High school students across the country are walking out of class to protest gun laws, and the stories are playing predominately on TV stations’ Facebook pages. For many stations, it’s become a national story that has no local boundaries.
I follow a lot of TV stations’ Facebook pages. Over the past few days, my feed has been inundated with stories about high school students leaving school, taking to the streets to protest, appearing before city or school officials, or going to their state capitol to protest gun violence. What follows are just a few of many, many posts by stations across the country.
I think it’s remarkable and I applaud the students’ movement.
KIRO, Cox’s CBS affiliate in Seattle, and the station’s consumer advocate, Jesse Jones, have relieved the burden of more than $1 million in medical debt owed by 1,000 people in Western Washington.
“This story is personal to me,” said Jones. “I am a cancer survivor who has survived medical debt. I’ve been on payment plans. I also have a job and insurance, but there are others out there not as fortunate as I am. It’s important to me to share their stories … and make a difference.”
How can you become the market leader in social media?
Evonne Benedict, KING’s audience engagement manager, has one word of advice: Listen.
That may sound like an obvious suggestion, but here she describes how KING, and all Tegna stations, have turned listening into a science that has led them to rule social media and give their audience just the kind of news coverage they want.
KING, Tegna’s Seattle’s NBC affiliate, is the king in social media actions among TV stations in the market over the last six months according to data from audience insight firm Shareablee.
(KJR-FM, owned by iHeartMedia, and broadcasting a 1980s format, is the market leader among all media outlets but chose not to comment for Social Scorecard).
KING has more than 13 million actions on social, 21% of the total engagement generated by the DMA, with more than 18 million social actions.
KING also ruled the market on Twitter and Instagram with 255,000 and 567,000 respectively.
KING led all TV stations in the market with 518 actions per post.
KIRO, the CBS affiliate in Seattle owned by Cox, celebrated Steve Raible’s 35 years at the station on Wednesday.
Raible joined KIRO 7 in 1982, following a six-year career as a wide receiver with the Seattle Seahawks.
In his 35-year television career, Raible has been consistently recognized for his excellence in broadcasting, including five Regional Emmy Awards – two for Best Anchor – to go along with several National awards.
Raible has reported stories from Tokyo to Moscow and has covered Olympic Games and presidential campaigns.
A member of the Seattle Seahawks radio broadcast team through four decades, he took over the play-by-play duties and formed a new team alongside Warren Moon in 2004.
In the same year, he became a published co-author with his book, Steve Raible’s Tales from the Seahawks Sidelines.
For his work as a journalist and philanthropist, in 2005 former Governor Christine Gregoire proclaimed May 4 as Steve Raible Day in the state of Washington.
The annual PromaxBDA Station Summit in Las Vegas was last month and the winners of the local awards–gold, silver and bronze–were announced and shown.
I’ve been posting the award winning spots in a number of categories and today we’ll see the funniest.
If your station won an award and you’d like to share the spot along with some commentary about the marketing strategy, production, challenges, or any results that it might have achieved, just drop me a line.
Stephen Arnold Music (SAM) won the Promax Gold Award in the Music or Instrumental Theme With or Without Vocals category at this year’s PromaxBDA Awards at the annual PromaxBDA Station Summit in Las Vegas last month.
The award was for SAM’s work for KOMO, Sinclair’s ABC affiliate in Seattle, and its So Northwest campaign, a customized version of SAM’s Everywhere I Go market exclusive image package.
“Our talented collaborators at KOMO were the foundation of the standout So Northwest campaign,” said Stephen Arnold.
So Northwest also won the bronze award in the same category.
Facebook’s Eric Barbera with an attendee. Credit: Edward Zeltser Photography.
In early January, Facebook announced plans to work more closely with broadcasters and other news organizations to enhance Facebook as a platform for distributing their news and make it worth their while to climb aboard.
The Facebook Journalism Project would seek collaboration on improving the existing news formats, Live (video) and Instant Articles (text and graphics), and developing news ones; look for ways to monetize content; offer training; and tackle issues like fake news and news literacy.
Two months later, it’s clear Facebook is following through on its promise to connect.
Last month, the social media giant hosted one-day meetings with local TV and radio broadcasters and newspapers in Dallas and Atlanta and it has two more sessions schedule for later this month — March 28 in Seattle and March 30 in San Diego.
Jason White, the manager of U.S. news media partnerships at Facebook, says the sessions are part explaining and part listening.
“We talked about some of the best practices that we’ve seen emerging around Live and also around video on demand, which is still quite significant within the Facebook ecosystem.”
And a big part of the session is getting feedback, he said, with a full two hours are set aside for questions and answers.
It’s a dank winter day outside — cloudy, drizzly and foggy.
The kind of weather that makes you want to listen to a sad song, and now, thanks to AccuWeather and Spotify, there’s a whole playlist of sad songs for you — or the right music for whatever kind of weather you’re experiencing.
Does the weather influence the kind of music you want to hear?
Absolutely, according to a year-long study by AccuWeather and Spotify, which compared more than 85 billion anonymized streams on Spotify in over 900 cities nationwide to analyze the impact weather has on the music people listen to.
The result is Climatune, a new site on Spotify, the music streaming service, providing listeners with local playlists based on weather moods in their city using the most accurate, most comprehensive global weather data from AccuWeather.
“There is a clear connection between what’s in the skies and what’s on users’ play queues,” said Ian Anderson, Spotify’s data researcher.
“Climatune is another innovative, engaging way that AccuWeather personalizes the weather so people can improve their lives,” said Steven Smith, AccuWeather’s digital media president.
So what were some of the conclusions to the study?
Like you might have suspected, on rainy days, people listen to sad music, and on sunny days, happier, more energetic music.
But some of the more surprising results were the variations in weather and listening behavior based on location.
New York City and Philadelphia listeners are the most affected by bad weather with residents of these cities substantially changing their listening when it rains.
Chicagoans are excited by the rain and stream happier music.
Miami and Seattle listeners listen to more energetic music on cloudy days.
San Franciscans, on the other hand, seem saddest on cloudy days.
Houston responds the most strongly to rain, with acoustic listening increasing by 121% when it rains.
Look out the window and then go to Climatune to find just the right music if it’s sunny, windy, snowy, cloudy, rainy or even if it’s a clear night.
By the way, in New Orleans, they like their Louisiana Rain.