Tag Archives: Tribune

From Marketing To Sales, Rob Thomas Starts At KFSM

Rob Thomas

Rob Thomas starts a new job on Monday.

Thomas has spent all of his career in local TV as a marketing executive, leading marketing teams at stations in Little Rock, Ark., and Louisville, Ky.

But Monday, he starts as an account executive in sales at KFSM-KXNW, Tribune’s CBS and MyNetworkTV affiliates, respectively, in Fayetteville, Ark.

“This will be an opportunity to learn a side of the business that I’ve worked around but never in,” says Thomas.

I’ve known Rob Thomas since my days as VP of Marketing for Nexstar when he headed marketing at KARK in Little Rock.

And I’ve written about his accomplishments over the years, including the time his station’s household shares for the morning news went from an 18 to a 31 thanks to an 18-spot marketing campaign by Thomas and his staff.

But Monday, Thomas begins a new chapter in his career. One that comes with a major benefit.

“There’s no doubt I have much to learn,” says Thomas. “But I’m excited about the new challenges and the ability to live in the same area as our son.”

Thomas says he’s looking forward to challenging himself, and is thankful that local TV is still an awfully small business. It seems an AE at his last station in Louisville, WAVE, knew the sales manager who hired him in Fayetteville and was kind enough to go to bat for him.

If you know Thomas, that shouldn’t surprise you at all.

WGN Collects 37,000 Toys For Charity


The WGN Morning News Drive-Thru Toy Drive celebrated its 15th year, the first year benefiting SocialWorks Chicago, a youth empowerment charity.

WGN is Tribune’s Chicago independent.

This five-hour event featured Santa, holiday fun and an appearance by Chance the Rapper. Viewers and companies drove through to drop off a record 37,000 toys for needy kids.

All toys will be donated to Chance The Rapper’s nonprofit SocialWorks, a 501c3 charity, and will be dispersed to Chicagoland children and families in need.

SocialWorks aims to empower youth through the arts, education, and civic engagement while fostering leadership, accessibility, and positivity within the youth throughout Chicago.

As you can see below, Chance the Rapper is also pretty good at weather forecasting.

Chance the Rapper tries his hand as a WGN weatherman

HE'S HIRED! Chance The Rapper tries his hand as a WGN weatherman — and he's preeeeetty good.

Posted by WGN Morning News on Friday, December 8, 2017

WITI Wins Alfred I. duPont-Columbia Award

WITI, Tribune’s Fox affiliate in Milwaukee, was named a 2018 Alfred I. duPont-Columbia Award winner for its investigative piece Men on the Margin.

Men on the Margin challenged public opinion about laws put in place to protect children from convicted child sex offenders, laws which may actually put children at even greater risk.

“Our mission is to bring the Milwaukee market news, stories and information that makes a difference every day,” said Chuck Steinmetz, WITI’s general manager, “and Men on the Margin is another outstanding example of that.”

The duPont-Columbia Awards uphold the highest standards in journalism by honoring winners annually, informing the public about those journalists’ contributions and supporting journalism education and innovation, thereby cultivating a collective spirit for the profession.

Every year about a dozen news stories and films are honored by the duPont­-Columbia University Awards for the strength of their reporting, storytelling and impact in the public interest. The winning pieces are selected by the duPont jury from hundreds of entries vetted by a board of screeners. The awards are presented at Columbia University’s Low Library in a ceremony hosted by some of the country’s leading broadcast journalists.

Click here to see all the 2018 winners.

Check Out WGN’s 11 Emmy Award Winning Examples

WGN, Chicago’s independent station owned by Tribune, earned 11 Chicago/Midwest Emmy Awards last week.

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Danielle Ray Takes Over Marketing At WDAF

Danielle Ray

WDAF, Tribune’s Fox affiliate owned in Kansas City, named Danielle Ray to be the station’s new creative services director.

Ray starts the first week in January. Ray will continue to be the CSD for KARK, Nexstar’s NBC affiliate in Little Rock, Ark., through the holidays.

“Danielle is an innovative creative ambassador,” said Tracy Brogden Miller, WDAF’s general manager, “bringing both big picture marketing and digital experience to Kansas City. We are delighted to have her as part of our Fox 4 family.”

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KSL Ahead In Salt Lake City’s Social Media

Salt Lake City, Utah

In this week’s Social Scorecard, KSL-TV reveals how its winning Facebook strategy comes down to two essential content elements.

KSL, Salt Lake City’s NBC affiliate owned by Bonneville International, the for-profit broadcasting arm of The Church of Jesus Christ of Latter-day Saints, holds a slight lead in social media actions in the market over the last six months according to data from audience insight firm Shareablee.

KSL has more than 3.2 million actions on social, 29% of the total engagement generated by the DMA (No. 30), with more than 11.3 million social actions. KSL also led the market in actions per post with 288.

KSL was also the top performer on Instagram during the period with more than 202,000 actions.

KSTU, Tribune’s Fox affiliate, led the market on Twitter, with more than 155,000 actions.

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Viewers Drive-Thru WGN’s Studio

The WGN Morning News crew is expecting a traffic jam today at its studio location on Bradley Ave. in Chicago. At least their hoping for one because it’s all for a good cause.

This morning from 5 until 10, WGN Morning News is inviting viewers to stop by to donate canned goods and other packaged foods.

It’s the fourth annual WGN Morning News Drive-Thru Food Drive with all donated food going to the Greater Chicago Food Depository.

WGN is an independent station in Chicago owned by Tribune.

The Greater Chicago Food Depository, Chicago’s food bank, is a nonprofit food distribution and training center providing food for hungry people while striving to end hunger in our community.

The Food Depository, founded in 1979, makes a daily impact across Cook County with a network of 700 pantries, soup kitchens, shelters, mobile programs, children’s programs, older adult programs and innovative responses that address the root causes of hunger.

Last year, the Food Depository distributed more than 71 million pounds of shelf-stable food, fresh produce, dairy products and meat, the equivalent of 164,000 meals every day.

WPIX Gives $10,000 To ‘Fuel A School’

WPIX, Tribune’s CW affiliate in New York City, gave $10,000 to a school for supplies and technology, items the school cannot afford and feel would make a difference in the lives of its students.

Thorne Middle School in Port Monmouth, N.J., was named the winner in the WPIX annual Fuel My School initiative.

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WPIX Promo Makes Viewers Feel ‘Beautiful’

WPIX, the CW affiliate in New York owned by Tribune, secured limited rights to the Carole King song, Beautiful, to create a 60-second promo for its morning news.

“We’ve been airing Beautiful both on-air and on line,” says Dave McDonald, WPIX’s promotion manager.

“The idea had been kicking around in my head for a while.”

Dave McDonald

After getting the nod from David Hyman, his VP of creative, and Vas Mountzouros, his CSD, he asked vocalist Emma Kiara if she would take a stab at the song.

“She absolutely crushed it! Needless to say, it sealed the deal.”

Then he sent Mike Lee, WPIX director of photography, and Dimitry Trakovsky from Filmkraft, out to capture shots of people in the city and edited those with the footage of the “WPIX morning talent captured in great behind-the-scenes and out-of-studio settings to create a true vista of what it is to be New York’s Very Own. It aims at the heart in all of us and is pure emotional branding, practically guaranteed to leave the viewer with a smile on their face.”

Here’s a video of Carol King visiting the set of the Broadway musical, Beautiful, the Carole King Musical.

KTVI Holds The Lead In St. Louis Social Scene

Taking advantage of planned events, helicopter views and Facebook Live segments are just some of the reasons KTVI says it’s been able to stop on top of Facebook actions in a tight race among TV stations in St. Louis.

KTVI, the market’s Fox affiliate owned by Tribune, is ahead in the market in a competitive three-way race between TV stations in social media actions over the last six months according to data from audience insight firm Shareablee.

KTVI has almost 5.5 million actions on social, 30% of the market’s almost 18 million actions.

KTVI is way ahead on Instagram with more than 162,000 actions, holds a slight lead on Twitter with almost 93,000 actions and leads on actions per post with 410.

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