Tag Archives: news promotion

After 1,500 Market Share Posts, What’s Next?

I contend that that there is something interesting going on at every  TV station every day — in either news, marketing, sales or social media, and I want to share those stories on Market Share.

Since this blog for TVNewsCheck went daily in March of 2014, I’ve written more than 1,500 posts.

The topics for Market Share generally are about local TV news and its marketing.

I’ve interviewed TV station managers in news, marketing, digital content and sales.

All of the columns are rich in embedded videos, pictures and graphs.

In looking back through the 1,500 articles, you’ll see just about every subject covered that relates to local TV, from an early article about a duo that were promo pioneers who started local TV news promotion in the 1970s to the most recent one that showed some brand new local TV news promos from the past month.

Many of the articles profile individual markets and how they answered marketing challenges.

My favorite type of article is about success — success in increasing news ratings, a successful sales story, local TV commercials produced by stations that get clients’ customers, and many about great examples of outstanding news coverage.

I also follow many local TV stations on Facebook, and many times their postings have led to stories on Market Share.

Speaking of Facebook, in addition to the daily Market Share posts, I also write a weekly piece, Social Scorecard, that profiles the leading media out on Facebook from the past six months in any given market.

People often ask me how do I decide what to write about, and my answer is usually, I write about what I know. So story ideas come from you in an e-mail, or sometimes a press release that interests me and then I follow up, investigate, and interview.

But I need to hear from you, creative services directors and marketing directors, news directors and sales managers, general managers and digital directors, commercial producers and promotion writer/producers and news producers.

Going forward, what would you like to see covered in Market Share?

You tell me what’s next.

NOTE: To see every Market Share column from the most recent back through all the columns to the beginning, click on the Market Share icon at the top of the TVNewsCheck home page or click here.

A word of caution that over time, some of the video examples I used at the time may not always be still available within that column.

If you’d like a Word doc list of all the columns, (some 130 pages) by title and link, drop me an email ([email protected]) and I’ll send it to you.

KCRA Helps Raise $900,000 For Wildfire Victims

Wildfires have swept through Northern California consuming over 200,000 acres, killing at least 41 people, destroying more than 5,000 homes and businesses and displacing around 90,000 people.

So Hearst’s KCRA and KQCA, Sacramento’s NBC and MyNetwork TV affiliates, respectively, partnered with the Gold Country Region Chapter of the American Red Cross to hold a disaster relief drive on Monday, Oct. 16.

More than $900,000 was raised to help victims.

Both stations did live cut-ins throughout the day and had coverage during newscasts asking for donations.

“After seeing the devastating pictures and hearing the tragic stories of loss, Northern Californians showed their generosity by helping us raise more than $900,000 to help those affected by the fires,” said Elliott Troshinsky, KCRA-KQCA’s general manager.

“As our viewers watch these tragic images, they want to know how they can help,” said Lori Waldon, KCRA’s news director. “Our telethon provided an important way for our viewers to help in a direct and meaningful way.”

“We were a little concerned coming into a second telethon in six weeks – after raising $750,000 for the hurricanes, would KCRA viewers be ready and willing to support this new and dire need? They responded with a resounding YES!,” said Gary Strong,  American Red Cross Gold Country Region CEO.

Brand New Local TV News Promos

When I was a beginning writer/producer at WDSU in New Orleans in 1988, I would try to look at as many promos from around the country as I could.

That was the only way I could improve, to see what other stations were doing.

A line of copy, a concept, an editing technique, distort the video, whatever it was, I would file it away for use later, to incorporate and customize into some project I might be working on.

It’s a lot easier to see the work from other stations today than it was then. All of the following promos were uploaded within the last month.

Read On

Devlin Design Group Names New VP/GM

Damon Bryant

Devlin Design Group, a scenic and lighting set design company, announced the addition of Damon Bryant to its management team.

Bryant has 28 years of experience in some of the most competitive local broadcast markets including Miami, Detroit, Chicago and most recently Kansas City.

He has worked for three O&O’s and with every major affiliate, FOX, NBC, ABC and CBS.

Bryant new role is as Vice President, General Manager and Director of Business Development.

“I am impressed with the collaborative creative culture at DDG,” said Bryant.

“The chance to play on their ‘field’ with all of the marketing and management expertise I have gained, is a game winning touchdown for me and Team DDG.”

“I have been on the lookout for someone to share the management load, and help position DDG for future wins,” said Dan Devlin, DDG’s owner.

“Damon’s years of experience and know-how rounds out and deepens our bench.”

Click here to read how Devlin Design Group helped the Cox stations in Jacksonville install and launch their new set ahead of a hurricane.

Here’s a promo that showcases the new set dynamically.

Posted by Action News Jax on Monday, October 2, 2017

WXYZ Continues Town Hall Meetings Tonight

WXYZ, the Scripps ABC affiliate in Detroit, is hosting a town hall meeting tonight, its fifth in a series as part of its Detroit 2020 community initiative to project a vision for communities in the future.

Mike Murri

“Throughout this series of town hall meetings, we are going out to communities across Metro Detroit to simply listen,” said Mike Murri, WXYZ’s general manager.

“Understanding the issues and challenges people are facing helps us do a better job of serving our viewers. It also gives us the opportunity to address those concerns in stories on 7 Action News. Our goal is to have a positive impact in communities throughout our area.”

Stories on the Michigan auto insurance crisis and Detroit water bills came from concerns shared at WXYZ’s town hall meetings.


WWL-TV Leads New Orleans’ Social Media

What drives social media engagement in New Orleans? WWL-TV says weather — and sometimes gumbo, of course.

WWL, Tegna’s CBS affiliate in DMA 51, leads in social media actions there over the last six months according to data from audience insight firm Shareablee.

WWL has just over 3.3 million actions on social, 25% of the total engagement generated in the market, with more than 13.6 million social actions. WWL also was first in actions per post with 259.

NOLA.com, the website of The Times-Picayune newspaper, which is owned by Advance Publications, led the market on both Instagram and Twitter with 760,000 and 174,000 actions, respectively.

Read On

KRIS Finds Harvey Victims Entangled In Red Tape

Harvey’s winds have blown themselves out, and the flood waters he left behind have receded.

CNN and The Weather Channel are long since gone.

Schools are just now reopening and the millions of dollars donated from high-profile concerts and countless less visible means across the country are nowhere to be seen.

What remains are thousands of residents mired in red tape, trying to get help from government agencies like FEMA and/or other institutions like the Red Cross.

Jessica Savage

Jessica Savage, an investigative reporter for KRIS, the NBC affiliate in Corpus Christi, Texas, owned by Cordillera Communications, says FEMA and the Red Cross have had a strong presence in the area since Harvey hit.

Yet, residents are exasperated.

“They’re caught in this government red tape, that’s the frustration we’re hearing. Navigation through the government bureaucracy is difficult for a lot of people,” says Savage.

And even though the response time from FEMA may take only days, “the reasons are really vague,” says Savage, for those denied benefits.

“They don’t understand why they were denied benefits.”

How many of those who apply for benefits have been turned down?

“When we ask FEMA for the number of people who’ve been denied, that’s when we hit a brick wall. They would not release that information. So we have no idea how many are affected by the FEMA denials.”

Savage says the station has filed a public information request for that data.

These are the stories local TV stations like KRIS, and many others in areas hit by Harvey are reporting on now.

KRIS is one of the TV stations I follow on Facebook and when Jessica’s story popped up, I wanted to see what other stories the station was covering related to Harvey’s aftermath.

If your station is aggressively focusing your news assets to cover stories that are helping hurricane victims in your area cut through the red tape, to find the right agencies, to give your viewers specific information about what’s available for their recovery, I’d like to write about it.

Contact me at [email protected] or 817-578-6324.

Jessica Savitch

NOTE: Readers of a certain age may see Jessica Savage’s name and think of Jessica Savitch, a local and network news anchor who died in a car accident in Pennsylvania in 1983.

I asked Savage if anyone else comments on the similarities.

“People remember her because she was one of the first female news anchors,” said Savage.

Savitch was hired at KHOU, the CBS affiliate in Houston, as the station’s first female reporter. A few months later, she became a weekend anchor, the first female news anchor in the South.

Savitch moved on to KYW in 1972, then the NBC affiliate in Philadelphia.

“Before she went to Philly, she was in Houston,” said Savage. “When I lived in East Texas, people thought I was her.”

Here’s an interview with Savitch from NBC News. There’s an annoying watermark across the video, sorry.

KCCI Earns Emmy For Football Concussion Special

More than a million students play high school football in the United States. Of those, it’s estimated 20% suffer a concussion, often undiagnosed, during the season.

What are the effects of those concussions and what’s being done to make the game safer?

KCCI, Hearst’s CBS affiliate in Des Moines, Iowa, earned an Emmy Award from the Upper Midwest Chapter of the National Academy of Television Arts and Sciences for its sports special, Impact: Concussions, CTE, and the Fight To Save Football.

WTVD Links With 3,400 Neighborhoods Via Nextdoor

Talk about hyper-local!

WTVD, the ABC O&O in Raleigh, N.C., is partnering with Nextdoor, a free and private social network for neighborhoods, to expand its local news presence in the area.

Nextdoor is used by more 3,400 neighborhoods in the greater Raleigh-Durham area to keep its users informed about what’s happening in their community and cultivate meaningful conversations around local issues.

“Discussing local news with neighbors is an essential way to build a strong community and an informed civic dialogue,” said Adam Frary, WTVD’s audience strategist.

The announcement on WTVD’s Facebook page prompted this comment from Margo:

Good to know. Much of what happens in Fayetteville neighborhoods, gets little coverage. This could give us “a stronger voice”, so to speak!

WTTG Launches Podcasts About Murdered Family

In 2015, the Savopoulos family and their housekeeper were murdered in their home in a wealthy suburb of Washington, D.C.

One man has been arrested for the murders and has plead not guilty to all charges. His trial is set for September 2018.

WTTG, the Fox O&O in Washington, has launched a six-part podcast series called The Mansion Murders: FOX 5 True Crime Podcast, about the murders of the Savopoulos family and their housekeeper Vera Figueroa.

The first episode came out Wednesday, Oct. 4.

This podcast series uncovers new information and never before heard interviews with those involved in the case.

Click here to go to WTTG’s website to listen to episode 1.