Tag Archives: Stephen Arnold Music

Stephen Arnold Giving Away Tom Petty Signed Guitar

You have to wonder how many guitars Stephen Arnold has in his collection these days, as he just seems to be giving so many away.

Over the years, he’s given away more than 50 guitars at events, conferences and contests.

And these aren’t just your garden variety guitars. Some were instruments featuring the biggest names in the history of rock ‘n’ roll guitar playing.

A Jimi Hendrix Stratocaster, a Jimmy Page Danelectro, an Eric Clapton Stratocaster and a Stevie Ray Vaughn Stratocaster.

Left to right: Dave Rawson, WGME; John Kukla, KDFW; Stephen Arnold, Shandra Bohley, WCBD; Wes Pollard, WREG

A few have been signed by the biggest names in music and guitars. Like the Martin acoustic signed by Willie Nelson.

Now Arnold is giving away a Tom Petty autographed Fender Stratocaster.

“Guitars have always been part of the Stephen Arnold Music brand,” said Arnold. “It’s just a fun way to share the love and to promote the company at the same time.”

To win the Tom Petty autographed Fender Stratocaster, all you have to do is check out the latest sizzle reel from Stephen Arnold Music’s (SAM) production music library, The Vault, which has more than 125,000 tracks.

Just watch the demo, write a comment, and you’re entered to win.

On Friday, April 20, the folks at SAM will print out all of the comments, choose one name and send the winner the Tom Petty autographed Strat.

Here’s the demo, but watching it here won’t get you entered in the contest. You have to click on this link to watch it and then enter your comments.


Stephen Arnold Adds New Song To ‘Everywhere I Go’

Sonic branding specialist Stephen Arnold Music has added a new song to its Everywhere I Go audio/video image campaign.

The new tune is a catchy, pop-oriented version featuring a female lead vocal, and an alternative version that pairs her rich voice with a rock-edged guitar, real bass and drums.

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Stephen Arnold Music Launches New AM Campaign

Stephen Arnold Music hopes to help TV stations across the country grow viewership for their morning news programs with a new music/image campaign.

Morning Ready, a market-exclusive campaign, features two upbeat morning anthems to get viewers going in the early hours.

There are male and female vocal versions, with custom lyrics available upon request.

Morning Ready has the style and feel of popular hit music. The lyrics have broad appeal, and together with the rhythmic guitars and inspirational groove, create a positive vibe ideal for matching up with local images and personalities.

Morning Ready is the latest in this series of cost-effective marketing toolkits for stations to maximize their morning news marketing.

Previous morning image campaigns from Stephen Arnold Music used in more than 100 markets include All About Early, Waking Up My Day and Everywhere I Go.

“Audiences look to their local TV stations for critical information in the morning,” says Chad Cook, Stephen Arnold Music’s creative director.

“Morning Ready is a quick turnaround, turnkey bundle that creates an even deeper connection with a station’s morning news team.”

Again, Stephen Arnold Music Helps ‘Little Kids Rock’

Stephen Arnold Music (SAM) this year continues its ongoing partnership with Little Kids Rock. Since it launched in 2002, Little Kids Rock, a nonprofit organization, has given a boost to music education in public schools.

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WJLA’s Singing Contest Is Marketing Win-Win

I love win-win marketing stories from TV stations. Ones that turn challenges into triumphs.

Like this one from WJLA’s Stan Melton and Bonnie Wood, the station’s creative services director and promotion manager respectively. WJLA is Sinclair’s ABC affiliate in Washington.

The station got some “front of the line” passes to an upcoming audition tour for American Idol in Annapolis, less than an hour from Washington.

American Idol is making a return to ABC, and the station wanted to hold a singing contest to give them away, but didn’t have the rights to any music to use.

“We were trying to figure out a way to get around the music rights,” said Wood, “but we thought, well, we have a license to this music of our own, why don’t we ask viewers to sing our theme song and submit a video.”

The music Wood is referring to is Waking Up My Day, the out-of-the-box music image campaign from Stephen Arnold Music.

WJLA has been using the Waking Up My Day campaign since 2015, customizing the lyrics to promote Good Morning Washington, its morning news program that airs from 4:30 to 7, and then from 7 to 10 on NewsChannel 8, the station’s regional cable news channel.

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New Ready-Made TV Campaign From Stephen Arnold Music

Following previous integrated campaigns such as Everywhere I Go and Waking Up My Day, Stephen Arnold Music (SAM) is launching Ready, the latest turn-key audio/video marketing toolkit for TV stations.

Ready features multiple themes for broadcast, mobile, online and social media that combine original songs with relevant video for stations to customize designed to promote the stations and their viewers as being ready for whatever comes their way.

The lyrics and imagery focus on feeling fully prepared for the fast-changing developments of each day, Ready is oriented from the viewer perspective and features themes for Morning Ready, Weather Ready and Always Ready.

All versions of the song packages include various lengths from :60s to IDs, along with full sing, donut, tag and instrumental mixes, plus an instrumental Severe Weather theme.

Stations can also collaborate with Stephen Arnold Music on custom lyrics for their market.

“The diverse messaging of Ready creates a comprehensive connection between stations and their audiences, anytime and anywhere,” said Chad Cook, SAM’s VP of creative.

Click here for more information and to see more examples.

Stephen Arnold Music Wins Promax Gold With KOMO

Stephen Arnold Music (SAM) won the Promax Gold Award in the Music or Instrumental Theme With or Without Vocals category at this year’s PromaxBDA Awards at the annual PromaxBDA Station Summit in Las Vegas last month.

The award was for SAM’s work for KOMO, Sinclair’s ABC affiliate in Seattle, and its So Northwest campaign, a customized version of SAM’s Everywhere I Go market exclusive image package.

“Our talented collaborators at KOMO were the foundation of the standout So Northwest campaign,” said Stephen Arnold.

So Northwest also won the bronze award in the same category.

Stephen Arnold Music Nominated For PromaxBDA Awards

Stephen Arnold Music (SAM) has been nominated as a finalist in five different categories at the PromaxBDA Awards at Station Summit 2017.

The awards will be held on June 22 in Las Vegas at the Mirage Hotel & Casino.

“It’s a privilege to be recognized along with our many talented colleagues,” said Stephen Arnold, SAM’s president, “in categories that celebrate the essential roles played by music and sonic branding.”

Each year, the PromaxBDA Awards at Station Summit honor the best in local media, marketing and design, driving excellence, creativity and innovation from the local market.

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Stephen Arnold Gives Away Another Guitar, His 51st

Another guitar was given away by Stephen Arnold Music as part of SAM’s launch of its latest music/video image campaign, I’m Weather Ready.

In keeping with the weather theme, this one is waterproof.

Guitar giveaways have been a constant feature of Stephen Arnold’s marketing through the years.

“Guitars have always been part of the SAM brand,” said Stephen Arnold. “It’s just a fun way to share the love and to promote the company at the same time.”

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KOMO Tailors ‘Everywhere I Go’ Campaign For Seattle

To launch its So Northwest campaign, KOMO, Sinclair’s ABC affiliate in Seattle, had Stephen Arnold Music (SAM) customize the lyrics to Everywhere I Go, its syndicated music image campaign.

“The cadence of it absolutely fit into our So Northwest brand,” said Scott Altus, KOMO’s creative services director.

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