Tag Archives: Waking Up My Day

Stephen Arnold Music Launches New AM Campaign

Stephen Arnold Music hopes to help TV stations across the country grow viewership for their morning news programs with a new music/image campaign.

Morning Ready, a market-exclusive campaign, features two upbeat morning anthems to get viewers going in the early hours.

There are male and female vocal versions, with custom lyrics available upon request.

Morning Ready has the style and feel of popular hit music. The lyrics have broad appeal, and together with the rhythmic guitars and inspirational groove, create a positive vibe ideal for matching up with local images and personalities.

Morning Ready is the latest in this series of cost-effective marketing toolkits for stations to maximize their morning news marketing.

Previous morning image campaigns from Stephen Arnold Music used in more than 100 markets include All About Early, Waking Up My Day and Everywhere I Go.

“Audiences look to their local TV stations for critical information in the morning,” says Chad Cook, Stephen Arnold Music’s creative director.

“Morning Ready is a quick turnaround, turnkey bundle that creates an even deeper connection with a station’s morning news team.”

WJLA’s Singing Contest Is Marketing Win-Win

I love win-win marketing stories from TV stations. Ones that turn challenges into triumphs.

Like this one from WJLA’s Stan Melton and Bonnie Wood, the station’s creative services director and promotion manager respectively. WJLA is Sinclair’s ABC affiliate in Washington.

The station got some “front of the line” passes to an upcoming audition tour for American Idol in Annapolis, less than an hour from Washington.

American Idol is making a return to ABC, and the station wanted to hold a singing contest to give them away, but didn’t have the rights to any music to use.

“We were trying to figure out a way to get around the music rights,” said Wood, “but we thought, well, we have a license to this music of our own, why don’t we ask viewers to sing our theme song and submit a video.”

The music Wood is referring to is Waking Up My Day, the out-of-the-box music image campaign from Stephen Arnold Music.

WJLA has been using the Waking Up My Day campaign since 2015, customizing the lyrics to promote Good Morning Washington, its morning news program that airs from 4:30 to 7, and then from 7 to 10 on NewsChannel 8, the station’s regional cable news channel.

Read On

New Ready-Made TV Campaign From Stephen Arnold Music

Following previous integrated campaigns such as Everywhere I Go and Waking Up My Day, Stephen Arnold Music (SAM) is launching Ready, the latest turn-key audio/video marketing toolkit for TV stations.

Ready features multiple themes for broadcast, mobile, online and social media that combine original songs with relevant video for stations to customize designed to promote the stations and their viewers as being ready for whatever comes their way.

The lyrics and imagery focus on feeling fully prepared for the fast-changing developments of each day, Ready is oriented from the viewer perspective and features themes for Morning Ready, Weather Ready and Always Ready.

All versions of the song packages include various lengths from :60s to IDs, along with full sing, donut, tag and instrumental mixes, plus an instrumental Severe Weather theme.

Stations can also collaborate with Stephen Arnold Music on custom lyrics for their market.

“The diverse messaging of Ready creates a comprehensive connection between stations and their audiences, anytime and anywhere,” said Chad Cook, SAM’s VP of creative.

Click here for more information and to see more examples.

Stephen Arnold Gives Away Another Guitar, His 51st

Another guitar was given away by Stephen Arnold Music as part of SAM’s launch of its latest music/video image campaign, I’m Weather Ready.

In keeping with the weather theme, this one is waterproof.

Guitar giveaways have been a constant feature of Stephen Arnold’s marketing through the years.

“Guitars have always been part of the SAM brand,” said Stephen Arnold. “It’s just a fun way to share the love and to promote the company at the same time.”

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‘Everywhere I Go’ Sings Local TV News’ Portability

da527__smartphone_tips_wilderness_planning1These days, there’s no such thing as being alone in the middle of nowhere — isolated, cut off, uniformed.

Everywhere you go, thanks to the device in your hand, you’re connected to everything that is going on, starting in your neighborhood and around the world.

untitledThat’s the premise behind a new music and image campaign from Stephen Arnold Music (SAM) called appropriately, Everywhere I Go, launched for TV stations to use to highlight their presence online, on mobile and on social media.

“A station’s digital offerings have rapidly become a key component of its brand,” said Chad Cook, SAM’s VP of creative.

Read On

WJLA Wakes Up D.C. With Catchy Jingle

TV stations have been using music to promote their station and their news for years. One of the early music image campaigns was the “Hello” campaign written by Frank Gari. Here’s a version from 1977 in Milwaukee.

wumd_600x180_eblast_v1The music image campaign is still relevant today, with music production companies offering a variety of songs in different genres and styles to suit any market. In some cases, these songs come complete with generic footage that can be used in conjunction with whatever custom shots the station includes of their market, their talent, and their people.

The key to making these campaigns work is keeping them fresh over a period of time.

Abc7_legalCMYK1Sinclair’s ABC affiliate WJLA Washington launched a music image campaign from Stephen Arnold Music (SAM) called, Waking Up My Day, in March.

The campaign, according to Chad Cook, SAM’s VP of creative services, has been syndicated in more than 100 TV markets.

Its versions of Waking Up My Day launched this March.

In July, Stan Melton, WJLA’s creative services director, commissioned the folks at SAM to customize a version to promote the station’s morning traffic and weather reports.

Melton says the station’s 6-7 a.m. news is up 100% in shares among adults 25-54 year-to-year.

Stephen Arnold Music Nabs 6 PromaxBDA Award Nominations

untitledStephen Arnold Music has been nominated as a finalist in six categories in the PromaxBDA Local Awards competition. The winners will be announced at the PromaxBDA Station Summit in Las Vegas in June.

“We’re appreciative to receive six nominations in 2016, which demonstrates Stephen Arnold Music’s dedication to originality in music and sonic branding,” said Stephen Arnold, SAM’s president.

WGNO New Orleans: General Branding/Image Campaign
God Bless Louisiana

KTXA Dallas: Program Promotional Campaign
Courts, Cash, Comedy

Stephen Arnold Music: Music Theme With or Without Vocals
Waking Up My Day

Stephen Arnold Music: Use of Original Music in a Promo
Waking Up My Day

WBDT Dayton,Ohio: Unscripted/Non-Fiction/Reality Program Spot
The Valley Season 2 Show Open

Stephen Arnold Music, Off Air Design
Click here to see entry.