WCAU and WWSI, the NBC and Telemundo stations in Philadelphia owned by NBC, are hosting a live phone bank today for families interested in providing foster care.
The two-and-a-half hour phone bank, starting at 4 this afternoon, will feature recruitment experts from Philadelphia’s Department of Human Services and its 25 provider agencies that will answer the phone lines to provide information in English and Spanish.
“With nearly 6,000 youth in Philadelphia living in foster care at any given time, NBC10 and Telemundo62 are committed to raising awareness about the need for families to provide loving homes for these children,” said Ric Harris, the stations’ general manager
“We are proud to partner with the Philadelphia Department of Human Services and to host a phone bank at our studios to increase the network of resource parents in the city.”
“Our children and youth need dedicated resource parents who can provide loving, stable homes,” said Cynthia F. Figueroa, DHS’ commissioner,
“There is no ‘one size fits all’ resource parent. The children and youth we serve are diverse, and we need resource parents that can provide welcoming homes to all children.”
Telemundo-owned station across the country will host phone banks today with the American Red Cross and its local chapters to raise funds for victims of the recent natural disasters.
The stations’ Todos Unidos (All Together) phone banks will collect funds for victims and communities impacted by Hurricane Harvey, Hurricane Irma, Hurricane Maria and the earthquake that raveged Mexico earlier this week.
The Telemundo stations will also promote American Red Cross relief efforts across all on-air, digital and mobile platforms.
“We are joining with our Red Cross partners once again to help raise even more funds for the families and children that need our support right now,” said Manuel Martinez, Telemundo station group’s president.
“We are proud to stand shoulder-to-shoulder with the communities our stations serve to help them recover and rebuild from these devastating events.”
Almost 5,000 pets in the Philadelphia area now are out of shelters and into homes thanks to the NBC and Telemundo owned stations there, WCAU and WWSI, respectively.
Launched in July and culminating on Clear the Shelters day, Saturday, Aug. 19, the stations’ pet adoption initiative included the participation of nearly 50 animal shelters in the Greater Philadelphia region.
On Saturday, Aug. 19 alone, 1,450 adoptions took place, a 30% increase from 2016.
Nationally, the third annual Clear the Shelters campaign resulted in the adoption of more than 68,000 pets.
Since 2015, the NBC/Telemundo stations’ Clear the Shelters campaign has resulted in more than 141,000 pet adoptions.
“It feels great knowing that through the combined efforts of our partner shelters and rescue groups, volunteers, sponsors, and our viewers, we were able to exceed the number of pet adoptions from last year and helped nearly 5,000 animals find homes this summer,” said Ric Harris, WCAU’s general manager.
NBC and Telemundo-owned stations in Dallas-Fort Worth, Houston and the Rio Grande Valley took home a total of 51 Emmy Awards at the The Lone Star Chapter of the National Academy of Television Arts and Sciences annual gala held on Oct. 15 in Fort Worth.
“I applaud our journalists and our news teams for their unwavering commitment to the communities they serve, and for delivering their local news with utmost integrity,” said Valari Staab, NBCUniversal Owned Television Stations president.
KXTX, Telemundo 39 in Dallas/Ft. Worth won 21 awards, including the coveted News Excellence honor.
KXAS, the Dallas NBC affiliate, received 13 awards, including best Newscast – Morning/Daytime Newscast, an honor that KXTX also received. Both stations also won the Texas Heritage award.
KTMD. Telemundo Houston, left with 13 Lone Star Emmy’s, including an award for having the best Newscast – Evening in the large market category.
KTLM, Telemundo 40 Rio Grande Valley, won four awards, including the Community Service award that recognized the station’s financial literacy community awareness campaign.
The National Association of Broadcasters (NAB) announced at a press conference on Capitol Hill Tuesday that it is teaming up with the Partnership for Drug-Free Kids (Partnership) to launch a multi-faceted campaign to address heroin and prescription drug abuse in America.
At the press conference, NAB highlighted news coverage that local and network radio and TV broadcasters have devoted to bringing awareness to the opioid crisis.
In addition to regular news programming, in the past year broadcasters have produced and aired documentaries, in-depth investigations and town hall forums on the impact of the epidemic on local communities.
CBS TV Network, ABC-owned TV stations and iHeartMedia have also carried more than $15 million in Partnership for Drug-Free Kids anti-opioid PSA messaging in the last year, and broadcasters such as NBC, Fox, Univision, Telemundo and hundreds of other TV and radio stations have devoted enormous resources to this issue, NAB noted.
In collaboration with the Partnership for Drug-Free Kids, a national nonprofit committed to helping families struggling with their children’s substance use, radio and TV stations are renewing their commitment to help educate the public and aid in the fight against opioid abuse and addiction.
NAB announced that broadcasters will:
Air Partnership-produced public service announcements directing viewers and listeners to life-saving resources.
Develop long-form programming and special news reports, as well as hold town hall meetings and provide critical information online;
Develop a printed and online toolkit for broadcast stations across the country on facts and statistics related to the epidemic, and ideas for prevention, programming and community outreach.
Produce and distribute new PSAs in conjunction with NAB’s bi-annual Congressional PSA Campaign.
Here’s an example PSA from the toolkit:
“As first informers in times of crisis, broadcasters understand the power of the public airwaves to educate Americans about dangers affecting their lives,” said Gordon Smith, NAB president.
“We’re proud to join with the Partnership for Drug-Free Kids in finding solutions to opioid addiction, and in making a positive difference for families across America.”
Marcia Lee Taylor
“Today’s opioid crisis requires an ‘all hands on deck’ approach to affect change and reverse this public health epidemic,” said Marcia Lee Taylor, Partnership for Drug-Free Kids president.
“All of us have a role to play, and we and all of the families we serve are so thankful to the National Association of Broadcasters for playing the very important role of using the airwaves to reach homes and communities, driving awareness and directing parents to life-saving resources for their loved ones.”
Full remarks by Gordon Smith and Marcia Lee Taylor are available here. Video of the press conference is available on nab.org.
L-R: Art Brooks, president, Arizona Broadcasters Association; Rebecca Hanson, senior vice president of Strategy and Policy, Sinclair Broadcast Group; Marcia Lee Taylor, president and CEO, Partnership for Drug-Free Kids; Gordon Smith, president and CEO, National Association of Broadcasters; Ginny Morris, chair and CEO, Hubbard Radio Group; Jordan Wertlieb, president, Hearst Television
Representatives of the broadcasting industry who attended the press conference and pledged support for the initiative were: Art Brooks, president, Arizona Broadcasters Association; Rebecca Hanson, senior vice president of strategy and policy, Sinclair Broadcast Group; Ginny Morris, chair and CEO, Hubbard Radio Group; and Jordan Wertlieb, president of Hearst Television.
Also on hand to show support for the campaign were a bipartisan group of U.S. Senators and House members. Speakers included Sens. Chuck Grassley (R-Iowa), Amy Klobuchar (D-Minn.), Patrick Leahy (D-Vt.), Joe Manchin (D-W.Va.), John McCain (R-Ariz.) and Chris Murphy (D-Conn.) and Reps. Judy Chu (D-Calif.), Bob Goodlatte (R-Va.) and Frank Pallone (D-N.J.).
According to the Centers for Disease Control and Prevention, 45% of people who used heroin were also addicted to prescription opioid painkillers. Deaths from opioid abuse increased 248% between 2010 and 2014, with 78 Americans now dying every day from an opioid overdose.
It’s one mean million dollar set of wheels, the first-of-its-kind mobile Doppler weather radar truck, StormRanger10.
Although WCAU, the NBC O&O in Philadelphia, officially announced the deployment of StormRanger10 yesterday, I came across a promo for it on Facebook in early July.
One of the first comments was from the station’s VP of news, Anzio Williams, which not only caught my eye, but kind of says it all about the truck.
I don’t know if it cost a million dollars, but according to a statement from the station, StormRanger10 is a game-changer, able to detect weather in real time that other fixed radars can miss.
And it’s the first in a fleet of StormRangers that the NBC-Owned stations will launch in the Dallas-Fort Worth, Chicago, and Southern California and Bay Area markets by the beginning of the 2016 Olympic Games in Rio on Aug. 5.
All of the mobile radar trucks will serve the NBC and Telemundo-owned stations located throughout the country.
“We are boosting our weather forecasting capabilities by building, from scratch, the first-of-its-kind fleet of mobile weather radars in the country because we know how important weather is to our viewers,” said Valari Staab, NBCUniversal Owned Television Stations president.
“All of our stations will have access to this groundbreaking weather technology so they can deliver even more lifesaving weather information to their communities.”
What does this all mean for viewers?
“StormRanger10 gives us a clearer picture of what’s inside each storm so we can share the most accurate and reliable storm forecasts in real time,” said Glenn “Hurricane” Schwartz, WCAU’s chief meteorologist.
In the Philadelphia area, for example, StormRanger10 will be able to fill in known gaps in the National Weather Service’s coverage like in the Lehigh Valley, and in Berks and Chester Counties.
How does it do that?
For techno-geeks, StormRanger10 features an X-band, dual polarization, Doppler weather radar with a range of 75 miles fixed atop a Dodge Ram truck capable of seeing around terrain previously unreachable by fixed radar.
“We now will provide our viewers with the most comprehensive look at changing weather, in real time, so they can prepare and protect their families,” said Williams.
Richard Stedronsky, a meteorologist and director of strategic business development and partnerships at Enterprise Electronics Corp., a manufacturer of commercial weather radar systems, said. “The radar beam from a fixed radar is too high in the atmosphere to see lower weather phenomena, but that’s where severe weather takes place — in the lowest parts of the atmosphere. With StormRanger, you can take your viewers to the weather and gather information that a traditional fixed radar could be missing.
“Each StormRanger will also be better able to detect snow, light rain, hail, and particles in the atmosphere, as well as tornado debris fields and smoke.”
Images of pets getting spruced up to look their best.
A parrot wearing lipstick. An Irish setter with curlers in her fur. A cat waxing his whiskers.
Why? Because tomorrow, upwards of 20,000 sheltered pets could be leaving their current digs for a new home, and life, with loving families all over the country.
All day tomorrow, it’s time again for The Clear the Shelters initiative, the pet adoption effort by NBC and Telemundo local television stations across the country to find permanent and loving homes for sheltered pets.
Last year, Clear the Shelters, partnered with hundreds of animal shelters all across the country, finding new homes for nearly 20,000 animals.
“We were very happy with that number,” said Valari Staab, NBCUniversal Owned television stations president, who admits that Clear the Shelter is her pet project.
Jack and Valari Staab
“We did empty several shelters. And there were great stories of shelter dogs that had been in the shelter for 2 or 3 years that finely found homes. It really showed what we can do when we marshal the resources of both Telemundo and NBC stations.”
Many of the participating animal shelters are waiving or significantly reducing adoption fees.
While the vast majority of the adopted animals were cats and dogs, other pets like rabbits, hamsters, hedgehogs, turtles, ferrets, monkeys, donkeys, lizards, cows and pigs also found new homes.
For more information on participating NBC/Telemundo stations and animal shelters near you, click here. This location also shows an Adoption Tracker, an interactive counter display to show how many pets are adopted.
Here are several promos from participating NBC/Telemundo stations and properties around the country.
It’s not unusual for more than 40,000 people to show up at on the weekends at MetLife Stadium outside New York.
After all, it’s the home field of the NFL’s New York Giants and Jets and the place can sit more than 80,000 paying fans.
But when you invite everyone to come to a free, family-friendly health and fitness expo, rain or shine, you can expect quite a crowd. Last year, more than 40,000 visitors turned up.
This Saturday and Sunday, is the fourth annual WNBC/WNJU’s (Telemundo47) Health and Fitness Expo, presented by Quest Diagnostics. WNBC is NBC’s New York O&O, WNJU is NBC’s Telemundo Spanish-language outlet in the market.
“This is a free, fun-filled event that the entire family can enjoy,” said Eric Lerner, WNBC’s general manager. Free parking is also available for the two-day event.
“At no other event can you kick a field goal on the MetLife Stadium field, visit the Giants’ locker room, meet your favorite television personalities and learn more about healthy living.”
Quest will be offering complimentary health screenings and testing for cholesterol, vitamin D, kidney function and blood sugar level, according to WNBC-WNJU.
“The Expo is not only unique, fun-filled and free to attend, but it provides visitors with the tools they need to live a healthier, more active lifestyle,” said Cristina Schwarz, WNJU’s general manager.
In addition to on-air personalities from the stations, a lineup of NBC celebrities, former NFL Super Bowl champs, and Gold Medal Olympians are expected to be on hand.