Tag Archives: Tribune

WITI Tops Milwaukee By 2 Million On Facebook

Social Scorecard this week reveals how WITI Milwaukee leads its next nearest competitor on Facebook by more than 2 million social media actions.

WITI, Tribune’s Fox affiliate, is ahead in social media actions in the market over the last six months according to data from audience insight firm Shareablee.

WITI has more than 4.4 million actions on social, 37% of the total engagement generated by the DMA (No. 35), with more than 12 million social actions.

WTMJ, the market’s NBC affiliate owned by Scripps, led the market in actions per post with 129.

WXSS-FM, a top 40 contemporary hits station owned by Entercom, led on Instagram during the same period with almost 80,000 actions.

Cary Docter

One reason WITI leads the market on Facebook by 2 million is a football team whose home is 120 miles outside the market, the Green Bay Packers.

“The Packers are big,” says Cary Docter, WITI’s digital content executive producer. “Anything Packers related gets a lot of engagement.”

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WPIX Housing Exposé Gets Governor To Act

Monica Morales and Governor Andrew Cuomo


Conditions are so bad for some people living in New York City that the state’s governor, Andrew Cuomo, had to see them for himself.

It’s estimated that a half million people live in places in New York City that are uninhabitable, the majority of them are children.

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News Franchises Put WTVR First On Facebook

Social Scorecard this week discovers how a handful of news franchises is used to generate engagement that has put WTVR on top on Facebook in Richmond, Virginia.

WTVR, Tribune’s CBS affiliate in Richmond, Va., is ahead in social media actions in the market over the last six months according to data from audience insight firm Shareablee.

WTVR has more than 2.6 million actions on social, 37% of the total engagement generated by the DMA (No. 55), with more than 7.1 million social actions.

WPER-FM, broadcasting a Christian format and owned by Baker Family Stations, led the market on actions per post with 201.

WRIC, the market’s ABC affiliate owned by Nexstar, led on Twitter during the same period with almost 65,000 actions.

WWBT, the market’s NBC station owned by Raycom led on Instagram with more than 61,000 actions.

Scott Wise

Scott Wise, WTVR’s director of interactive media, says the station’s success on Facebook, and on the television side, is due to a newsroom full of storytellers.

“Sometimes they are investigative stories, sometimes they are hard news, crime stories and sometimes the more heartwarming stories.”

Wise says the station has developed these into news franchises that have been successful on all the station’s platforms — on-air, social and the website.

“Sometimes we put a little teaser on Facebook, then encourage people to watch the full story on the news,” says Wise.

WTVR’s main station brand is Working for You, so Wise says reporters and producers get a little more time to solve people’s problems with local government, with businesses, or with other people.

Heros Among Us, features people making a difference in the community, “positive heartwarming really emotional kind of stories,” says Wise.

Wise says the station has a crime reporter who has deep sources with local law enforcement able to “break stories hours, sometimes days before other folks in the market.”

“We created a franchise around him called Crime Insider. So with that kind of content, we are able to distinguish ourselves on TV, on air, online and on social media and it’s really resonated with folks here in town.”

PLEASE SHARE: Investigators have identified persons of interest in the disappearance of a Middlesex County mother from her front yard, according to Crime Insider sources.

Posted by WTVR CBS 6 News on Tuesday, February 27, 2018

In addition to the franchises mentioned — Problem Solvers, Heros Among Us and Crime Insider —Wise says WTVR has a couple more that help the station generate engagement on Facebook.

I Have a Story finds everyday people who you think you know, “but when you really learn that person’s story, there’s a lot more to the story,” Wise says.

Building Better Minds is another feature that focuses on someone in the schools — a teacher, student or staff member — that “we are dedicated to doing regularly which has helped us build an audience,” says Wise.

Facebook Live is also a staple to the station’s success on Facebook. Recent stories about a woman found murdered, police shootings, and severe weather were streamed live on Facebook.

And a Facebook Live segment called Lunch Break is gaining traction.

“As restaurants announce their openings, we try to get in a couple of days before the opening, interview the chef, interview the owner, take the tour to give people an idea of what’s happening in the community,” says Wise.

And the station also will use Facebook as a tool to drive users to view the station’s newscasts, although “Facebook themselves have told us that really isn’t what they recommend just because people see Facebook differently and the timing of when they see the posts might not jive with your newscast.”

Wise says the station takes the long view when it comes to its Facebook strategy.

“If we are consistently engaging people on social media, the hope and the odds are that those people will, when it’s time to make a decision as to who to turn on that morning or that evening, that they will choose the people with whom they are engaging with on social media. And our ratings have been doing well, we have been on the increase for the last four or five years.”

KSWB Debuts New Set And Redesigned Studio

KSWB, Tribune’s San Diego’s Fox affiliate, unveiled a new set Tuesday during its 1 p.m. newscast.

The new set uses 360 degrees of studio space instead of the traditional 180, and was designed by Tim Saunders of Broadcast Design International.

The circular news desk design is the first and only of its kind in the San Diego market, and seats up to six people for more interactive conversations between anchors and guests.

The brick facade along the studio walls is a subtle nod to San Diego’s rich history and heritage, reminiscent of the Gaslamp Quarter.

A custom surfboard by local surf legend Bird Huffman of Bird’s Surf Shed, and an original print by renowned San Diego photographer Aaron Chang, add local elements that visually align KSWB’s So San Diego brand.

“It’s a constant goal of ours to create innovative ways to deliver content on broadcast and digital platforms,” said Rich Goldner, KSWB’s news director.

“This new 360-degree set creates a dynamic environment that will bring the viewer along for the ride during the broadcast.”

From Marketing To Sales, Rob Thomas Starts At KFSM

Rob Thomas

Rob Thomas starts a new job on Monday.

Thomas has spent all of his career in local TV as a marketing executive, leading marketing teams at stations in Little Rock, Ark., and Louisville, Ky.

But Monday, he starts as an account executive in sales at KFSM-KXNW, Tribune’s CBS and MyNetworkTV affiliates, respectively, in Fayetteville, Ark.

“This will be an opportunity to learn a side of the business that I’ve worked around but never in,” says Thomas.

I’ve known Rob Thomas since my days as VP of Marketing for Nexstar when he headed marketing at KARK in Little Rock.

And I’ve written about his accomplishments over the years, including the time his station’s household shares for the morning news went from an 18 to a 31 thanks to an 18-spot marketing campaign by Thomas and his staff.

But Monday, Thomas begins a new chapter in his career. One that comes with a major benefit.

“There’s no doubt I have much to learn,” says Thomas. “But I’m excited about the new challenges and the ability to live in the same area as our son.”

Thomas says he’s looking forward to challenging himself, and is thankful that local TV is still an awfully small business. It seems an AE at his last station in Louisville, WAVE, knew the sales manager who hired him in Fayetteville and was kind enough to go to bat for him.

If you know Thomas, that shouldn’t surprise you at all.

WGN Collects 37,000 Toys For Charity

The WGN Morning News Drive-Thru Toy Drive celebrated its 15th year, the first year benefiting SocialWorks Chicago, a youth empowerment charity.

WGN is Tribune’s Chicago independent.

This five-hour event featured Santa, holiday fun and an appearance by Chance the Rapper. Viewers and companies drove through to drop off a record 37,000 toys for needy kids.

All toys will be donated to Chance The Rapper’s nonprofit SocialWorks, a 501c3 charity, and will be dispersed to Chicagoland children and families in need.

SocialWorks aims to empower youth through the arts, education, and civic engagement while fostering leadership, accessibility, and positivity within the youth throughout Chicago.

As you can see below, Chance the Rapper is also pretty good at weather forecasting.

Chance the Rapper tries his hand as a WGN weatherman

HE'S HIRED! Chance The Rapper tries his hand as a WGN weatherman — and he's preeeeetty good.

Posted by WGN Morning News on Friday, December 8, 2017

WITI Wins Alfred I. duPont-Columbia Award

WITI, Tribune’s Fox affiliate in Milwaukee, was named a 2018 Alfred I. duPont-Columbia Award winner for its investigative piece Men on the Margin.

Men on the Margin challenged public opinion about laws put in place to protect children from convicted child sex offenders, laws which may actually put children at even greater risk.

“Our mission is to bring the Milwaukee market news, stories and information that makes a difference every day,” said Chuck Steinmetz, WITI’s general manager, “and Men on the Margin is another outstanding example of that.”

The duPont-Columbia Awards uphold the highest standards in journalism by honoring winners annually, informing the public about those journalists’ contributions and supporting journalism education and innovation, thereby cultivating a collective spirit for the profession.

Every year about a dozen news stories and films are honored by the duPont­-Columbia University Awards for the strength of their reporting, storytelling and impact in the public interest. The winning pieces are selected by the duPont jury from hundreds of entries vetted by a board of screeners. The awards are presented at Columbia University’s Low Library in a ceremony hosted by some of the country’s leading broadcast journalists.

Click here to see all the 2018 winners.

Check Out WGN’s 11 Emmy Award Winning Examples

WGN, Chicago’s independent station owned by Tribune, earned 11 Chicago/Midwest Emmy Awards last week.

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Danielle Ray Takes Over Marketing At WDAF

Danielle Ray

WDAF, Tribune’s Fox affiliate owned in Kansas City, named Danielle Ray to be the station’s new creative services director.

Ray starts the first week in January. Ray will continue to be the CSD for KARK, Nexstar’s NBC affiliate in Little Rock, Ark., through the holidays.

“Danielle is an innovative creative ambassador,” said Tracy Brogden Miller, WDAF’s general manager, “bringing both big picture marketing and digital experience to Kansas City. We are delighted to have her as part of our Fox 4 family.”

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KSL Ahead In Salt Lake City’s Social Media

Salt Lake City, Utah

In this week’s Social Scorecard, KSL-TV reveals how its winning Facebook strategy comes down to two essential content elements.

KSL, Salt Lake City’s NBC affiliate owned by Bonneville International, the for-profit broadcasting arm of The Church of Jesus Christ of Latter-day Saints, holds a slight lead in social media actions in the market over the last six months according to data from audience insight firm Shareablee.

KSL has more than 3.2 million actions on social, 29% of the total engagement generated by the DMA (No. 30), with more than 11.3 million social actions. KSL also led the market in actions per post with 288.

KSL was also the top performer on Instagram during the period with more than 202,000 actions.

KSTU, Tribune’s Fox affiliate, led the market on Twitter, with more than 155,000 actions.

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