Tag Archives: Tribune

WDAF Ahead In Kansas City’s Social Media Actions

How is WDAF, Tribune’s Fox affiliate in Kansas City, able to lead the market with Facebook engagement?

An aggressive use of Facebook Live, hyper-local content generated by Facebook users, and a mission of mercy by Taylor Swift.

WDAF leads all media outlets in the market in social media actions over the last six months according to data from audience insight firm Shareablee.

WDAF has almost 3.5 million actions on social, 25% of the total engagement generated by the DMA (No. 33), with more than 14.1 million social actions.

KRBZ-FM, (96.5 The Buzz), an alternative rock station owned by Entercom Communications, leads on Instagram with more than 100,000 actions.

The Kansas City Star, a daily newspaper owned by McClatchy, leads on Twitter with almost 110,000 actions.

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Marketing Meteorologists, Like The Weather, Different Everywhere

TV station creative services directors and their staffs often must act like an in-house ad agency when it comes to selling the merits of their meteorologists and overall weather coverage.

Competitively, the situation is different in every market as to the strengths of one station’s weather department versus another’s.

So if your competitor has the most experienced meteorologists in town, and has marketed that position successfully, you can’t own it.

So maybe your option is to find another position that you can own, one that is unspoken, subtle and not so serious.

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Heeere’s Johnny! How Antenna TV Markets Classic TV

Watching old episodes of The Tonight Show Starring Johnny Carson from the 1970s and ’80s is like a trip down celebrity lane, while also a bit of culture shock.

Did we really dress like that?

The hair and sideburns, did we really look like that?

And did Johnny just discreetly take a puff of a cigarette and put it in an ash tray off camera while he blew the smoke all over a guest?

All this week, Market Share is looking at how the diginets, subchannels, multicasts or dot-twos, those secondary networks, market their classic TV shows with often wildly inventive, creative and hilarious promos to create awareness and drive viewership.

Private eye capers, cop shows, sitcoms, game shows, talk shows, old films, all being enjoyed by an audience who perhaps watched them way back in the day and some creating a new audience of fans not yet born when they aired originally.

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WGN Morning News ‘Goes On The Road’ Tomorrow

Tomorrow morning at 6, residents in a certain neighborhood of Chicago will wake up to a block party.

It’s the second annual WGN Morning News Block Party Extravaganza in Park Ridge.

WGN is an independent owned by Tribune.

Larry, Robin, Paul, Pat, Ana, Marcus, Sarah, Dean, and guest comedian Jeff Dye will all be right in front of the Park Ridge Public Library.

The fun includes dunk tanks, bounce houses, and great music by Toad the Wet Sprocket.

NOTE: It’s not easy to take a 4-hour live television program from the studio out to a remote location, but I love it when local TV stations take their news programs out to neighborhoods.

WSFL’s Promos Nominated For PromaxBDA Awards

WSFL, Tribune’s CW affiliate in Miami, placed station promos as finalists in five different categories at the upcoming PromaxBDA Awards at Station Summit to be held next week in Las Vegas at The Mirage Resort.

Program Promotion Spot
Superhero Fix

Program Promotional Campaign
Superhero Holiday Promo Campaign

Daypart/Block of Programs Spot
Comedy Combo

On-Air Consumer Tie-in Promo
Serenity of Seinfeld

Program Promotion Spot or Campaign: Entertainment
Dorky Dads

KFOR Wins 7 ‘Bests’ From Oklahoma Broadcasters

When a little girl is found roaming the streets barefoot, an Oklahoma City policewoman answers the call. Before taking the little girl home, the policewoman stops and buys her several pairs of shoes.

That kind gesture 25 years ago had a profound effect on that little girl, now a grown woman, who wanted to find that policewoman and pay it forward.

That story was honored with the Best Feature award for KFOR, Tribune’s NBC affiliate in Oklahoma City, at the recent Oklahoma Association of Broadcasters outstanding achievement awards for 2016.

“You know what, you just made my career,” said the policewoman through tears, when she was surprised by the woman in an arranged meeting to bring the two together after all these years.

These are the kind of stories that will confirm your faith in humanity.

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Picture Yourself In Indy As An Executive Producer

 

From the job description, an executive news producer for a local TV news operation would be akin to being the bench manager for a baseball team. You’re in a league of your own.

You manage the field, the day-to-day, the newscasts, the stories and production.

So you work with editors and newscast producers, supervise the work flow, provide regular feedback and interaction with staff.

WXIN-WTTV is the Fox-CBS duopoly in Indianapolis owned by Tribune, and they need a proven newsroom leader who’s used to deadlines, and has a bold, creative vision for local news.

Indianapolis is the 27th market, not bad.

It’s the state capital, and after Chicago, the second most populous city in the Midwest. It’s a big city, the area has more than a couple million residents.

Median home value in the metro is $137,100. And apartments in the city rent for about $900 a month.

Click here to go the TVNewsCheck’s Media Job Center listing for more information and how to apply.

 

Viewers Love WGN’s Morning News For Being ‘Real’

WGN Morning News from 6 in the morning until 9 was the top-rated choice for Chicago viewers during February among adults 25-54 for the sixth year in a row.

And for the first time, the show was No. 1 in household ratings from 5 to 10 a.m., according to the independent station owned by Tribune.

WGN ran this Facebook-only spot throughout the month of February targeting viewers who live within 50 miles of the city.

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Missing Girls Describe Ordeal In WJW Interview

Elizabeth Smart and Amanda Berry

A 14-year-old girl is snatched from her bed in the middle of the night and is found nine months later.

A 17-year-old girl disappears for 10 years until she escapes when her captor accidentally leaves a door unlocked.

Their stories made national and international news.

Who kidnapped them? What happened during their captivity? And what are their lives like now?

Elizabeth Smart is one of the few people in the world who can understand what Amanda Berry, Gina DeJesus and Michelle Knight went through. When Elizabeth heard Amanda was working for FOX 8, she flew to Cleveland to meet her and sit down with her for a very special interview. Don't miss it Tuesday on FOX 8 News at 6pm.

Posted by Fox 8 News on Monday, February 27, 2017

Elizabeth Smart and Amanda Berry meet for the first time when they sit down to talk to WJW, Tribune’s Fox affiliate in Cleveland, to recount their harrowing stories of survival.

WGHP’s 9-Year-Old ‘Weather Kid’ Goes Big Time, Big City

Charles Warren, also known as Charlie, recently appeared on WGHP’s segment, Van’s Weather Kids. WGHP is Tribune’s Fox affiliate in Greensboro/Winston-Salem/High Point, N.C.

That performance is getting him national attention — a visit to New York City to appear on the national news show, Fox and Friends, this morning.

Not bad for a 9-year-old.

Van’s Weather Kids is a weekly segment during WGHP’s 5 o’clock news when Chief Meteorologist Van Denton gives children a chance to present a portion of the weather forecast.

The segment, a favorite among viewers, was nominated for an Emmy Award by the National Academy of Television Arts and Sciences in 2002.

Less than a week after appearing as one of Van’s Weather kids, Charlie’s mom got a call from Fox & Friends.

Impressed by his on-air performance, show producers offered to fly the mother and son to New York City so Charlie could appear on the national Fox News morning show.

“Me, going to New York City?” the 9-year-old said. “That’s the most popular and biggest city in the whole United States!”

It will be his first time on a plane and his first time visiting the Big Apple.