Tag Archives: Sacramento

KXTV Reporter Finds Offbeat Stories On Backroads

John Bartell

John Bartell

“I find these weird, quirky stories on California’s backroads,” says John Bartell, a reporter at Tegna’s ABC affil KXTV Sacramento,and the guy behind Bartell’s Backroads.

You might find Bartell’s stories on the side of the road, but more likely off the beaten path.

“I’m on one story and something catches my eye,” is how Bartell describes how he finds his stories.

Haven’t you ever been driving down the road and you see something unusual, and wonder to yourself, what’s the story with that? That’s what Bartell does, tells the backstory.

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KXTV’s Teacher Series Wins State Teachers Award

KXTV, Tegna’s ABC affiliate in Sacramento, Calif., earned the highest honor given by the California Teachers Association’s (CTA) for its Teacher of the Month campaign.

The John Swett Award honors excellence in education reporting and this is the fourth consecutive year KXTV has been its recipient.

The awards honor individuals, publications, websites, television and radio stations for their outstanding achievements in reporting and interpreting public education issues.

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Regional Murrow Awards Wrap-Up, 9 Markets

I’ve created a monster. Namely, writing about TV stations that won the various regional Edward R. Murrow Awards.

I have already shared dozens. But I can’t share all of them.

I do like to spotlight award-winning work, whether it’s news promotion or news coverage examples, as I believe looking at work deemed excellent by a jury of our peers helps everyone improve their craft.

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Sacramento’s KCRA Leads On Facebook By 2 Million

In this week’s Social Scorecard, KCRA says its “all-in” culture when it comes to Facebook is just one reason the station leads all media outlets in Sacramento, Calif., on Facebook by more than 2 million actions.

KCRA, Hearst’s NBC affiliate in California’s capital, is the leader in social media actions in the market over the last six months according to data from audience insight firm Shareablee.

KCRA has more than 4.1 million actions on social, 36% of the total engagement generated by the DMA (No. 20), with more than 11.4 million social actions.

KCRA lead in actions per post with 193 and also led on Twitter with more than 84,000 actions.

Entercom’s KUDL-FM, which airs a contemporary hits format, led on Instagram with more than 93,000 actions.

Devon Armijo

Devon Armijo, KCRA’s digital media manager, says KCRA’s success on Facebook is due in part to the station’s dominant position in the market as the legacy news operation.

“So we benefit tremendously from the shared experience and kind of institutional knowledge of the market overall.”

Armijo says another reason for the station’s success on Facebook is the culture inside the station.

“We don’t silo people into rules based on platforms. So what helps us out a lot is creative eyes and just helping hands from every part of the newsroom. A photographer will pitch in on digital, a producer will pitch in on digital, an anchor will offer up an idea creating a tremendous amount of story idea generation.”

Armijo offered these examples of how KCRA’s reporters and photographers capture a moment and put it together for Facebook.

Armijo says he thinks the best strategy for Facebook gives users lots of different options and choices when it comes to content.

“It’s really about emotional relevancy and capturing what moves our audience. Sometimes it’s a feel good story, sometimes it’s a hard hitting investigation, sometimes it’s a tragic story.”

Armijo stresses that paying close attention to their users’ comments and private messages is what the station emphasizes as its most valued analytic.

A case in point was a private message the station received about a light display.

“We found and sought out his story via Facebook, actually interviewed him via Facebook, gathered some of his video and created this really powerful social video. I would have to go back and look at the analytics, somewhere near a quarter million views.”

Facebook Live, says Armijo, is another way KCRA generates high engagement, especially when it comes to getting information out quickly.

“People think Facebook Live is special when we respect that it’s a two-way medium, not a passive viewing experience. Mark Finan, our meteorologist, is the best in the building helping people not only understand the weather and storms that’s coming up, but really using that personal effort to reach out and touch somebody.”

In addition to Facebook Lives during weather events, KCRA also uses its helicopter pilot to marry information with compelling pictures.

“From the latest on the Oroville Spillway construction, to breaking news, to traffic. Dave is really great at talking and engaging with the audience. Those perform really well for us.”

But more than any single post, the secret sauce to KCRA’s success is its pervasive culture that digital is important.

“It allows us not only to produce emotionally relevant content for the Facebook platform, but it also allows us to be creative and innovative and have fun with it and I think that’s a big part of our success.”

KCRA Brings City Leaders Together To Quell Unrest

Stephon Clark, an unarmed man, was shot and killed by police in his grandmother’s back yard last week in Sacramento, Calif.

Since then, the city has been the scene of protests and unrest.

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What’s New In Local TV Promos This Month

WSOC Charlotte, N.C.

In this tightly edited spot from Cox’s ABC affiliate WSOC, still black and white images are combined with color graphics over a rich soundtrack filled with sound bites and select audio clips from the station’s coverage to highlight WSOC’s investigative work in the 5 and 6 o’clock newscasts.

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Hilarious Daylight Saving Promo From KOVR-KMAX

In case you didn’t know, let this promo be a reminder to all you zombies out there.

This Sunday morning, March 11, turn your clocks forward one hour.

Or if you prefer, whenever you go to bed, turn your clock forward one hour.

Or just wait until you get up Sunday morning, and then turn your clocks forward one hour.

Either way, don’t worry, you’ll survive.

Here’s a funny promo from the fine folks at CBS-owned KOVR-KMAX in Sacramento.

KXTV Asks ‘Who Is Winning’ In Afghanistan Documentary

Tonight at 11 on KXTV, Tegna’s ABC affiliate in Sacramento, Calif., a half-hour documentary will air instead of the usual late news.

Afghanistan, Who Is Winning? features KXTV reporter, Michael Anthony Adams embedded with a team from California’s Travis Air Force Base.

“He spent a couple weeks on the front lines,” said Drew Fowler, KXTV’s marketing director, “talking to military personnel, and getting an assessment of where the war is right now. I think it is produced and captured in a way that is unique to local news.”

Here’s the opening segment:

Brand New News Promos And Some Classics, Too

Before you watch this first spot, you need some history.

Its roots go all the way back to the 1980s when a concept promo called Home Movies was created for WPVI, ABC’s Philadelphia O&O.

The idea is that a family visits the Philadelphia area and shoots some home movies of their trip. Then they’re at home watching the movies when they notice that everywhere they went, a news van managed to work its way into the shot.

“It’s a great example of a simple, single idea that’s well-executed,” said Mike Davis, the man who originated the spot.

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KCRA Helps Raise $900,000 For Wildfire Victims

Wildfires have swept through Northern California consuming over 200,000 acres, killing at least 41 people, destroying more than 5,000 homes and businesses and displacing around 90,000 people.

So Hearst’s KCRA and KQCA, Sacramento’s NBC and MyNetwork TV affiliates, respectively, partnered with the Gold Country Region Chapter of the American Red Cross to hold a disaster relief drive on Monday, Oct. 16.

More than $900,000 was raised to help victims.

Both stations did live cut-ins throughout the day and had coverage during newscasts asking for donations.

“After seeing the devastating pictures and hearing the tragic stories of loss, Northern Californians showed their generosity by helping us raise more than $900,000 to help those affected by the fires,” said Elliott Troshinsky, KCRA-KQCA’s general manager.

“As our viewers watch these tragic images, they want to know how they can help,” said Lori Waldon, KCRA’s news director. “Our telethon provided an important way for our viewers to help in a direct and meaningful way.”

“We were a little concerned coming into a second telethon in six weeks – after raising $750,000 for the hurricanes, would KCRA viewers be ready and willing to support this new and dire need? They responded with a resounding YES!,” said Gary Strong,  American Red Cross Gold Country Region CEO.