Local TV newscasts are broadcast from a studio. News anchors sit under great lighting, the sound is clean, there’s crisp switching between segments, terrific camera shots and green screen technology for weather.
There is a large production staff you never see using highly sophisticated equipment to make the show’s production look polished.
So taking a local TV newscast away from the studio to broadcast it live from a neighborhood is a huge undertaking.
To do that for one day over 18 weeks is a major commitment. It’s risky, challenging and expensive. But it’s also inventive, fun, unpredictable and very viewer-friendly.
WPIX, Tribune’s CW affiliate in New York City, is taking its morning news on the road this summer, broadcasting live from 18 different ZIP codes in New York, New Jersey and Connecticut every Friday.
Nissan is sponsoring the initiative, Zip Trips, and there are other addition sponsors for special segments integrated into the show.
Zip Trips first stop was Joyce Kilmer Park in the Bronx, right next to Yankee Stadium.