Tag Archives: TV ratings

WHEC Wins 11 P.M. News With New Anchor Team

Imagine going into one of the TV ratings periods with an unknown news anchor team on the desk.

How unknown? Your new chief meteorologist’s first day on air is the first day of the sweep.

Even your creative services director is new, just a few months on the job.

Yet despite those obstacles, WHEC, Hubbard Broadcasting’s NBC affiliate in Rochester, N.Y., was the No. 1 newscast at 11 p.m. in adults 25-54 in the November 2017 sweeps.

Read On

Stephen Arnold Music Launches New AM Campaign

Stephen Arnold Music hopes to help TV stations across the country grow viewership for their morning news programs with a new music/image campaign.

Morning Ready, a market-exclusive campaign, features two upbeat morning anthems to get viewers going in the early hours.

There are male and female vocal versions, with custom lyrics available upon request.

Morning Ready has the style and feel of popular hit music. The lyrics have broad appeal, and together with the rhythmic guitars and inspirational groove, create a positive vibe ideal for matching up with local images and personalities.

Morning Ready is the latest in this series of cost-effective marketing toolkits for stations to maximize their morning news marketing.

Previous morning image campaigns from Stephen Arnold Music used in more than 100 markets include All About Early, Waking Up My Day and Everywhere I Go.

“Audiences look to their local TV stations for critical information in the morning,” says Chad Cook, Stephen Arnold Music’s creative director.

“Morning Ready is a quick turnaround, turnkey bundle that creates an even deeper connection with a station’s morning news team.”

Every Employee Helping Puts KGTV First On Facebook

Social Scorecard this week examines how complete station buy-in from all employees fuels KGTV’s performance to lead the San Diego market on Facebook.

KGTV, the Scripps ABC affiliate, is first in social media actions in the market over the last six months according to data from audience insight firm Shareablee.

KGTV has almost 4 million actions on social, 27% of the total engagement generated by the DMA (No. 29), with more than 14.7 million social actions. KGTV also lead in actions per post with 266.

NBC O&O KNSD led on both Twitter and Instagram with more than 142,000 and 358,000 actions, respectively.

Read On

Charleston’s WCSC Ahead By A Million On Facebook

In this week’s edition of Social Scorecard, find out what WCSC is doing on Facebook that gives the station such a huge lead in the market.

WCSC, Raycom’s CBS affiliate in Charleston, S.C., leads by more than a million social media actions over its next nearest competitor during the last six months according to data from audience insight firm Shareablee.

WCSC has almost 1.8 million actions on social, 27% of the total engagement generated by the DMA (No. 92), with more than 6.5 million social actions.

Read On

L.A. Wildfires Drive Local News Viewership

More than a million residents in the Los Angeles area tuned into local TV newscasts last week than did in the previous week as wildfires raged across Southern California, according to Nielsen data.

Viewership of local evening newscasts soared across all seven news-producing television stations in Los Angeles compared to last month’s rating sweeps period.

Read On

How Stations Use News Topicals On Facebook

This is the final part of our five-part series, Building Viewership with News Topicals. Read Part 4 here.

Across the country, millions of people watch the entertainment programming TV stations provide during the day and at night. So it makes sense for stations to promote their newscasts topically within all that programming in the hopes viewers will stay and watch the next newscast.

For years, this was the only means stations had to recruit news viewers with the news of the day, unless stations bought time on other media, like radio, print or cable.

Then came Facebook.

Facebook provides stations with another — and much more mobile — screen to reach potential news viewers.

Read On

WBZ’s 11 P.M. News Top-Rated In Boston

WBZ, the CBS O&O in Boston, was No. 1 at 11 p.m. in both Households and adults 25-54 in the November sweeps.

Read On

What It Takes To Create Quality News Topicals

This is Part 2 of a five-part series, Building Viewership with News Topicals. Read Part 1 here.


Being a news topical writer/producer is one of the toughest jobs in local TV news marketing.

And to do that job well, the experts say, you need to have a passion for journalism, a thorough knowledge of what news is covering in the newscast, the ability to recognize what stories will resonate with viewers, and the confidence to promote those stories even if they’re not the news department’s top stories.

Read On

Building Viewership With News Topicals, Part 1

Tonight at 11, there’s a big change in the weather forecast.

That’s one of the better 4-second news topicals you can write.

Granted, not one you can use every night, only when conditions warrant, yet weather is the main reason people watch local news, and a ‘change’ in the forecast creates a thirst for news.

News topicals, those ubiquitous promos embedded in programming enticing viewers to watch the next newscast, have been a staple of local TV news since forever.

Effective topical news promotion can lead to sampling, and during sweeps, possibly into ratings.

Read On

WVUE Wins Late News Ratings In November

In the November sweeps period, WVUE, Raycom’s Fox affiliate in New Orleans, was first at 9 p.m. (6.4 HH rating Monday-Friday), and at 10 p.m. (7.9 HH rating Monday-Friday), in household ratings, having the most late news viewers of any television station in the DMA, according to a statement from the station.

Blaine Strawn

Blaine Strawn, WVUE’s marketing director, explained in an email why he thinks the station’s performing well.

WVUE sticks to doing what they do best and it pays off once again. The success is centered around a two-tiered approach.

No tricks, no sleight of hand, no typical consultant driven ratings grabbing gimmicks. It may seem too simple to believe, but the results speak for themselves. Great content marketed effectively creates viewers.

First off, the news department produces compelling and meaningful special reports every week night of the book for both the 9 and 10 p.m. newscasts. At the heart of all of this content is true journalism.

Enterprise stories, reporters and producers doing the research and finding those special stories that impact our viewers everyday lives.

Standing at the top, FOX 8’s Chief Investigative reporter, Lee Zurik, who continues to find corruption any many areas of state and local governments.

In November, Zurik brought the findings of a seven-month investigation into the Louisiana State Police to light. The story outlines alleged abuse of State Police detail program that made one trooper the highest paid police official in the state, at all levels of government.

FOX 8 WVUE New Orleans News, Weather, Sports, Social

The investigation was so impactful, the State Police scrambled to change their policy after Zurik’s interview with the department’s superintendent and before the story aired.

The marketing department uses two avenues to bang the drum, our on-air signal and social media.

To get the attention of viewers who are not watching on a daily basis, we strategically place Facebook ads and paid social media videos to target those users in key demos.

NOTE: Let’s review. Consistency, compelling content, true journalism, policy-changing investigations, effective marketing and media management win news ratings.

SHOCKING: One Louisiana officer makes more than the vice president of the United States. But, how? Is it legal? Are other officers doing the same thing? >> Bit.ly/Fx8nov17You'll be shocked to see what Lee Zurik FOX 8 finds in his 7-month investigation. TONIGHT at 10pm.

Posted by WVUE FOX 8 News on Wednesday, November 8, 2017

SHOCKING: Lee Zurik FOX 8 INVESTIGATES:How are some police officers doubling their salary using a loophole at the expense of taxpayers? What our surveillance found is shocking >> Bit.ly/Fx8nov17TONIGHT at 10pm.

Posted by WVUE FOX 8 News on Thursday, November 9, 2017