed civic dialogue,” says Dustin Block, WDIV’s digital executive producer.
“We hope that the stories we share lead to further community discussions about the topics that matter most to you.
There are more than 140 Detroit neighborhoods on Nextdoor.
“We had a water outage a few days ago in a certain area, and in addition to doing our normal broadcast about that, we also targeted that section, that neighborhood, that community, posted some information and shared the news about it.”
If there is an article/story that WDIV does not share that residents would like to discuss with neighbors, participants can use the “Share on Nextdoor” icon that will be accessible on all of WDIV’s news stories.
Since Facebook change its algorithms earlier this year to favor posts from friends and family over local news, does this give WDIV an advantage?
“When we are targeting that news message to specific communities that have a built in interest in it, they for sure are going look at the story, share their comments, and participate in a poll,” Katona says.
He adds that right now Graham is working with Nextdoor exclusively in the Detroit and San Antonio markets, and is looking to roll out the agreement in other Graham markets.
“We can reach out to those communities and find out what the pulse of what’s going on there, and build stories off of that, we can throw questions out to those communities and just ask for feedback. It’s us being members of those communities.”
Instead of the “like” icon on Facebook, Nextdoor uses a “thank” button to signal the content they care about.
“It’s a rewarding word to hear,” Katona says.
It’s time to be recognized nationally for those outstanding efforts by entering the National Association of Broadcasters Education Foundation (NABEF) 2018 Celebration of Service to America Awards.
Winners will be recognized at the 20th annual Celebration of Service to America Awards gala held Tuesday, June 12, at the Andrew W. Mellon Auditorium in Washington.
The awards program, now in its 20th year, has established new categories based on market size.
• Broadcast Ownership Group
• Large/Major Market (TV DMAs 1-50, Radio Markets 1-50)
• Medium Market (TV DMAs 51-100, Radio Markets 51-150)
• Small Market (TV DMAs 101-210, Radio Markets 151-300)
Entries must be submitted by March 9. Additional information on awards criteria and entry rules are available here.
Here’s a video compiled from the 2017 Celebration of Service to America Award.
Here are some of the 2017 winners:
2017, President’s Special Award
WXIA (NBC, Tegna), Atlanta
The NABEF President’s Special Award was presented to Tegna’s WXIA Atlanta. “Charlie Foxtrot” began as an investigation of military policy that stripped service members with certain mental health conditions of their benefits and veteran status. These reports were ultimately aired in 46 cities across the U.S. and culminated with a screening with members of Congress just three days before the Fairness for Veterans Act was passed.
2017, Service to America Award
WDIV (NBC, Graham), Detroit
The 2017 Service to America Award for Television was presented to WDIV in Detroit in recognition of the station’s year-round commitment to excellence in serving its local community. Through news coverage, philanthropy and community service, WDIV puts the needs of viewers first.
2017, Children’s Award for Television
WMUR (ABC, Hearst), Manchester, N.H.
The need for foster and permanent homes for New Hampshire children is greater than ever, attributed in large part to the opioid crisis. Since 2014, WMUR’s New Hampshire Chronicle has featured “Home at Last,” a recurring series of segments with the goal of finding permanent adoptive homes for the more than 700 children in New Hampshire living in out-of-home placement.
2017, Service to Community Award for Television
WRAL (NBC, Capitol Broadcasting), Raleigh, N.C.
The rising tensions in the relationship between police departments and African American communities in Raleigh, Durham and Fayetteville, N.C., inspired WRAL’s Black and Blue documentary. The program became part of an unprecedented two-hour community conversation on air, online and on social media.
Mismatch explores things in life that just don’t fit. Square pegs in the round holes of relationships, culture and history.
The series is hosted and written by veteran TV journalist Roger Weber and produced and edited by Zak Rosen, a Detroit-based audio producer who has worked with NPR, the BBC and Michigan Radio, among others.
Weber described Mismatch episodes as compelling, comical and, at times, inspiring.
“More often than not, interesting stories feature a mismatch,” Weber said.
“We are excited to partner with our seven TV stations and other producers to bring captivating stories to new audiences,” said Catherine Badalamente, Graham Media Group’s vice president of digital media.
“This allows us to use our community connections to give listeners more of the stories we know they love.”
The first two episodes have been released.
Click here to hear a podcast featuring President Richard Nixon and Baseball Hall of Fame manager Sparky Anderson coming together for a Detroit television program.
All will be available for download on mismatchpodcast.com, Apple Podcasts, Google Play and wherever podcasts can be downloaded.
“Our stations are the voices of our communities and full of smart and engaging storytellers,” said Emily Barr, Graham Media’s president. “Podcasts are a natural extension of what we are really good at doing. Graham Media Group has some great podcasts in the hopper. We are excited to share them.”
Lee Minard, former creative services director at KLAS in Las Vegas, died last week at his home in Fountain Hills, Arizonia.
The local TV marketing community is a tight-knit group, especially among long-time veterans.
Many of us are thankful to the mentorship of others in the business who helped us along the way, and so it is for many who crossed paths with Lee Minard.
Lee had an especially long and varied career in television, starting as an art director in 1962 at KEPR Pasco, Wash. Over the years he worked at WREX Rockford, Ill.; KIMA Yakima, Wash.; WFAA Dallas; KCNC and KUSA in Denver; WDIV Detroit; WCBS New York; and WMAR Baltimore. In addition to his work in local TV, Lee also had top marketing roles at PAX-TV and the Food Network.
And people from around the world can watch the live stream on WDIV’s website, ClickOnDetroit.com. WDIV is Graham Media’s NBC affiliate in the Motor City.
“Nothing kicks off the holiday season better than starting with a hometown parade right in the heart of our city,” said Marla Drutz, WDIV’s general manager.
“And for those who can’t be there in person, metro Detroiters know they can count on us to bring it to them wherever they are and however they want to view it, on-air or online.”
The annual live broadcast begins on WDIV at 9 a.m. on Thanksgiving morning.
The national broadcast, from 10 to 11 a.m., reaches more than 190 major cities across the country.
Throughout the parade broadcast on WDIV and livestreamed on ClickOnDetroit.com, viewers can win special prizes while watching at home.
NOTE: I like to imagine some Michigan soldiers in some far off corner of the world sitting down for Thanksgiving dinner and watching the parade on their laptops.
Johnny Carson had one. And of course, it was featured in the Back to the Future movies.
Simply called the DeLorean after its designer, John DeLorean, and manufactured from 1981 to 1983, the car featured gull-wing doors and a stainless steel body.
DeLorean was found not guilty of cocaine trafficking in 1984.
The special on the iconic car was discovered by Dave Bartkowiak Jr. while looking for sports footage of the Detroit Red Wings.
Here’s the WDIV special from 1980 (WDIV is Graham Media’s NBC affiliate in Detroit).
But that didn’t stop WDIV, Detroit’s NBC affiliate owned by Graham Media, and the generous people in that market from raising almost $500,000 in an all-day telethon to benefit the American Red Cross relief efforts for Texas and Florida.
WDIV teamed up with Art Van Furniture and the American Red Cross Michigan Region all day Tuesday, Sept. 12, to man the phone banks.
“Television has the power to show in vivid images just how destructive a hurricane can be,” said Marla Drutz, WDIV’s general manager.
“It took a lot of hard work and resources to plan and execute this initiative. There is nothing better than watching great people do great things and I saw that firsthand today.”
Other states in WDIV’s region include Illinois, Ohio and Indiana.