An aggressive use of Facebook Live, hyper-local content generated by Facebook users, and a mission of mercy by Taylor Swift.
WDAF leads all media outlets in the market in social media actions over the last six months according to data from audience insight firm Shareablee.
WDAF has almost 3.5 million actions on social, 25% of the total engagement generated by the DMA (No. 33), with more than 14.1 million social actions.
KRBZ-FM, (96.5 The Buzz), an alternative rock station owned by Entercom Communications, leads on Instagram with more than 100,000 actions.