Tag Archives: Raleigh

Enter Your Station For Service To America Awards

Did your TV station provide exemplary service to your community through a campaign, project or program that served the public good?

It’s time to be recognized nationally for those outstanding efforts by entering the National Association of Broadcasters Education Foundation (NABEF) 2018 Celebration of Service to America Awards.

Winners will be recognized at the 20th annual Celebration of Service to America Awards gala held Tuesday, June 12, at the Andrew W. Mellon Auditorium in Washington.

The awards program, now in its 20th year, has established new categories based on market size.

• Broadcast Ownership Group
• Large/Major Market (TV DMAs 1-50, Radio Markets 1-50)
• Medium Market (TV DMAs 51-100, Radio Markets 51-150)
• Small Market (TV DMAs 101-210, Radio Markets 151-300)

Entries must be submitted by March 9. Additional information on awards criteria and entry rules are available here.

Here’s a video compiled from the 2017 Celebration of Service to America Award.

Here are some of the 2017 winners:

2017, President’s Special Award
WXIA (NBC, Tegna), Atlanta

The NABEF President’s Special Award was presented to Tegna’s WXIA Atlanta. “Charlie Foxtrot” began as an investigation of military policy that stripped service members with certain mental health conditions of their benefits and veteran status. These reports were ultimately aired in 46 cities across the U.S. and culminated with a screening with members of Congress just three days before the Fairness for Veterans Act was passed.

2017, Service to America Award
WDIV (NBC, Graham), Detroit

The 2017 Service to America Award for Television was presented to WDIV in Detroit in recognition of the station’s year-round commitment to excellence in serving its local community. Through news coverage, philanthropy and community service, WDIV puts the needs of viewers first.

2017, Children’s Award for Television
WMUR (ABC, Hearst), Manchester, N.H.

The need for foster and permanent homes for New Hampshire children is greater than ever, attributed in large part to the opioid crisis. Since 2014, WMUR’s New Hampshire Chronicle has featured “Home at Last,” a recurring series of segments with the goal of finding permanent adoptive homes for the more than 700 children in New Hampshire living in out-of-home placement.

2017, Service to Community Award for Television
WRAL (NBC, Capitol Broadcasting), Raleigh, N.C.

The rising tensions in the relationship between police departments and African American communities in Raleigh, Durham and Fayetteville, N.C., inspired WRAL’s Black and Blue documentary. The program became part of an unprecedented two-hour community conversation on air, online and on social media.

WRAL Named ‘Outstanding News Operation’ By AP

WRAL, Capitol Broadcasting’s NBC affiliate in Raleigh, N.C., got the top honor, AP Outstanding News Operation, at the Radio Television Digital News Association of the Carolinas (RTDNAC) and Associated Press (AP) awards ceremony on Saturday.

“We have a tremendously dedicated staff striving daily to lead on breaking news,” said Rick Gall, WRAL’s new director, “consistently generate enterprise stories, and produce special coverage that’s memorable. It’s terrific to see their collective and individual work held in high regard.”

WRAL took home a total of 15 awards from the RTDNAC/AP ceremony, which honors the best in broadcast journalism in North Carolina and South Carolina.

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WRAL Documentary Warns Of Rising Seas

Scientists predict about a three-foot rise in sea level along North Carolina’s coast by 2100.

Sea Change, a new documentary from WRAL, the Raleigh NBC affiliate owned by Capitol Broadcasting, examines sea level change and its potential impacts along North Carolina’s coast.

Sea Change airs on WRAL as well as web and streaming devices on Tuesday night at 7.

More frequent flooding, higher storm surges, more erosion, saltwater invading forests and farmlands are problems already happening on the North Carolina coast, and they will get worse.

People in coastal counties are already trying to adapt to the changes by raising houses, building dikes, and using techniques to try and keep saltwater off farm lands.

In this new documentary, policy makers and experts discuss how North Carolina is adapting and plans to adapt in the future.

WTVD Links With 3,400 Neighborhoods Via Nextdoor

Talk about hyper-local!

WTVD, the ABC O&O in Raleigh, N.C., is partnering with Nextdoor, a free and private social network for neighborhoods, to expand its local news presence in the area.

Nextdoor is used by more 3,400 neighborhoods in the greater Raleigh-Durham area to keep its users informed about what’s happening in their community and cultivate meaningful conversations around local issues.

“Discussing local news with neighbors is an essential way to build a strong community and an informed civic dialogue,” said Adam Frary, WTVD’s audience strategist.

The announcement on WTVD’s Facebook page prompted this comment from Margo:

Good to know. Much of what happens in Fayetteville neighborhoods, gets little coverage. This could give us “a stronger voice”, so to speak!

WRAL’s Revolutionary HS Football Coverage Returns

“Nothing like this is being done anywhere else — unless you go look at the NFL Network. We will have the ability to really change the way fans follow high school football.”

That’s how Nick Stevens, a high school football insider, characterized what Capitol Broadcasting’s NBC affiliate WRAL is doing on Friday nights during football season in Raleigh, N.C. (DMA 24),  in a Market Share column from last year about HighSchoolOT LIVE.

That post, about how WRAL and Capitol is revolutionizing how high school football games are covered, also had this quote from John Conway, WRAL.com’s general manager at CBC New Media Group.

“We are going to offer an unprecedented amount of live video for fans of high school football. I am not aware of any other media company trying to offer as much live video coverage of high school football.”

And now, WRAL is kicking off the second season of HighSchoolOT LIVE.

HighSchoolOT LIVE is a weekly, live-streamed show providing in-game updates from multiple football games across North Carolina.

HighSchoolOT LIVE includes an in-studio show that takes viewers through six to eight area high school football games with live, instant updates complete with graphics, play-by-play and color commentary.

Viewers also have the option to watch the live feeds of any of the 6-8 chosen games on HighSchoolOT.com, the mobile apps and WRAL OTT apps.

Audio from the show will be streamed live on WCLY-FM, 95.7 The Ticket.

John Conway

“We wanted to learn the best way to produce and deliver live game coverage for a web and mobile audience,” said John Conway, WRAL.com’s general manager at CBC’s New Media Group

“The end product exceeded our expectations.”

WRAL Heroin Documentary Gets Real Personal

“In all of my years of documentary production, they were the most gut-wrenching and deeply personal interviews I’ve ever done. They were emotional, moving and eye-opening,” said Clay Johnson, WRAL’s documentary producer.

Johnson is talking about the first-person accounts used in the latest documentary from WRAL, Capitol Broadcasting’s NBC affiliate in Raleigh, N.C.

Searching for a Fix airs on Tuesday at 7 p.m. on WRALf as well as on the web and streaming devices.

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WRAL Honored For ‘Black And Blue’ Project

WRAL received the Service to Community Award from The National Association of Broadcasters Education Foundation (NABEF) for the station’s multi-platform event, Black and Blue, which focused on the increasing violence between the African American community and law enforcement.

WRAL is the NBC affiliate in Raleigh owned by Capitol Broadcasting.

The NABEF honors five broadcasters each year for their outstanding public service commitment.

This is the second time in the past three years that Capitol Broadcasting has been honored with this award.

According to a statement from the station, the ambush-style killings of five Dallas police officers on July 7, 2016, ignited a conversation at WRAL about how the station could respond, as tensions increased between police and the African-American community nationwide.

After conversations with local leaders, WRAL began work on a documentary focused on shootings of black men in North Carolina, and the relationship between police departments and African-American communities in Raleigh, Durham and Fayetteville, NC.

The station’s documentary Black and Blue was the first part of a two-hour community conversation on TV, web and social media.

The exclusive online forum that followed, Beyond Black and Blue, was a critical conversation with law enforcement, faith leaders, and members of the black community.

Beyond Black and Blue was live-streamed immediately following the premiere of the documentary and supported by additional station-produced online content.

Click here to go to WRAL’s website for more videos and content related to Black and Blue.

Shelly Leslie To Lead Capitol’s Audience Development

Shelly Leslie

Shelly Leslie, WRAL’s creative director is now the general manager of audience development — a new Capitol Broadcasting Co. division focused on growing the company’s digital video footprint.

WRAL is Capitol’s NBC affiliate in Raleigh, N.C. Leslie has been with WRAL for 30 years.

James F. Goodmon, Jr.

“Shelly’s drive, creativity, and grasp of the ever-evolving digital platforms make her a perfect fit for this position,” said James F. Goodmon, Jr., CBC vice president.

“She will grow and lead a team that will curate, acquire, and produce digital video programming that recruits audience and gives us more unique ad inventory to sell outside of traditional television programming and news.”

According to the company, this division will run like a startup inside the company, creating a video distribution engine across digital platforms including CBC’s websites, apps, OTT, and social media for the purpose of creating new audience and new revenue.

Jay Yovanovich

Jay Yovanovich, an 11-year veteran at WRAL, has also been promoted to director of marketing for all on-air and multiplatform messaging for WRAL and WRAZ, Raleigh’s Fox affiliate also owned by Capitol.

Steven D. Hammel,

“We are thrilled about celebrating Shelly’s 30 years with WRAL and delighted that she is being promoted within the company,” said Steven D. Hammel, WRAL’s general manager.

“I am also pleased that someone with Jay’s talent is being promoted within WRAL and Fox 50.”

The station has started a nationwide search for its next creative services director who will lead creative for both WRAL and Fox 50.

A Connection With The Late Ron Savage

Ron Savage

Ron Savage, news anchor and reporter at Fox O&O WJBK Detroit, died this past weekend while training with a local fire department, where he was a volunteer.

Judging by the posts from his co-workers and viewers on WJBK’s Facebook page, Savage was held in high esteem and was much beloved.

My condolences to his family, co-workers and friends.

I did not know Ron, and we had never met, but we do share a connection.

I was reminded of it when I saw a Facebook posting showing a promo that I had written for Rom when he was the sports anchor in the 1980s at WTVD, the ABC O&O in Raleigh, N.C. It took me back to a time when I was just starting out in the local TV news marketing business.

In the mid-80s, I was the only writer for an ad agency that specialized in media marketing. and although a small agency, it had some heavyweight clients like many of the ABC O&Os around the country.

The owner of the agency was the legendary Mike Davis, now retired.

I was just a kid, way in over my head, writing news image spots for many of his clients.

And this spot for Ron Savage was one of my early efforts.

ABC11 sports anchor Ron Savage

Sad news to report. Former ABC11 sports anchor Ron Savage has passed away. Our thoughts and prayers are with his family and his colleagues at FOX 2 Detroit: http://abc11.com/1775915/

Posted by ABC11 WTVD on Monday, February 27, 2017

The creative process that led to this spot followed a pattern. Davis would call me down to his office, notepad in hand, to brief me on the assignment.

I would then go off to come up with ideas, concepts, a line of copy, a visual, whatever I could think of that would hit the objective established for the assignment.

I looked for inspiration in cups of coffee and cigarettes, sometimes visiting a local diner in the middle of the night when the pressure was weighing on me.

Then a few days later, I would go back to Davis’ office and read off the scraps of ideas I had, from the sublime to the ridiculous.

The inspiration for this spot, Always Thinking Sports, came from a gentleman, Joe Coppens, who owned a cheesesteak/hoagie shop on the corner of the neighborhood where I grew up.

In the towns and neighborhoods around the Philly -area, it was common to see a cheesesteak and hoagie shop on virtually every corner.

Whenever I went into his shop, Joe always had a small TV sitting next to the register with a game on. The Phillies, the 76ers, Eagles on Sunday afternoons, some local college games, whatever.

He wasn’t going to let making steaks and hoagies prevent him from watching the games.

If Joe had a bar, he would have invented the sports bar concept.

Joe even allowed me to play with his touch football friends, who were all much older and bigger, and often threw me passes.

So between cigarettes and coffee, I remembered Joe, and the line just kind of came to me.

Davis liked the idea and asked me to flesh it out, come up with some vignettes, scenes that supported the concept.

I’m not suggesting that this is an award-winning spot by any means, but thought I’d share how, in this case, and in that time, the creative process worked.

If you listen closely at the end, you can hear Davis’ voice as the announcer in Savage’s ear.

Peter Churchman directed the spot. Click here for a story I wrote about both Davis and Churchman and their contributions to news promotion.

So grab some coffee and smoke ’em if you got ’em, and let me know about your creative process.

WRAL Adds Squadron Of Drones To News Coverage

Talk about an establishing shot!

Imagine you’re reporting live from the scene of a breaking news story — a fire, a flood, a crime scene investigation, a protest.

The photographer has you centered in the frame for the close up on the ground.

But there’s also an unmanned drone the photographer controls circling over the scene.

As the control room tosses to you, viewers see the live shot from the drone revealing an aerial view of the entire scene, while they hear you set up the story off camera.

At the right time, the live shot from the drone is switched to you live, ready for your close-up.

When you think about it, the storytelling of almost any breaking news story would be improved with the addition of the perspective an unmanned drone would provide.

And maybe someday, unmanned drones will be part of every videographer’s kit.

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