It can get really cold in Dayton, Ohio. The coldest temperature recorded there is -25 degrees. Not the kind of weather you’d want to be outside in without a coat, especially if you’re a kid.
WDTN and WBDT, Dayton’s NBC and CW affiliates, respectively, kicked off their annual Coats for Kids campaign last week.
WDTN, owned by Nexstar, operates WBDT, owned by Vaughan Media, through a local marketing agreement.
Since the inception of the campaign, Coats for Kids has collected and distributed more than 495,000 coats and other winter accessories to less fortunate children and adults throughout the Miami Valley of Ohio.
“There continues to be a huge need in the community for warm coats as we begin to face the prospect of a cold winter,” said Joe Abouzeid, WDTN’s general manager. “We’re proud to join our partners in what has become an annual Dayton tradition in helping those in need.”
The campaign runs from Sept. 7 through Oct. 13, and asks residents to take any new or washable coat that they or their children may have outgrown to any sponsor location.
The Cintas Corp. will then launder the coats and RUSH Transportation and Logistics will transport the coats, both at no charge, and then WDTN and WBDT will distribute the coats to children in need of assistance.
Distribution of the coats will take place Friday, Oct. 27, at St. Vincent de Paul.
Corporate sponsors for the campaign include LCNB National Bank, The Shopping Bag and St. Vincent de Paul. In-kind partners include Cintas and RUSH Transportation and Logistics.