According to IAB’s annual Internet Advertising Revenue Report, retail media, connected TV and audio advertising experienced double-digit growth with the creator economy helping to spark a social media rebound.
Tyler Perry is extending his partnership with Paramount. The prolific creator has signed a big new agreement with the company’s BET Media. Under the pact, he will deliver hundreds of new episodes to BET and BET+ spanning existing and new series.
Thanks to decades of deregulation and a gush of speculative cash that first hit the industry in the late Aughts, while prestige TV was climbing the rungs of the culture, massive entertainment and media corporations had been swallowing what few smaller companies remained, and financial firms had been infiltrating the business, moving to reduce risk and maximize efficiency at all costs, exhausting writers in evermore unstable conditions. Now, film and television writers face an existential threat. (Kirby Lee/AP)
BRAND CONNECTIONS
The network has handed out a formal series order to The Gates. The network on Monday announced that the series, following the lives of a wealthy Black family in a posh, gated community, will debut in January 2025. The specific time period, launch date and other details will be revealed later. The official series pickup comes a month after CBS announced it was teaming with the NAACP to develop The Gates.
Meta Platforms' Oversight Board is reviewing the company's handling of two sexually explicit AI-generated images of female celebrities that circulated on its Facebook and Instagram services, the board said on Tuesday. The board, which is funded by the social media giant but operates independently from it, will use the two examples to assess the overall effectiveness of Meta's policies and enforcement practices around pornographic fakes created using artificial intelligence, it said in a blog post.
Exclusives
YouTube made an update Monday in relation to third-party ad-blocking apps, which may make it more difficult for users to watch YouTube videos without paying for the company’s ad-free tier. Specifically, viewers using these third-party apps to access YouTube may begin experiencing “buffering issues” or be met with an error message stating that “the following content is not available on this app.”
Katherine Maher, who took over the public network last month, posted years ago on Twitter that “Donald Trump is a racist.” (Armando Franca/AP)
TVN’S MEDIA JOBS
New Jobs Posted To TVNewsCheck
New jobs posted to TVNewsCheck’s Media Job Center include an opening for an account executive – trainee/new business development and existing jobs include 13 openings in news, sales, digital and engineering.
Streaming sales leaders from Gray Television, E.W. Scripps, Hearst Television and Ticker will share the latest developments in technology and strategy for OTT and FAST channels. Learn more about this critically important revenue source for broadcasters in a TVNewsCheck Working Lunch Webinar on May 16. Register here.
SPONSORED BY MEGAPHONE
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