Tag Archives: Tribune

WGN Collects 5 Million Airline Miles For Sick Kids

Five million miles. That’s enough miles to fly around the planet 200 times. Or more importantly, fly more than 400 families of five  round-trip from Chicago to Orlando. Fla.

My math may not be exact, but it all adds up to supporting the wishes of critically ill children and their families for Make-A-Wish Illinois.

A week ago, Tribune’s independent WGN Chicago teamed up with Make-A-Wish Illinois, and spent an entire broadcast day devoted to collecting airline miles that can used by critically ill children and their families to have their wishes granted.

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Picture Yourself In KC As Promo Producer

It’s not hard to picture yourself working in these digs.

This is the new office space for creative services at WDAF, Tribune’s Fox affiliate in Kansas City. Go ahead, pick out where you’d like to sit.

WDAF tore down the walls in creative services and made a really hip, cozy work space for its staff. Read all about it and see some of its latest work in a Market Share article from last week here.

But if you can see yourself working there as a promo producer, you’ll need to bring your A game.

Here are some key traits Danielle Ray, WDAF’s CSD, needs from the right candidate:

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WDAF Tears Down The Walls In Creative Services

After looking at these pictures of the new creative services work place just finished at Tribune’s Fox affil WDAF Kansas City, I not only want to work there, I want to live there.

Danielle Ray is the station’s relatively new creative services director. She started on the second day of January. But the project to reimagine and redesign the work space for her creative services team began before she even set foot in the place.

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WTIC To Air News Stories About Hope

TV viewers often complain that local news is always about the bad: crime, fires and car accidents.

Not enough positive news, they say. Stories that showcase hope, courage in the face of adversity, are rare on many stations.

Especially when it comes to children.

WTIC, the Tribune-owend Fox affiliate in Hartford, Conn., is partnering with the Make-A-Wish Connecticut to change that.

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WPIX Morning News Broadcasts From 18 Neighborhoods

Local TV newscasts are broadcast from a studio. News anchors sit under great lighting, the sound is clean, there’s crisp switching between segments, terrific camera shots and green screen technology for weather.

There is a large production staff you never see using highly sophisticated equipment to make the show’s production look polished.

So taking a local TV newscast away from the studio to broadcast it live from a neighborhood is a huge undertaking.

To do that for one day over 18 weeks is a major commitment. It’s risky, challenging and expensive. But it’s also inventive, fun, unpredictable and very viewer-friendly.

WPIX, Tribune’s CW affiliate in New York City, is taking its morning news on the road this summer, broadcasting live from 18 different ZIP codes in New York, New Jersey and Connecticut every Friday.

Nissan is sponsoring the initiative, Zip Trips, and there are other addition sponsors for special segments integrated into the show.

Zip Trips first stop was Joyce Kilmer Park in the Bronx, right next to Yankee Stadium.

WXIN Ahead On Indianapolis’ Facebook Actions

When it comes to Facebook, TV stations are finding inventive, new ways to generate high engagement.

Social Scorecard this week reveals how WXIN, Tribune’s Fox affiliate in Indianapolis, uses search tools to find local stories. But that’s only part of its strategy. Facebook Live and inventive use of resources also contribute to its high engagement.

WXIN leads in social media actions in the market over the last six months, according to data from audience insight firm Shareablee.

WXIN has more than 5.8 million actions on social, 34% of the total engagement generated by the DMA (No. 28), with more than 17.1 million social actions.

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Tribune Stations Win 19 Regional Murrow Awards

Eight of Tribune’s television stations earned a total of 19 Regional Edward R. Murrow Awards from the Radio Television Digital News Association.

“The journalists at every Tribune station are dedicated to telling important and compelling stories,” said Bart Feder, Tribune’s SVP of News.

“We’re proud of the stations and individuals honored with a Murrow this year, knowing they represent the excellence that we all strive for every day on behalf of the communities we serve.“

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WXIN Food Drive Provides 300,000 Meals

WXIN, Tribune’s Fox affiliate in Indianapolis, held a 13-hour telethon that raised more than $102,000, enough to provide over 300,000 meals for hungry Hoosiers.

This marks the fifth year that WXIN has made a measurable difference with its Pack The Pantries program.

WXIN produces stories every month in conjunction with the City of Indianapolis and its two local food banks, Midwest and Gleaners, to shine a light on the need to help feed neighbors.

The Pack the Pantries telethon is one of two annual drives to replenish food bank shelves and provide assistance to those in need.

“This is the kind of day that brings out the very best in our viewers to feed the neediest in our community,” said Kerri Cavanaugh, WXIN’;s news director.

“It doesn’t get better than that.”

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WGHP Raises Over $70K For Tornado Victims

An EF-2 tornado destroyed homes in Greensboro, N.C., last week with wind speeds of 135 mph.

One person died when a tree landed on top of a vehicle. Much of the damage, including downed trees and toppled homes, occurred on the eastern side of the Guilford County city, roughly 80 miles west of Raleigh.

WGHP, Tribune’s Fox affiliate in close-by High Point, partnered with the Salvation Armies of Greensboro, Winston-Salem, High Point and Burlington for an in-studio telethon last week that netted more than $70,000 to aid the recovery effort.

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WGN Brands Tuesday’s Cubs/White Sox Games

WGN, Tribune’s Chicago independent, is introducing Tuesday Night Baseball, as a way to brand the 22 Cubs and White Sox games the station airs this season.

Tom Vodick

Here’s Tom Vodick, WGN’s co-creative director explaining the concept.

“It all started with our programming manager looking at the possibility of scheduling several Tuesday night games during the season, which led to a final broadcast schedule worked out with the Cubs and White Sox of almost 22 straight weeks of Tuesday night baseball on WGN.

Ryan Johnson

“This being a unique hook for one of our baseball seasons, we in Creative Services then set out to sell it, and try to give it a little different vibe than our other baseball game promotion.

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