Tag Archives: music image campaigns

Stephen Arnold Music Launches New AM Campaign

Stephen Arnold Music hopes to help TV stations across the country grow viewership for their morning news programs with a new music/image campaign.

Morning Ready, a market-exclusive campaign, features two upbeat morning anthems to get viewers going in the early hours.

There are male and female vocal versions, with custom lyrics available upon request.

Morning Ready has the style and feel of popular hit music. The lyrics have broad appeal, and together with the rhythmic guitars and inspirational groove, create a positive vibe ideal for matching up with local images and personalities.

Morning Ready is the latest in this series of cost-effective marketing toolkits for stations to maximize their morning news marketing.

Previous morning image campaigns from Stephen Arnold Music used in more than 100 markets include All About Early, Waking Up My Day and Everywhere I Go.

“Audiences look to their local TV stations for critical information in the morning,” says Chad Cook, Stephen Arnold Music’s creative director.

“Morning Ready is a quick turnaround, turnkey bundle that creates an even deeper connection with a station’s morning news team.”

‘Everywhere I Go’ Sings Local TV News’ Portability

da527__smartphone_tips_wilderness_planning1These days, there’s no such thing as being alone in the middle of nowhere — isolated, cut off, uniformed.

Everywhere you go, thanks to the device in your hand, you’re connected to everything that is going on, starting in your neighborhood and around the world.

untitledThat’s the premise behind a new music and image campaign from Stephen Arnold Music (SAM) called appropriately, Everywhere I Go, launched for TV stations to use to highlight their presence online, on mobile and on social media.

“A station’s digital offerings have rapidly become a key component of its brand,” said Chad Cook, SAM’s VP of creative.

Read On

WJLA Wakes Up D.C. With Catchy Jingle

TV stations have been using music to promote their station and their news for years. One of the early music image campaigns was the “Hello” campaign written by Frank Gari. Here’s a version from 1977 in Milwaukee.

wumd_600x180_eblast_v1The music image campaign is still relevant today, with music production companies offering a variety of songs in different genres and styles to suit any market. In some cases, these songs come complete with generic footage that can be used in conjunction with whatever custom shots the station includes of their market, their talent, and their people.

The key to making these campaigns work is keeping them fresh over a period of time.

Abc7_legalCMYK1Sinclair’s ABC affiliate WJLA Washington launched a music image campaign from Stephen Arnold Music (SAM) called, Waking Up My Day, in March.

The campaign, according to Chad Cook, SAM’s VP of creative services, has been syndicated in more than 100 TV markets.

Its versions of Waking Up My Day launched this March.

In July, Stan Melton, WJLA’s creative services director, commissioned the folks at SAM to customize a version to promote the station’s morning traffic and weather reports.

Melton says the station’s 6-7 a.m. news is up 100% in shares among adults 25-54 year-to-year.