The holidays are behind us, a New Year is in front of us, and it’s time to get down to business. So I went searching to find the latest promos from TV stations across the country.
Let’s start with this very timely weather spot from WBZ, the CBS O&O in Boston, about how savage winter can be in New England. Keep in mind that Mt. Washington, N.H., the highest point east of the Mississippi, is one of the coldest spots on earth and recorded a wind chill of -97F the other day.
WPIX, the CW affiliate in New York owned by Tribune, secured limited rights to the Carole King song, Beautiful, to create a 60-second promo for its morning news.
“We’ve been airing Beautiful both on-air and on line,” says Dave McDonald, WPIX’s promotion manager.
“The idea had been kicking around in my head for a while.”
After getting the nod from David Hyman, his VP of creative, and Vas Mountzouros, his CSD, he asked vocalist Emma Kiara if she would take a stab at the song.
“She absolutely crushed it! Needless to say, it sealed the deal.”
Then he sent Mike Lee, WPIX director of photography, and Dimitry Trakovsky from Filmkraft, out to capture shots of people in the city and edited those with the footage of the “WPIX morning talent captured in great behind-the-scenes and out-of-studio settings to create a true vista of what it is to be New York’s Very Own. It aims at the heart in all of us and is pure emotional branding, practically guaranteed to leave the viewer with a smile on their face.”
Here’s a video of Carol King visiting the set of the Broadway musical, Beautiful, the Carole King Musical.
Monday is Sept. 11, or 9/11, a day that lives in infamy in this country.
And for the past four years, an employee with the Sept. 11 Memorial and Museum in Manhattan, places a white rose to the names of the 9/11 victims who would have been celebrating their birthdays that day.
“I told myself a long time ago that I had shed my last tear over 9/11. That is absolutely not true,” said Mark Mikulski.
“I do and I know I will continue to.”
WNYW, the Fox O&O in New York, will air this story on Monday.
Fox-owned WNYW New York takes viewers inside one of the most infamous prisons in America in a special, half-hour report.
Street Soldiers with Lisa Evers airs tonight at 10:30 and can be streamed on FOX5NY.com.
Lisa Evers took her current affairs show inside Rikers Island for the first TV town hall at the controversial correctional facility.
The purpose was to look at the impact of new programs meant to rehabilitate 18-21-year-old inmates, many of whom were arrested for the first time and awaiting resolution of their cases.
Inside the high security George Motchan Detention Center (GMDC), inmates sat in the audience with correction officers and program providers and had their chance to speak out with a panel of representatives.