Tag Archives: Seattle

Stories That Touch Hearts Turns Gold For Tegna

Where does true innovation come from?

Often it’s as simple as bringing together some smart people and allowing them free range to present ideas and brainstorm.

Heart Threads began that way, born at a Tegna summit where new ideas for TV and digital were being discussed.

It started when someone wondered if the “feel-good” stories many Tegna stations were producing for their respective Facebook pages could be exposed to a larger audience.

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WFTV’s Major Donation To 1,000 Anonymous People

TV stations routinely contribute to their communities in a myriad of ways. Food drives, grants to nonprofits, telethons to help disaster victims, clothing drives for the poor, pet adoption campaigns, and so many other programs that help either individuals or large segments of people in their markets.

But recently, a new idea used by some stations is being adopted; paying off medical bills for people in their markets.

I first heard about this when KIRO, the CBS affiliate in Seattle owned by Cox, relieved the burden of more than $1 million in medical debt owed by 1,000 people in Western Washington.

A few months later, the NBC/Telemundo stations announced their goal to abolish $1 billion of medical debt in 2018 for people in their markets.

The efforts all seem to work the same way. The stations purchase $1 million worth of medical debt from RIP Medical Debt, a nonprofit tackling the medical debt crisis in the country, for about $12,000.

Todd Ulrich

WFTV, Orlando’s ABC affiliate, and like KIRO in Seattle, owned by Cox, is paying off $1 million of medical debt for 1,000 people.

Those individuals, whose identity remains anonymous to WFTV, will receive a letter in the mail informing them that their debt has been paid.

Todd Ulrich, WFTV’s consumer investigator, has been uncovering the complicated system under which medical debt can be sold to collection agencies.

“The debt is often sold multiple times and for pennies on the dollar,” said Ulrich.

“But the balance owed can grow at 12% interest. Under that scenario the debt almost doubles in just six years, which forces some of our most vulnerable neighbors into extreme hardship.”

Matt Parcell

“Todd Ulrich has been making a difference in the lives of Central Floridians for decades,” said Matt Parcell, WFTV’s news director.

“This is some of the most impactful reporting he and Channel 9 have ever done.”

Since the story aired and was posted online, there has been an extraordinary response by viewers wanting to assist neighbors in need.

As a result, WFTV has created a donation page on wftv.com that allows members of the community to make donations toward paying off medical debt for individuals across Central Florida.

Regional Murrow Awards Wrap-Up, 9 Markets

I’ve created a monster. Namely, writing about TV stations that won the various regional Edward R. Murrow Awards.

I have already shared dozens. But I can’t share all of them.

I do like to spotlight award-winning work, whether it’s news promotion or news coverage examples, as I believe looking at work deemed excellent by a jury of our peers helps everyone improve their craft.

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KING’s New Newscast Leaves Positive Feeling

KING, Tegna’s Seattle NBC affiliate, launched a new newscast last week titled, Take 5.

The newscast airs in the afternoons at 4, with a casual conversation about news events, and storytelling centered around people, places and ideas that leave a positive feeling.

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KING Photojournalists Win Multiple Best Awards

Photojournalists for KING, Tegna’s Seattle NBC affiliate, were honored by the National Press Photographers Association at Michigan State University with multiple National Best of Photojournalism awards.

KING was recognized in 10 different video categories, collecting four first-place awards

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NBC/Telemundo Helps Eliminate Millions In Medical Debt

NBC and Telemundo Owned Television Stations Group have donated $150,000 to RIP Medical Debt, a nonprofit tackling the medical debt crisis in the country.

RIP will use the station group’s donation to locate, buy and forgive $15 million of medical debt owed by individuals in 11 markets.

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Picture Yourself In Seattle As Brand Manager

It’s not hard to picture yourself in Seattle.

In researching the City of Flowers, there’s so much to like.







It’s a seaport on Puget Sound, surrounded by water, mountains and evergreen forests with thousands of acres of parks and open lands.

Microsoft and Amazon are headquartered there.

Consequently, it’s been the fastest-growing big city in the U.S. since 2010.

Now, there’s a rare opening for a brand manager at Cox’s CBS affiliate, KIRO.

The brand manager, under supervision of the creative services director, relentlessly drives the execution of the department’s marketing goals to increase awareness and preference for the station’s brand while continuing to grow KIRO’s position as a market leader in all news dayparts.

The brand manager lives the KIRO brand in every piece of creative produced by the creative services department.

Therefore, you must be able to lead, supervise and mentor a team of highly-talented producers to ensure consistently focused and strategic brand reinforcement in all messaging, leveraging research to develop and produce spot-on image campaigns, social and on-air topicals, special report and proof of brand marketing across all platforms.

Click here to go to the TVNewsCheck Job Center for more specifics on the position’s requirements and rewards, and how to apply.

The average cost of a four-bedroom house, depending on the neighborhood, runs about $500,000 and apartment rentals on average are about $2,000.

Does it always rain in Seattle?

On average, there are about 192 sunny days.

Here’s a fun video about things to do in Seattle.

TV Stations Cover Student Gun Protests On Facebook

High school students across the country are walking out of class to protest gun laws, and the stories are playing predominately on TV stations’ Facebook pages. For many stations, it’s become a national story that has no local boundaries.

I follow a lot of TV stations’ Facebook pages. Over the past few days, my feed has been inundated with stories about high school students leaving school, taking to the streets to protest, appearing before city or school officials, or going to their state capitol to protest gun violence. What follows are just a few of many, many posts by stations across the country.

I think it’s remarkable and I applaud the students’ movement.

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KIRO Pays Off Medical Debts Of 1,000 Viewers

Jesse Jones

KIRO, Cox’s CBS affiliate in Seattle, and the station’s consumer advocate, Jesse Jones, have relieved the burden of more than $1 million in medical debt owed by 1,000 people in Western Washington.

“This story is personal to me,” said Jones. “I am a cancer survivor who has survived medical debt. I’ve been on payment plans. I also have a job and insurance, but there are others out there not as fortunate as I am. It’s important to me to share their stories … and make a difference.”

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KING Names Jay Yovanovich Marketing Director

Jay Yovanovich

KING, Seattle’s NBC affiliate owned by Tegna, announced that Jay Yovanovich is the new director of marketing for both KING and independent KONG.

Yovanovich comes to KING from WRAL-WRAZ, the NBC-Fox duopoly in Raleigh,N.C., where he was at times promotion producer, promotion manager and director of marketing.

“I’m thrilled to lead the marketing efforts of one of the greatest stations in the country,” said Yovanovich.

“I’ve always admired KING’s legendary news tradition and stunning creative content,” he added. “It will be an honor to work with such an incredible brand on all platforms.”

Prior to WRAL, Yovanovich held promotion producer and creative services manager roles with stations in Pittsburgh and Charleston.

In his career thus far, Yovanovich has won four Gold Promax Awards and several Mid-South Emmy Awards.

Jim Rose

“We have the great fortune of hiring an immensely talented marketing executive like Jay,” said Jim Rose, KING’s general manager.

“He fully understands the legacy of the KING 5 brand, steeped in our journalistic roots and community service combined with a passion for our business.”

Although Yovanovich is from the New Jersey, he’s a Blue Hen, a graduate of the University of Delaware.

Here are a few promos from Yovanovich’s Vimeo page.