Tag Archives: Scripps

How Phoenix’s KNXV Is 2.5 Million Ahead On Facebook

How is KNXV able to dominate the Phoenix market on Facebook by more than 2 and a half million actions?

KNXV tells Social Scorecard this week that its success is due to a focus on positive, local stories, a complete station effort to listen to what its users want, inventive use of Facebook Live and a marketing team that is digitally savvy.

KNXV, the Scripps-owned ABC affiliate, is ahead by more than 2.6 million in social media actions in the market over the last six months according to data from audience insight firm Shareablee.

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Brand New News Promos And Some Classics, Too

Before you watch this first spot, you need some history.

Its roots go all the way back to the 1980s when a concept promo called Home Movies was created for WPVI, ABC’s Philadelphia O&O.

The idea is that a family visits the Philadelphia area and shoots some home movies of their trip. Then they’re at home watching the movies when they notice that everywhere they went, a news van managed to work its way into the shot.

“It’s a great example of a simple, single idea that’s well-executed,” said Mike Davis, the man who originated the spot.

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Every Employee Helping Puts KGTV First On Facebook

Social Scorecard this week examines how complete station buy-in from all employees fuels KGTV’s performance to lead the San Diego market on Facebook.

KGTV, the Scripps ABC affiliate, is first in social media actions in the market over the last six months according to data from audience insight firm Shareablee.

KGTV has almost 4 million actions on social, 27% of the total engagement generated by the DMA (No. 29), with more than 14.7 million social actions. KGTV also lead in actions per post with 266.

NBC O&O KNSD led on both Twitter and Instagram with more than 142,000 and 358,000 actions, respectively.

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WXYZ-WMYD Donates $10K To Literacy Campaign

WXYZ and WMYD Detroit, Scripps-owned ABC and MyNetworkTV affiliates, respectively, celebrated National Reading Day by delivering a check for $10,000 to the St. Vincent and Sarah Fisher Center.

The money was donated by The Scripps Howard Foundation, as part of its national If You Give a Child a Book … literacy campaign.

Mike Murri, Diane Renaud, Exec. Director, St. Vincent and Sarah Fisher Center; Becky Brickner and Eli Scripps, Scripps Family members

The money will be used to purchase books for children at the Center, which provides educational programs for at-risk children through after school and summer programs.

The campaign is a partnership of the Foundation, the employees of the E.W. Scripps Co. and members of the Scripps family.

WXYZ anchor Carolyn Clifford at the St. Vincent and Sarah Fisher Center

“If You Give a Child a Book …” has distributed more than 100,000 books to children across the country.

“We are thrilled to to be able to advance the great work that is being done at St. Vincent and Sarah Fisher Center through the generosity of the Scripps family,” said Mike Murri, WXYZ-WMYD’s general manager.

Employees of WXYZ and WMYD generously pledged money to purchase books for the St. Vincent and Sarah Fisher Center as part of the campaign.

A member of the Scripps family matched the employee contributions and presented a donation of  $14,106 to the Center. In November, more than 5,600 books were purchased with those funds for children in the community.

KGTV Million Meals Campaign To Feed 400,000 People

KGTV, San Diego’s ABC affiliate owned by Scripps, conducted a month-long campaign in December 2017, raising more than $1 million, enough for more than 4 million meals.

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WMAR Helps Women And Children With Donations

Scripps-owned ABC affiliate WMAR devoted an entire day last week to encourage Baltimore residents to donate money and other items to the women and children who sought shelter in the House of Ruth Maryland.

The House of Ruth Maryland is a shelter that leads the fight to end intimate partner violence against women and their children by providing victims with the services necessary to rebuild their lives safely and free of fear.

Since its founding in 1977, House of Ruth Maryland has helped more than 100,000 victims through its shelter, 24-hour hotline, counseling, out-reach, training and legal services.

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WXYZ Promo Makes Free Holiday Gift List

This clever and well-executed promo for WXYZ’s new app is sure to get many downloads. Phil Wrobel, creative services director at the Scripps-owned Detroit ABC affiliate, sent me this note along with the spot.

“I thought this would be a fun promo to share with you. Our goal was to reinforce that our viewers and users can connect with us and get our content on any platform. With the holidays right around the corner, we thought it was a perfect opportunity promote our brand on all the OTT platforms since many of these devices will probably be on a lot of people’s list this year.”

“We had a little fun with the copy and the timing of the spot was perfect for the shopping season. I hope you enjoy!”

WKBW’s Anchor Promos Totally Believable

Jeff Russo

I’ve never met WKBW news anchor Jeff Russo.

But after watching a couple new promos featuring him, I believe every word he says.

He comes across as the kind of guy who would make a great next-door neighbor, and I guess, as a news anchor at WKBW, the Scripps-owned ABC affiliate in Buffalo, N.Y., that’s kind of what he is to WKBW viewers.

Russo was the sports director at WKBW but changed over to news about three years ago, according to Sue Dobmeier, WKBW’s creative services director.

“We wanted to present him as a family man and involved in the community, show him in a softer light rather than just a news anchor. He has been at the station for 14 years.”

I like the woman announcer at the top, she sets the mood right off the bat.

I think these kind of spots really resonate with viewers.

Hey Jeff, I think there’s a house for sale right next to mine!

WPTV’s News Talent Challenges Community For Food

WPTV’s 33rd annual Bill Brooks’ Food for Families Food Drive ended just before Thanksgiving. WPTV is the Scripps-owned NBC affiliate in West Palm Beach, Fla.

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Tonight At 7, WXYZ Lights Up Detroit’s Holiday Season

The holiday season kicks off tonight at 7 in Detroit when the city’s Christmas tree lights up for the first time.

Scripps-owned ABC affiliate WXYZ will broadcast complete coverage of the event during a live special, Light Up the Season.

Light Up the Season will be streamed live on wxyz.com and on the WXYZ Facebook page.

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