In this tightly edited spot from Cox’s ABC affiliate WSOC, still black and white images are combined with color graphics over a rich soundtrack filled with sound bites and select audio clips from the station’s coverage to highlight WSOC’s investigative work in the 5 and 6 o’clock newscasts.
How is KNXV able to dominate the Phoenix market on Facebook by more than 2 and a half million actions?
KNXV tells Social Scorecard this week that its success is due to a focus on positive, local stories, a complete station effort to listen to what its users want, inventive use of Facebook Live and a marketing team that is digitally savvy.
KNXV, the Scripps-owned ABC affiliate, is ahead by more than 2.6 million in social media actions in the market over the last six months according to data from audience insight firm Shareablee.
Before you watch this first spot, you need some history.
Its roots go all the way back to the 1980s when a concept promo called Home Movies was created for WPVI, ABC’s Philadelphia O&O.
The idea is that a family visits the Philadelphia area and shoots some home movies of their trip. Then they’re at home watching the movies when they notice that everywhere they went, a news van managed to work its way into the shot.
“It’s a great example of a simple, single idea that’s well-executed,” said Mike Davis, the man who originated the spot.
WTVO is Mission Broadcasting’s ABC affiliate in Rockford, Ill., while WQRF is Nexstar’s Fox affiliate. The stations share studios.
A local TV high school quiz show combines the perfect venue for education awareness, community support, corporate PR, inventive local programming and station revenue.
And now the idea is being tested in Phoenix on the CW affiliate there, KASW. The half-hour show debuts on Feb. 1. It will feature students from local high schools in a test of their knowledge and give them a chance to win prizes.
KPHO, Meredith’s CBS affiliate in Phoenix, unveiled a new set that includes two video walls, a touchscreen monitor, LED curtains, LED ticker displays as well as advanced lighting that can change the look of the set within seconds.
Along with the new set, the station launched a new graphics package designed by Hothaus Creative.
The new graphic look introduces a golden orange color palette along with more vibrant blues giving the newscasts an overall brighter feel.
KNXV, the ABC affiliate in Phoenix owned by Scripps, was honored with a National Emmy Award last week at the 37th Annual News & Documentary Emmy Awards hosted by the National Academy of Television Arts & Sciences in New York.
The station won the top award in the Regional News Story: Investigative Reporting category for its multi-part series on dentists with troubled pasts.
Arizona’s Dental Dangers, a year-long investigation, exposed a system that allowed dentists to keep state licenses despite repeated malpractice, criminal arrests, permanent patient injuries and even deaths, according to KNXV.
Click here to go to KNXV’s online section which includes more stories and information.
A new speaker program focusing on innovative ideas, business plans or inspirational leadership strategies will debut at this year’s at National Association of Broadcaster’s Small Market Television Exchange in Phoenix Sept. 15-17.
The first “MED Talk” will be selected by the NAB SMTE planning committee.
“Motivate, Educate and Demonstrate, that’s what our five-minute MED Talks are all about,” said Madelyn Bonnot-Griffin, NAB Small Market Television Exchange co-chair.
“We want new inspirational topics about the future of the TV industry and we know some of the greatest innovation is coming from small markets. We want to provide an industry platform to hear about it and allow station people to share it.”
This “TED Talk”-inspired project is the brainchild of Pat Pattison of Incentive Sales Rewards who is co-sponsoring the project and providing the free airfare, hotel and NAB SMTE registration to the chosen “MED Talk” speaker.
“We love the NAB SMTE and have supported it for many years by providing air, hotel and registration packages to many TV stations via our trade program,” said Pattison.
“We have seen how some of the best ideas and business strategies come from small television markets. This “MED” talk contest will insure that anybody at a small market TV station with a good idea can be heard at the conference.”
The competition is open to anyone that works at a market 75+ TV station.
Deadline for submissions is Aug. 26.
To submit ideas and be picked to be the first MED-Talker and get a free trip to the NAB SMTE in Phoenix, click here, or call Anne Frenette, VP Television Operations for NAB at 202-429-5368.
To see the story about how a Michigan station won the 2015 NAB Small Market Television Exchange, click here.
And Market Share is always looking for successful local TV sales stories, and has posted many here, so if you have one you want to share, let me know.
KTVK, Meredith’s independent station in Phoenix, ended the May sweeps as the No. 1 morning news from 4:30 to 10 a.m. in adults 25-54 and 18-49, according to the station.
Good Morning Arizona was up from May 2015 in adults 25-54 by 38%.
“When the creative services department, the news department and the digital department are all pulling in the same direction, you just get more success,” said Dan Wilson, KTVK’s news director.
“That working together has really made a difference.”
“We have a great mix in the morning. We offer people a good balance of the news they want mixed with an upbeat attitude to help start their day,” said Ed Munson, KTVK’s general manager.
“I really believe it is a combination of things” said Blanca Esparza-Pap, KTVK’s creative services director, “from strong news, weather and traffic coverage delivered by on air talent viewers like and trust.”
Pap pointed to several regular features to the station’s morning content as possible reasons for the ratings performance.
Field Trip Friday takes the show on the road weekly to showcase the beauty of Arizona and its people.
“Facebook is becoming a really important tool in our kit as we promote all these newscasts on our air. The talent did a really good job of using their own Facebook page to drive the stories, taking some behind the scene pictures. We would post that content around 6 a.m., to encourage people to tune in at the 8 o’clock hour.”
“Because of the strength of what we’re doing in the morning,” said Wilson, “it’s really lifting us throughout the day.”
In this sweeps story from KPHO, Meredith’s CBS affiliate in Phoenix, people are seeking medical treatment for a variety of ailments by using this worm with 300 teeth and 10 eyes to suck their blood.
It’s right out of the Middle Ages.
But if the sight of blood-sucking gorged worms hanging off people’s faces is disturbing to you, you might want to turn away. Or at least that’s what the KPHO news anchor that introduced this story advised.
My phone number and e-mail are always displayed at the top of the Market Share columns.
Also, a Market Share post yesterday about how two Dallas TV stations created a video that was shown at the Lone Star Emmy Awards contained a link to the video on YouTube. Shortly after the column was published, the stations removed the video from YouTube.
The video starred two Dallas TV anchors and was a funny, gentle parody of news promotion.
I apologize for all those who read the article but were not able to see the video.
I got quite a few comments about it, some from the folks who saw it and wanted to share it with co-workers.
I can’t believe you took this down…really? We can’t laugh at ourselves a bit? Yes the media is under constant and unfair scrutiny with people blaming us for all and giving us little or no credibility…yet we need to be stronger than that. Believe in who we are, what we do and even enjoy ourselves a bit. I was at the Lone Star Emmys… I thought this was a riot.
I viewed (the Texas video) video this morning and enjoyed it immensely. I was just about to share it with my CSD and the video is gone! Total bummer.)