Tag Archives: WCAU

Regional Murrow Awards Wrap-Up, 9 Markets

I’ve created a monster. Namely, writing about TV stations that won the various regional Edward R. Murrow Awards.

I have already shared dozens. But I can’t share all of them.

I do like to spotlight award-winning work, whether it’s news promotion or news coverage examples, as I believe looking at work deemed excellent by a jury of our peers helps everyone improve their craft.

Read On

WCAU-WWSI Hosting Calls About Foster Care

WCAU and WWSI, the NBC and Telemundo stations in Philadelphia owned by NBC, are hosting a live phone bank today for families interested in providing foster care.

The two-and-a-half hour phone bank, starting at 4 this afternoon, will feature recruitment experts from Philadelphia’s Department of Human Services and its 25 provider agencies that will answer the phone lines to provide information in English and Spanish.

“With nearly 6,000 youth in Philadelphia living in foster care at any given time, NBC10 and Telemundo62 are committed to raising awareness about the need for families to provide loving homes for these children,” said Ric Harris, the stations’ general manager

“We are proud to partner with the Philadelphia Department of Human Services and to host a phone bank at our studios to increase the network of resource parents in the city.”

“Our children and youth need dedicated resource parents who can provide loving, stable homes,” said Cynthia F. Figueroa, DHS’ commissioner,

“There is no ‘one size fits all’ resource parent. The children and youth we serve are diverse, and we need resource parents that can provide welcoming homes to all children.”

Philly TV ‘All In’ On Facebook For Super Bowl

Earlier this week, I asked TV stations sending crews to the Eagles-Patriots Super Bowl to share their experiences, the behind-the-scenes, fun stuff.

Then I got the flu. The ‘flu’ needs a more sinister name, something that connotes the pit of misery that one gets from the plague.

In any event, it’s not easy for a local news crew to respond with their behind-the-scenes pictures and accounts. First, they’re busy, and second, they need permission.

No problem, I completely understand.

But I did make it out of bed to some of the Philly station’s Facebook pages to see what I could find.

From WPVI, the ABC O&O, Sarah Bloomquist took to a zip line in 6 degree weather for a super ride. What a trooper!

It’s about 1,200 miles from Philadelphia to Minneapolis, about 18 hours by car. In a news van, the trip can be an eternity. But that didn’t stop two cameramen from WPVI from beating the boredom with a fun video.

From NBC-owned WCAU, this reporter filed this Facebook video from inside a plane full of fans. The fans are so boisterous, you really can’t hear what the reporter is saying, but you get the gist.

Here’s that same reporter getting a send-off in the airport before departure.

From KYW, the CBS O&O, here are some behind-the-scenes of how the media deals with the cold.
NOTE: No audio for the first 20 seconds or so.

Also from KYW, an Eagles fan in Keyna teaches his students to sing the Eagles’ song.

From Fox-owned WTXF, this video shot in Philly, shows an Eagles’ fan who’s taken his devotion to a new level, his basement.

Also from WTXF, this somber story about a little boy from New York who had to visit Philadelphia often to get treatment at a local hospital. In the process, he became an Eagles’ fan because many of the players and coaches stopped by his room to give him encouragement. That little boy lost his battle with leukemia, but this story shows how the game of football can mean so much to a sick little boy, and how much his fight means to the team.

And this video is hysterical as a young lady, a die-hard Eagles fan, coming out of dental surgery thinks she missed the Super Bowl.

Looking For TV Stations Headed To Super Bowl

If you work at a TV station in Philadelphia or New England, or anywhere else for that matter, and you’re being sent to cover the Eagles-Vikings Super Bowl, I’d like to share your experiences all this week on Market Share.

It doesn’t matter what you do — reporter, anchor, cameraman, producer — send me pictures of your coverage, the behind-the-scenes stuff, and email me what you see, who you see, where you stay and dine. I want to hear the stories, I’d like you to be our eyes and ears.

I’ll also share any of your on-air examples or Facebook posts as well.

Keep it loose and make it fun. And Go Eagles!

Feel free to contact me at [email protected] or at 817-578-6324.

Here are some Facebook videos I found from stations here in Philly.




Bad Biker And Getting Out Alive, November Sweeps

Yesterday was the first day of the November sweeps.

And  TV stations across the country are promoting their sweeps stories, special reports and investigations, both on-air and on Facebook.

If your station has a sweeps story that you’re promoting and you want to share both, let me know by email at [email protected] or you can always call me for any reason at 817-578-6324.

In the meantime, I’ll be watching my Facebook feed for sweeps promos and then finding the sweeps stories on that station’s web site and sharing them from time to time during the month.

Here are a couple of Facebook promos and the stories they promote.

Read On

WCAU-WWSI Holding Phone Bank On DACA

WCAU and WWSI, Philadelphia’s NBC O&O and Telemundo station respectively, and both owned by NBC, are holding a live phone bank this afternoon from 4 to 6 to answer questions viewers might have about the Deferred Action for Childhood Arrivals (DACA) program.

Experts from local organizations will provide free, confidential advice and counsel to callers.

Due to high viewer demand, this is the fourth community phone bank that WWSI hosts this year related to immigration issues. The previous phone bank in July 2017, which aired on Telemundo62 and focused on immigration, garnered more than 200 calls in only 90 minutes.

Participating organizations include CEIBA, Juntos, Nationality Services Center and the Mexican Consulate in Philadelphia.

Experts will appear on-camera while they answer questions but conversations with callers will be kept private and confidential.

Local TV Steps Up To Help Harvey Victims

TV stations and their owners are at the forefront of helping raise funds for organizations aiding victims of the flooding due to Harvey.

In its first 24 hours, Texas Cares, an initiative started by Tegna, raised more than $1.15 million.
The Tegna Foundation matched the first $100,000 in donations. All money raised will be donated to the Red Cross Hurricane Harvey Relief Fund.

“This is just the beginning. We will use this momentum to continue to serve our communities and help improve the lives of those in need,” said Dave Lougee, Tegna’s president.

All 46 Tegna stations in 38 markets are helping raise money and encourage donations for Texas Cares. Stations are running stories on-air and across social media, hosting telethons, telling stories of impact and informing viewers how they can help.

Here is an example from one Tegna station.

WPTV, the NBC affiliate in West Palm Beach owned by Scripps, raised more than $30,000 in just three hours during a phone bank manned by Red Cross volunteers.

Tomorrow in Philadelphia, WCAU and WWSI, Philadelphia’s NBC O&O and Telemundo outlet, respectively, both owned by Comcast NBCUniversal, will host a hurricane relief phone bank from 5 a.m. to 6 p.m. to raise funds for people impacted by  Harvey.

Volunteers from the American Red Cross of Eastern Pennsylvania will accept donations over the telephone to help support hurricane relief efforts.

In Hoosier country, WISH, Nexstar’s CW affiliate in Indianapolis, announced a 24-hour broadcast special, Hoosiers Helping Houston, all day today to benefit hurricane relief efforts in the Houston, Texas area.

“While the devastating effects of Hurricane Harvey continue to grow, it’s important for us to extend our Hoosier Hospitality to those in need,” said Randy Ingram, WISH’s general manager.

“Our goal at WISH-TV is to make it as easy as possible for those wanting to help those affected in Texas.”

Today, WCVB, the Hearst-owned ABC affiliate in Boston, is teaming up with the Red Cross for
Relief Fund 5: Help for Houston, a telethon to benefit Harvey victims. WCVB’s live phone bank will be staffed by local Red Cross volunteers taking pledges from area viewers.

During cut-ins throughout newscasts and afternoon programming, you’ll hear what local Red Cross volunteers are doing in Texas, how the Red Cross mission will change in the weeks ahead, and learn how you can provide help for Houston.

WCAU-WWSI’s Pet Project Exceeds 2016 Results

Almost 5,000 pets in the Philadelphia area now are out of shelters and into homes thanks to the NBC and Telemundo owned stations there, WCAU and WWSI, respectively.

Launched in July and culminating on Clear the Shelters day, Saturday, Aug. 19, the stations’ pet adoption initiative included the participation of nearly 50 animal shelters in the Greater Philadelphia region.

On Saturday, Aug. 19 alone, 1,450 adoptions took place, a 30% increase from 2016.

Nationally, the third annual Clear the Shelters campaign resulted in the adoption of more than 68,000 pets.

Since 2015, the NBC/Telemundo stations’ Clear the Shelters campaign has resulted in more than 141,000 pet adoptions.

“It feels great knowing that through the combined efforts of our partner shelters and rescue groups, volunteers, sponsors, and our viewers, we were able to exceed the number of pet adoptions from last year and helped nearly 5,000 animals find homes this summer,” said Ric Harris, WCAU’s general manager.

Trucks And Trash: Sweeps Promos/Stories

Last week, on the first day of the February sweeps period, I asked TV stations to share their special report promos along with the stories they promote.

I know, every day is sweeps at your station. But in some cases, newsrooms still do special reports.

That means local TV creative services departments are busy writing and producing the promos for these reports.
If your station has a February special report promo and story you want to share, let me know at [email protected].

Here are a few sweeps promos I found on Facebook and the stories they promote.

WCAU, the NBC O&O in Philadelphia, discovered tens of millions of tons of medical waste, asbestos and municipal trash shipped to Pennsylvania for disposal from out of state.

Read On

WeatheRate Names WCAU As Philly’s Most Accurate

WeatheRate, an independent, nonpartisan, weather verification company, has named NBC O&O WCAU to be the most accurate weather forecaster in Philadelphia.

“Forecasting weather in the Philadelphia market is not easy,” said Bruce Fixman, WeatheRate president who’s also a meteorologist.

L-r: Erika Martin, Glenn ‘Hurricane’ Schwartz, Krystal Klei and Bill Henley.

“We understand the importance of an accurate forecast to help our viewers and digital followers plan their day,” said Glenn “Hurricane” Schwartz, WCAU meteorologist, in a statement from the station.

“We refuse to just rely on computer-generated forecasts.”

In a 2014 Market Share column, WeatheRate Verifies ‘Most Accurate’ Weather Forecasts, I interviewed Bruce Fixman about the process.

According to Fixman, WeatheRate employees review the forecasts from TV stations in any given market.

The forecasts are then fed into WeatheRate’s patented software which compares the forecasts with the actual observed weather conditions to determine which TV stations are the most accurate.

WeatheRate tracks high and low temperatures, sky cover, precipitation, snow accumulations, wind and fog as well as timing of severe weather.

“We research 85 cities for a full year from March 1 through Feb. 28,” said Fixman.

But only one TV station can be the most accurate in each city.

WeatheRate then offers the stations with the most accurate weather forecast the opportunity to license their seal of approval for a year for a fee, based on market size.

For a complete list of WeatheRate certified stations, click here.