Tag Archives: NBC

KUSA News Campaign Hits Authentic In Every Way

KUSA, Tegna’s NBC affiliate in Denver, is airing a campaign that features more than 30 spots, with more coming.

Robert Springer

Robert Springer, KUSA’s advertising and promotion director, has just one  rule for them: “We don’t want anything scripted. We want them to be authentic.”

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TV Stations Cover Student Gun Protests On Facebook

High school students across the country are walking out of class to protest gun laws, and the stories are playing predominately on TV stations’ Facebook pages. For many stations, it’s become a national story that has no local boundaries.

I follow a lot of TV stations’ Facebook pages. Over the past few days, my feed has been inundated with stories about high school students leaving school, taking to the streets to protest, appearing before city or school officials, or going to their state capitol to protest gun violence. What follows are just a few of many, many posts by stations across the country.

I think it’s remarkable and I applaud the students’ movement.

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WRAL Shows Olympics In Next Gen TV Format

It’s the future of television — the new ATSC 3.0 broadcast television standard, which delivers stunning 4K ultra high definition (UHD) video.

And hundreds gathered to watch the Olympics at WRAL Raleigh, N.C., from Pyeongchang, South Korea in this new format, the first time the Next Gen TV standard was used to publicly show the benefits and features of the ATSC 3.0 standard with an Olympic event.

The event was a partnership between Capitol Broadcasting’s NBC affil WRAL, NBCUniversal and the National Association of Broadcasters.

“We’re proud to work with our network, our technology partners and NAB to showcase ATSC 3.0 as the future of television,” said Jimmy Goodmon, Capitol Broadcasting’s president.

“Our company’s 80-year legacy is rooted in serving our community and using technology to innovate our coverage. Next Gen TV is the new frontier. We are excited about the possibilities.”

Click here to see more about this new technology from WRAL.

Here’s a video from WRAL’s website about the new technology being shared at the Olympics:

KGW Tests Pet Dogs With Burglar Break-In

Perhaps you have a dog for protection.

You hope it will keep burglars at bay.

You want it to growl, bark, even attack when a stranger breaks into you home.

KGW, Tegna’s Portland, Ore., NBC affiliate, got a professional dog trainer to enter some homes to see how the dogs would react when the owners were away.

Turns out size doesn’t matter.

What would your dog do?

WHEC Wins 11 P.M. News With New Anchor Team

Imagine going into one of the TV ratings periods with an unknown news anchor team on the desk.

How unknown? Your new chief meteorologist’s first day on air is the first day of the sweep.

Even your creative services director is new, just a few months on the job.

Yet despite those obstacles, WHEC, Hubbard Broadcasting’s NBC affiliate in Rochester, N.Y., was the No. 1 newscast at 11 p.m. in adults 25-54 in the November 2017 sweeps.

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Brand New News Promos And Some Classics, Too

Before you watch this first spot, you need some history.

Its roots go all the way back to the 1980s when a concept promo called Home Movies was created for WPVI, ABC’s Philadelphia O&O.

The idea is that a family visits the Philadelphia area and shoots some home movies of their trip. Then they’re at home watching the movies when they notice that everywhere they went, a news van managed to work its way into the shot.

“It’s a great example of a simple, single idea that’s well-executed,” said Mike Davis, the man who originated the spot.

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Stephen Arnold Music Launches New AM Campaign

Stephen Arnold Music hopes to help TV stations across the country grow viewership for their morning news programs with a new music/image campaign.

Morning Ready, a market-exclusive campaign, features two upbeat morning anthems to get viewers going in the early hours.

There are male and female vocal versions, with custom lyrics available upon request.

Morning Ready has the style and feel of popular hit music. The lyrics have broad appeal, and together with the rhythmic guitars and inspirational groove, create a positive vibe ideal for matching up with local images and personalities.

Morning Ready is the latest in this series of cost-effective marketing toolkits for stations to maximize their morning news marketing.

Previous morning image campaigns from Stephen Arnold Music used in more than 100 markets include All About Early, Waking Up My Day and Everywhere I Go.

“Audiences look to their local TV stations for critical information in the morning,” says Chad Cook, Stephen Arnold Music’s creative director.

“Morning Ready is a quick turnaround, turnkey bundle that creates an even deeper connection with a station’s morning news team.”

Gold Bucket Bandit Tells WNBC How He Escaped

You remember the guy?

He grabbed $1.6 million of gold in an 86-pound bucket from the back of an armored truck in Manhattan in 2016 and disappeared.

WNBC, the NBC O&O in New York, tracked the infamous thief, Julio Nivelo, down in Ecuador and gives us an inside look at the robbery and shocking answer to this question: “what happened to the money?”

Yesterday, the gold bucket bandit told how he escaped to South America.

“My big feat, it was leaving the country without being caught.”

Today, he talks about how he’s spending the money.

Every Employee Helping Puts KGTV First On Facebook

Social Scorecard this week examines how complete station buy-in from all employees fuels KGTV’s performance to lead the San Diego market on Facebook.

KGTV, the Scripps ABC affiliate, is first in social media actions in the market over the last six months according to data from audience insight firm Shareablee.

KGTV has almost 4 million actions on social, 27% of the total engagement generated by the DMA (No. 29), with more than 14.7 million social actions. KGTV also lead in actions per post with 266.

NBC O&O KNSD led on both Twitter and Instagram with more than 142,000 and 358,000 actions, respectively.

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WNBC Tracks Down ‘Gold Bucket Bandit’ In Ecuador

You remember this guy?

He grabbed $1.6 million of gold in an 86-pound bucket from the back of an armored truck in Manhattan in 2016 and disappeared.

WNBC, the NBC O&O in New York, has tracked down the guy in Ecuador and gives us an inside look at the robbery and how he escaped to South America.

The second and third portions of the series will take viewers even deeper into the international drama.

Watch here to see them this week.