Tag Archives: Nexstar

Creativity, Flexibility Drive Best News Topicals

This is Part 4 of our five-part series, Building Viewership with News Topicals. Read Part 3 here.

News topicals can take many forms.

Some creative services directors and topical writer/producers say recording the main news anchor sitting behind the anchor desk works best for their station.

Others see value in shooting their news anchor in the newsroom, cinéma vérité style.
And other stations try to feature real people and sound bites, along with reporter teases from the field.

Read On

Finding And Keeping News Topical Writer/Producers

This is Part 3 of our five-part series Building Viewership with News Topicals. Read Part 2 here.

Creative services directors are finding it harder and harder to find good news topical writer/producers.

Some grow their own, plucking them right out of college, perhaps as interns, and train them. Others look internally, finding someone already at the station who wants to be creative.

With bigger salaries to offer, CSDs in bigger markets have the ability to recruit from smaller markets, but that presents challenges, too.

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Danielle Ray Takes Over Marketing At WDAF

Danielle Ray

WDAF, Tribune’s Fox affiliate owned in Kansas City, named Danielle Ray to be the station’s new creative services director.

Ray starts the first week in January. Ray will continue to be the CSD for KARK, Nexstar’s NBC affiliate in Little Rock, Ark., through the holidays.

“Danielle is an innovative creative ambassador,” said Tracy Brogden Miller, WDAF’s general manager, “bringing both big picture marketing and digital experience to Kansas City. We are delighted to have her as part of our Fox 4 family.”

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What It Takes To Create Quality News Topicals

This is Part 2 of a five-part series, Building Viewership with News Topicals. Read Part 1 here.


Being a news topical writer/producer is one of the toughest jobs in local TV news marketing.

And to do that job well, the experts say, you need to have a passion for journalism, a thorough knowledge of what news is covering in the newscast, the ability to recognize what stories will resonate with viewers, and the confidence to promote those stories even if they’re not the news department’s top stories.

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WDTN Feeds Dayton For The 37th Time

WDTN, Nexstar’s Dayton, Ohio, NBC affiliate, launched its annual Food for Friends campaign on Nov. 8 with corporate sponsors Kroger and DP&L employees including Local 175.

The campaign runs until Christmas.

Since 1982, when WDTN developed the first Food for Friends campaign, more than13 million food items have been collected and distributed to needy families through The Foodbank of Dayton and other food pantries throughout the Miami Valley.

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‘Splashy’ News Image Campaign From KLRT

KLRT, the Fox affiliate in Little Rock owned by Mission Broadcasting but operated by Nexstar under a shared services agreement, rolled out a new news image campaign.

“This hit air last week with the full campaign rolling out this week, just in time to make a splash at the beginning of sweeps,” says Danielle Ray, KLRT’s creative services director.

The campaign features six spots for the evening news, the main anchor talent, reporters, investigative reporter, sports anchor, and chief meteorologist.

KLRT’s main anchor team of Kevin Kelly and Donna Terrell have been anchoring the news together in Little Rock for 14 years, the longest running anchor team in the market.

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Bad Biker And Getting Out Alive, November Sweeps

Yesterday was the first day of the November sweeps.

And  TV stations across the country are promoting their sweeps stories, special reports and investigations, both on-air and on Facebook.

If your station has a sweeps story that you’re promoting and you want to share both, let me know by email at [email protected] or you can always call me for any reason at 817-578-6324.

In the meantime, I’ll be watching my Facebook feed for sweeps promos and then finding the sweeps stories on that station’s web site and sharing them from time to time during the month.

Here are a couple of Facebook promos and the stories they promote.

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KLRT Examines Crime In Most Dangerous City

Little Rock, Arkansas’ capital city, is the “Most Dangerous Small City” in the United States with a population under 200,000, according to a survey released by a media website.

Law Street Media says it bases the rankings of cities on its Top 10 list on FBI crime data.

So KLRT, Little Rock’s Fox affiliate owned by Mission as part of a duopoly with Nexstar, has been covering the crime issue with some long-form episodes posted as Facebook Lives.

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Steve Wallace, New Marketing Manager At Nexstar’s WJHL

Steve Wallace

WJHL, Nexstar’s CBS affiliate in Johnson City, Tennessee, has hired Steve Wallace as their new creative services director to take over the marketing and promotion duties for the station.

Wallace begins in early October. Until then, Wallace is the marketing manager at WTVQ, the ABC affiliate in Lexington, Kentucky owned by Morris Media.

Why is Wallace moving down in market size from Lexington (DMA: 63) to Johnson City, (DMA: 98)?

Opportunity.

Seems WTVQ is Morris Media’s largest market so Wallace was already at their top station.

And he thought there might be more growth potential and upward mobility opportunities with Nexstar.

Kenny Lawrence

“My brother-in-law works for Nexstar and he’s been able to move up in market size.”

Plus, working with WJHL’s general manager, Kenny Lawrence, a former local TV marketing manager, figured in the decision as well.

“I did some research and knew he worked in Boston and Atlanta, so with him having previous experience as a creative service director, I hope to learn a lot from him. Having his eye and his experience will help us.”

Wallace and his staff will have their hands full in October getting ready for the November sweeps period.

“The November book is coming so I know the news director has some plans.”

WJHL’s news director is Jennifer Dale.

Here are a couple of examples of Wallace’s work:

WDTN Kicks Off 34th Annual ‘Coats For Kids’

It can get really cold in Dayton, Ohio. The coldest temperature recorded there is -25 degrees. Not the kind of weather you’d want to be outside in without a coat, especially if you’re a kid.

WDTN and WBDT, Dayton’s NBC and CW affiliates, respectively, kicked off their annual Coats for Kids campaign last week.

WDTN, owned by Nexstar, operates WBDT, owned by Vaughan Media, through a local marketing agreement.

Since the inception of the campaign, Coats for Kids has collected and distributed more than 495,000 coats and other winter accessories to less fortunate children and adults throughout the Miami Valley of Ohio.

“There continues to be a huge need in the community for warm coats as we begin to face the prospect of a cold winter,” said Joe Abouzeid, WDTN’s general manager. “We’re proud to join our partners in what has become an annual Dayton tradition in helping those in need.”

The campaign runs from Sept. 7 through Oct. 13, and asks residents to take any new or washable coat that they or their children may have outgrown to any sponsor location.

The Cintas Corp. will then launder the coats and RUSH Transportation and Logistics will transport the coats, both at no charge, and then WDTN and WBDT will distribute the coats to children in need of assistance.

Distribution of the coats will take place Friday, Oct. 27, at St. Vincent de Paul.

Corporate sponsors for the campaign include LCNB National Bank, The Shopping Bag and St. Vincent de Paul. In-kind partners include Cintas and RUSH Transportation and Logistics.