Tag Archives: NBC

Picture Yourself In Richmond As Brand Manager

In researching what it’s like to live in Richmond, Va., I came across this review:

Richmond is a city with lots of trees and history. It has the amenities of a big city, great restaurants, lots of microbreweries and music! If you enjoy hiking and biking go to Belle Isle, Browns Island or the Capital Trail. Carytown has a plethora of local shops and restaurants. If you want to live not far from the mountains or beaches in an affordable East Coast City, Richmond IS THE PLACE!!

WWBT, Raycom’s NBC affiliate in the market, needs an audience development and brand manager responsible for growing audiences on every screen, including broadcast, mobile, OTT, desktop and social media.

This is a hands-on position for someone who is a strong writer, shooter and editor, but can also implement market research recommendations and achieve goals in audience development and revenue growth.

Richmond is the only city in the country with a Class IV white water rapids running through its downtown.

History is all around you here. Thomas Jefferson designed the state capitol, and George Washington designed the nation’s first canal system here.

Richmond is for lovers. Almost 30% of the population is unmarried, making it the No. 1 city in the nation to find love.

Apartment rents average about $950 for a 2-bedroom and houses average about $210,000.

Click here to go TVNewsCheck’s Media Job center for more information and directions on how to apply.


WNBC/Telemundo 47 Deliver 1.9 Million Meals To Needy Families

WNBC and WNJU (Telemundo 47), the NBC-owned stations in New York City, collected 1.9 million meals for local families in need and restocked eight area food banks with more than 240 tons of needed nonperishable goods last week.

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Picture Yourself In New Orleans As Promo Producer

New Orleans pretty much sells itself.

Music, food, Jazz Fest, Mardi Gras, Lucky Dogs in the French Quarter and crawfish boils.

Street cars amble up and down St. Charles Avenue. Ships ply the Mississippi River. Shrimp boats dot the waters surrounding the city. Tourists cruise the bars on Bourbon Street.

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NBC/Telemundo Stations Get 150,000 Pets A Home

Yesterday was National Adopt A Shelter Pet Day. And what better way to celebrate than to announce the return of the NBC/Telemundo stations Clear the Shelter campaign on Ssaturday, Aug. 18?

Since 2015, Clear the Shelters has helped more than 150,000 pets find new homes and families.

Visit cleartheshelters.com for more information.

Visit esocuparlosAlbergues.com to access information in Spanish.

Regional Murrow Awards Wrap-Up, 9 Markets

I’ve created a monster. Namely, writing about TV stations that won the various regional Edward R. Murrow Awards.

I have already shared dozens. But I can’t share all of them.

I do like to spotlight award-winning work, whether it’s news promotion or news coverage examples, as I believe looking at work deemed excellent by a jury of our peers helps everyone improve their craft.

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Buffalo’s WGRZ Wins 7 Regional Murrow Awards

WGRZ, Tegna’s NBC affiliate in Buffalo, N.Y., earned seven Regional Edward R. Murrow Awards from the Radio Television Digital News Association.

WGRZ’s awards are for Region 11, which encompasses New York, New Jersey and Pennsylvania.

The seven awards are the most WGRZ has received since 2011.

This is the third year in a row WGRZ.com has won for best website. This is second year in a row WGRZ has won for overall excellence.

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Graham Media Stations Win 5 Regional Murrow Awards

Graham Media Group TV stations in Detroit, Orlando and Jacksonville earned a total of five Regional Edward R. Murrow Awards.

“It is especially gratifying to see the hard work and dedication of our local newsrooms recognized with such a prestigious award,” said Emily Barr, Graham’s president.

Region 7, Large Market Television (Illinois, Indiana, Michigan, Ohio)
WDIV Breaking News Coverage
Severe Weather Alert: Record Wind Damage

WDIV Excellence in Writing:
Failure in Flint (show open), Kim Adams Cancer Fight, and Elliot Carter

WDIV Excellence in Sound
What’s Old is New Again

Region 13, Large Market Television, (Florida, Georgia, Puerto Rico, U.S. Virgin Islands)
WJXT Breaking News Coverage
Hurricane Irma

WKMG Best Website

KXAN’s 5-Part Investigation Uncovers Police Loophole

KXAN, Nexstar’s NBC affiliate in Austin, Texas, is running a five-part investigative series, Denied, on social, digital and television newscasts that reveals a loophole in Texas law giving police the discretion to withhold crucial information when someone dies in custody.

Denied launched Sunday on Facebook and KXAN.com. The stories will air on KXAN at 10 p.m. tonight and tomorrow night.

The investigation began when a Texas police department denied KXAN investigators access to video recordings captured during a high-profile in-custody death in Austin.

As KXAN’s team of investigators researched, they uncovered that police have used this law for decades.

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Meteorologist Pushes WCNC To Top On Facebook

In this week’s Social Scorecard, learn how WCNC’s meteorologist helped Tegna’s NBC affiliate in Charlotte, N.C., lead on Facebook by almost a million actions.

WCNC is ahead in social media actions in the market over the last six months according to data from audience insight firm Shareablee.

It has more than 3.5 million actions on social, 26.5% of the total engagement generated by the DMA (No. 23), with more than 13.3 million social actions.

WCNC also leads in actions per post with 226.

WBTV, the CBS affiliate owned by Raycom, led on Instagram with almost 280,000 actions.

iHeartMedia’s WHQC-FM, broadcasting a top-40 contemporary hits format, led on Twitter with more than 184,000 actions.

Matt King

Brad Panovich

Matt King, WCNC’s news director, says success on Facebook is helped significantly by Brad Panovich,the station’s chief meteorologist.

“I believe he has the most followers on social media of any one of our meteorologists in the company. This past weekend we had a tornado warning and the station was No. 1 in CrowdTangle, another station was No. 2 and then Brad was No. 3 individually, beating the rest of the other media outlets.”

King says Panovich often does Facebook Lives from his living room or his office, “that are kind of becoming must-see TV so to speak. He is so popular on social media.”

Hard news does well for high engagement on WCNC’s Facebook, especially when the station has a plan to cover it, like the death of the Rev. Billy Graham.

“We had a playbook or a plan in place for what would happen when we did get conformation,” says King.

“We were the first on Facebook and we went live with our news team on the set and we did special coverage. The engagement numbers on that specific day were through the roof.”

Digital-only coverage of news events is also part of WCNC’s strategy, says King.

“We had an officer funeral here that really touched a lot of people. We were online, digital only, with live shots of people out in the field for hours and people just wanted to be a part of that.”

Amy Lehtonen

Amy Lehtonen, WCNC’s digital director, says the station’s Facebook strategy is focused on the audience.

“We pay attention to the data and we recognize 67% of our Facebook audience is female. So we focus a lot of our Facebook posts around the female audience.”

Here’s an example of a WCNC news story that was tailored for the Facebook audience.

Lehtonen says the kinds of stories that do well on WCNC’s Facebook page are “stories that make people feel good and stories that people are going to care about.”

Like a story about a cat that walked 12 miles to get home.

King says the cat story was the most watched on Facebook among all of the Tegna stations.

Lehtonen says one viewer-generated video had more than 3.3 million views when the station asked for photos/videos of snow in Charlotte.

King says the station pays close attention to the comments users’ post.

“The comments and the discussion that we have will then lead us down a totally completely different path that we weren’t expecting and then two or three other great stories come out of that thread.”

Here are two examples of news stories that aired on WCNC as a result of social listening.

Both King and Lehtonen say their success on Facebook is posting what they think people will share on their feed.

“What are the things that you are gravitating towards when you are scrolling,” says King.

“Whatever it is that all our customers would share on a regular basis, we want to be part of that.”

KING’s New Newscast Leaves Positive Feeling

KING, Tegna’s Seattle NBC affiliate, launched a new newscast last week titled, Take 5.

The newscast airs in the afternoons at 4, with a casual conversation about news events, and storytelling centered around people, places and ideas that leave a positive feeling.

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