Tag Archives: Tribune

Viewers Drive-Thru WGN’s Studio

The WGN Morning News crew is expecting a traffic jam today at its studio location on Bradley Ave. in Chicago. At least their hoping for one because it’s all for a good cause.

This morning from 5 until 10, WGN Morning News is inviting viewers to stop by to donate canned goods and other packaged foods.

It’s the fourth annual WGN Morning News Drive-Thru Food Drive with all donated food going to the Greater Chicago Food Depository.

WGN is an independent station in Chicago owned by Tribune.

The Greater Chicago Food Depository, Chicago’s food bank, is a nonprofit food distribution and training center providing food for hungry people while striving to end hunger in our community.

The Food Depository, founded in 1979, makes a daily impact across Cook County with a network of 700 pantries, soup kitchens, shelters, mobile programs, children’s programs, older adult programs and innovative responses that address the root causes of hunger.

Last year, the Food Depository distributed more than 71 million pounds of shelf-stable food, fresh produce, dairy products and meat, the equivalent of 164,000 meals every day.

WPIX Gives $10,000 To ‘Fuel A School’

WPIX, Tribune’s CW affiliate in New York City, gave $10,000 to a school for supplies and technology, items the school cannot afford and feel would make a difference in the lives of its students.

Thorne Middle School in Port Monmouth, N.J., was named the winner in the WPIX annual Fuel My School initiative.

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WPIX Promo Makes Viewers Feel ‘Beautiful’

WPIX, the CW affiliate in New York owned by Tribune, secured limited rights to the Carole King song, Beautiful, to create a 60-second promo for its morning news.

“We’ve been airing Beautiful both on-air and on line,” says Dave McDonald, WPIX’s promotion manager.

“The idea had been kicking around in my head for a while.”

Dave McDonald

After getting the nod from David Hyman, his VP of creative, and Vas Mountzouros, his CSD, he asked vocalist Emma Kiara if she would take a stab at the song.

“She absolutely crushed it! Needless to say, it sealed the deal.”

Then he sent Mike Lee, WPIX director of photography, and Dimitry Trakovsky from Filmkraft, out to capture shots of people in the city and edited those with the footage of the “WPIX morning talent captured in great behind-the-scenes and out-of-studio settings to create a true vista of what it is to be New York’s Very Own. It aims at the heart in all of us and is pure emotional branding, practically guaranteed to leave the viewer with a smile on their face.”

Here’s a video of Carol King visiting the set of the Broadway musical, Beautiful, the Carole King Musical.

KTVI Holds The Lead In St. Louis Social Scene

Taking advantage of planned events, helicopter views and Facebook Live segments are just some of the reasons KTVI says it’s been able to stop on top of Facebook actions in a tight race among TV stations in St. Louis.

KTVI, the market’s Fox affiliate owned by Tribune, is ahead in the market in a competitive three-way race between TV stations in social media actions over the last six months according to data from audience insight firm Shareablee.

KTVI has almost 5.5 million actions on social, 30% of the market’s almost 18 million actions.

KTVI is way ahead on Instagram with more than 162,000 actions, holds a slight lead on Twitter with almost 93,000 actions and leads on actions per post with 410.

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WDAF Ahead In Kansas City’s Social Media Actions

How is WDAF, Tribune’s Fox affiliate in Kansas City, able to lead the market with Facebook engagement?

An aggressive use of Facebook Live, hyper-local content generated by Facebook users, and a mission of mercy by Taylor Swift.

WDAF leads all media outlets in the market in social media actions over the last six months according to data from audience insight firm Shareablee.

WDAF has almost 3.5 million actions on social, 25% of the total engagement generated by the DMA (No. 33), with more than 14.1 million social actions.

KRBZ-FM, (96.5 The Buzz), an alternative rock station owned by Entercom Communications, leads on Instagram with more than 100,000 actions.

The Kansas City Star, a daily newspaper owned by McClatchy, leads on Twitter with almost 110,000 actions.

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Marketing Meteorologists, Like The Weather, Different Everywhere

TV station creative services directors and their staffs often must act like an in-house ad agency when it comes to selling the merits of their meteorologists and overall weather coverage.

Competitively, the situation is different in every market as to the strengths of one station’s weather department versus another’s.

So if your competitor has the most experienced meteorologists in town, and has marketed that position successfully, you can’t own it.

So maybe your option is to find another position that you can own, one that is unspoken, subtle and not so serious.

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Heeere’s Johnny! How Antenna TV Markets Classic TV

Watching old episodes of The Tonight Show Starring Johnny Carson from the 1970s and ’80s is like a trip down celebrity lane, while also a bit of culture shock.

Did we really dress like that?

The hair and sideburns, did we really look like that?

And did Johnny just discreetly take a puff of a cigarette and put it in an ash tray off camera while he blew the smoke all over a guest?

All this week, Market Share is looking at how the diginets, subchannels, multicasts or dot-twos, those secondary networks, market their classic TV shows with often wildly inventive, creative and hilarious promos to create awareness and drive viewership.

Private eye capers, cop shows, sitcoms, game shows, talk shows, old films, all being enjoyed by an audience who perhaps watched them way back in the day and some creating a new audience of fans not yet born when they aired originally.

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WGN Morning News ‘Goes On The Road’ Tomorrow

Tomorrow morning at 6, residents in a certain neighborhood of Chicago will wake up to a block party.

It’s the second annual WGN Morning News Block Party Extravaganza in Park Ridge.

WGN is an independent owned by Tribune.

Larry, Robin, Paul, Pat, Ana, Marcus, Sarah, Dean, and guest comedian Jeff Dye will all be right in front of the Park Ridge Public Library.

The fun includes dunk tanks, bounce houses, and great music by Toad the Wet Sprocket.

NOTE: It’s not easy to take a 4-hour live television program from the studio out to a remote location, but I love it when local TV stations take their news programs out to neighborhoods.

WSFL’s Promos Nominated For PromaxBDA Awards

WSFL, Tribune’s CW affiliate in Miami, placed station promos as finalists in five different categories at the upcoming PromaxBDA Awards at Station Summit to be held next week in Las Vegas at The Mirage Resort.

Program Promotion Spot
Superhero Fix

Program Promotional Campaign
Superhero Holiday Promo Campaign

Daypart/Block of Programs Spot
Comedy Combo

On-Air Consumer Tie-in Promo
Serenity of Seinfeld

Program Promotion Spot or Campaign: Entertainment
Dorky Dads

KFOR Wins 7 ‘Bests’ From Oklahoma Broadcasters

When a little girl is found roaming the streets barefoot, an Oklahoma City policewoman answers the call. Before taking the little girl home, the policewoman stops and buys her several pairs of shoes.

That kind gesture 25 years ago had a profound effect on that little girl, now a grown woman, who wanted to find that policewoman and pay it forward.

That story was honored with the Best Feature award for KFOR, Tribune’s NBC affiliate in Oklahoma City, at the recent Oklahoma Association of Broadcasters outstanding achievement awards for 2016.

“You know what, you just made my career,” said the policewoman through tears, when she was surprised by the woman in an arranged meeting to bring the two together after all these years.

These are the kind of stories that will confirm your faith in humanity.

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