Tag Archives: Philadelphia

TV Stations Cover Student Gun Protests On Facebook

High school students across the country are walking out of class to protest gun laws, and the stories are playing predominately on TV stations’ Facebook pages. For many stations, it’s become a national story that has no local boundaries.

I follow a lot of TV stations’ Facebook pages. Over the past few days, my feed has been inundated with stories about high school students leaving school, taking to the streets to protest, appearing before city or school officials, or going to their state capitol to protest gun violence. What follows are just a few of many, many posts by stations across the country.

I think it’s remarkable and I applaud the students’ movement.

Read On

Brand New News Promos And Some Classics, Too

Before you watch this first spot, you need some history.

Its roots go all the way back to the 1980s when a concept promo called Home Movies was created for WPVI, ABC’s Philadelphia O&O.

The idea is that a family visits the Philadelphia area and shoots some home movies of their trip. Then they’re at home watching the movies when they notice that everywhere they went, a news van managed to work its way into the shot.

“It’s a great example of a simple, single idea that’s well-executed,” said Mike Davis, the man who originated the spot.

Read On

Philly TV ‘All In’ On Facebook For Super Bowl

Earlier this week, I asked TV stations sending crews to the Eagles-Patriots Super Bowl to share their experiences, the behind-the-scenes, fun stuff.

Then I got the flu. The ‘flu’ needs a more sinister name, something that connotes the pit of misery that one gets from the plague.

In any event, it’s not easy for a local news crew to respond with their behind-the-scenes pictures and accounts. First, they’re busy, and second, they need permission.

No problem, I completely understand.

But I did make it out of bed to some of the Philly station’s Facebook pages to see what I could find.

From WPVI, the ABC O&O, Sarah Bloomquist took to a zip line in 6 degree weather for a super ride. What a trooper!

It’s about 1,200 miles from Philadelphia to Minneapolis, about 18 hours by car. In a news van, the trip can be an eternity. But that didn’t stop two cameramen from WPVI from beating the boredom with a fun video.

From NBC-owned WCAU, this reporter filed this Facebook video from inside a plane full of fans. The fans are so boisterous, you really can’t hear what the reporter is saying, but you get the gist.

Here’s that same reporter getting a send-off in the airport before departure.

From KYW, the CBS O&O, here are some behind-the-scenes of how the media deals with the cold.
NOTE: No audio for the first 20 seconds or so.

Also from KYW, an Eagles fan in Keyna teaches his students to sing the Eagles’ song.

From Fox-owned WTXF, this video shot in Philly, shows an Eagles’ fan who’s taken his devotion to a new level, his basement.

Also from WTXF, this somber story about a little boy from New York who had to visit Philadelphia often to get treatment at a local hospital. In the process, he became an Eagles’ fan because many of the players and coaches stopped by his room to give him encouragement. That little boy lost his battle with leukemia, but this story shows how the game of football can mean so much to a sick little boy, and how much his fight means to the team.

And this video is hysterical as a young lady, a die-hard Eagles fan, coming out of dental surgery thinks she missed the Super Bowl.

Looking For TV Stations Headed To Super Bowl

If you work at a TV station in Philadelphia or New England, or anywhere else for that matter, and you’re being sent to cover the Eagles-Vikings Super Bowl, I’d like to share your experiences all this week on Market Share.

It doesn’t matter what you do — reporter, anchor, cameraman, producer — send me pictures of your coverage, the behind-the-scenes stuff, and email me what you see, who you see, where you stay and dine. I want to hear the stories, I’d like you to be our eyes and ears.

I’ll also share any of your on-air examples or Facebook posts as well.

Keep it loose and make it fun. And Go Eagles!

Feel free to contact me at [email protected] or at 817-578-6324.

Here are some Facebook videos I found from stations here in Philly.




WPVI Thanksgiving Parade Promo’s Got Attitude

It’s a Philly thing, totally Philly.

That’s the message in one of ABC O&O WPVI’s promos for its coverage of The 6abc Dunkin’ Donuts Thanksgiving Day Parade, now in its 98th year.

This promo has lots of that Philly attitude — got a problem with that?

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Bad Biker And Getting Out Alive, November Sweeps

Yesterday was the first day of the November sweeps.

And  TV stations across the country are promoting their sweeps stories, special reports and investigations, both on-air and on Facebook.

If your station has a sweeps story that you’re promoting and you want to share both, let me know by email at [email protected] or you can always call me for any reason at 817-578-6324.

In the meantime, I’ll be watching my Facebook feed for sweeps promos and then finding the sweeps stories on that station’s web site and sharing them from time to time during the month.

Here are a couple of Facebook promos and the stories they promote.

Read On

WWSI Hosting Immigration Phone Bank Tomorrow

One measure of a television station can be how it leverages its resources to help just one local viewer, or 100.

NBC-owned Telemundo’s WWSI Philadelphia is hosting a live, informational phone bank tomorrow afternoon from 5 to 6:30 to answer viewers’ questions about immigration-related topics.

This is the third time this year that Telemundo62 has hosted a local phone bank about immigration issues. In May, WWSI’s phone bank generated more than 100 calls.

The phone bank will feature 18 Spanish-speaking legal experts who will provide free, confidential advice and counsel to local callers.

Experts will appear on-camera while they answer questions, while conversations with callers will be kept private and confidential.

WPVI Debuts New Set And Graphics

Last week, WPVI, the ABC-owned affiliate in Philadelphia, launched a new set and graphic look.

According to a statement on the station’s website, “It’s big, it’s bold, and it’s brand new. It’s a stunning state of the art backdrop to 51 hours of newscasts each and every week.”

“For us, it’s all about the viewers,” said Tom Davis, WPVI’s news director.

“To be able to have all these video walls will help us use video in a better and more complete way, and to be able to communicate better with the viewers exactly what the story is.”

The set is shot by nine high definition cameras and lit by hundreds of energy efficient LED lights.

It includes 52 monitors, spread out over three enormous video walls.

WCAU To Stream Suicide Report On Website

WCAU, the NBC O&O in Philadelphia, will stream a digital-only exclusive report on its website, NBC10.com, tomorrow night at 7.

The half-hour program will also be available on the WCAU mobile app.

Preventing Suicide: Breaking the Silence takes an in-depth look at suicide in the Greater Philadelphia region to help raise awareness, remove the stigma, increase mental health literacy and shine a light on the role that local government and health organizations are taking to address this critical issue.

Here are a couple of comments from WCAU’s Facebook page about the program:

Thank you NBC 10 for tackling the crisis of suicide in our country.

I am glad you are doing this, but don’t have this be one and done. Keep it in the news.

Kiersten was just 9 years old when she first tried to take her own life. Now, the Lancaster County teen is speaking out, sharing her story for the first time. Join us for an NBC10 digital exclusive, 'Preventing Suicide, Breaking the Silence' June 6th @ 7 p.m. on NBC10.com.

Posted by NBC10 Philadelphia on Wednesday, May 31, 2017

Jim Gardner Celebrates 40 Years Anchoring At WPVI

Jim Gardner

Jim Gardner celebrated 40 years as the main anchor at ABC O&O WPVI Philadelphia last night.

WPVI is considered one of the most successful local TV news operation in the country in terms of news ratings and revenue.

The station celebrated his 4oth anniversary, and his birthday, in last night’s late news with a video that was introduced by WPVI’s meteorologist Cecily Tynan.

Here are some viewer comments from WPVI’s Facebook page about Gardner. I think they best express what he means to the community.

Simply a class act.

Jim has been in my house every day for these past 40 years. I hope he continues to be there when I tune in to channel 6 for many years to come. Congratulations, you are the best.

It was a lovely tribute Jim Gardner! I look forward to getting my news from you each night. Happy birthday and I hope we get to enjoy your newscasts for many years to come.

You set the “journalistic bar” high … which is where it needs to be. I have always enjoyed your reporting and your writing. You choose your words carefully and are obviously respected by your colleagues.

Congratulations Jim! Well deserved tribute; one of the things that I miss most about living outside Philly — Jim Gardner & Action News, that and a proper cheesesteak & hoagie!

I grew up in a “Channel 6 Action News” house. One of the very few “News Anchors” left with integrity. In this day of the “social media age” and the “quick news fix”, Jim Gardner is oldschool.

Congratulations to the best of the best. We invite you into our living room every night because you present the news with respect and professionalism. You are family. God bless you.

Congratulations to a class act!!! Much earned respect to a Philly icon.

Thank you for being a trusted, reliable source for the news.

Congrats Jim, on 40 years of keeping the Delaware and Lehigh Valleys informed.

NOTE: In the interest of full disclosure, I grew up in the Philly area watching WPVI, and after college, I worked for an ad agency that counted the station as one if its clients.

In the mid-1980s, as a young writer, I wrote a promo for a special half-hour news report Gardner was working on about veterans with PTSD. Although I hardly ever was at any of the shoots, I asked to attend this one because it featured Gardner.

It was at the Vietnam Memorial in a park in Wilmington, Del. That day, my wife was in the hospital getting ready to deliver our second child.

During the shoot, I was collecting change to call her hoping to find a phone booth.

When Gardner heard about it, he insisted I use his car phone. Who had a car phone in the mid-’80s, seriously?

Gardner showed me how to call and once I got my wife on the phone, I told her I was calling her from the driver’s seat of Jim Gardner’s car, using his personal car phone.

I won’t repeat what Mrs. Greeley said at the time.

That’s the kind of guy Jim Gardner is.