Before you watch this first spot, you need some history.
Its roots go all the way back to the 1980s when a concept promo called Home Movies was created for WPVI, ABC’s Philadelphia O&O.
The idea is that a family visits the Philadelphia area and shoots some home movies of their trip. Then they’re at home watching the movies when they notice that everywhere they went, a news van managed to work its way into the shot.
“It’s a great example of a simple, single idea that’s well-executed,” said Mike Davis, the man who originated the spot.
Twenty-six people from 12 different markets drove close to 3,500 miles one-way to attend a news training session at KARK and KLRT, the NBC and Fox affiliates in Little Rock earlier this month.
KARK is owned by Nexstar which operates KLRT, owned by Mission Broadcasting, under a shared services agreement.
It’s the third annual continuing-education session for Nexstar employees, which this year included participants from Nexstar’s new markets, Topeka, Wichita, and Knoxville, following Nexstar’s acquisition of Media General.
Meeting new journalists at #NexstarTD in Little Rock!
Those attending included news anchors, reporters, assignment editors, news producers, digital media producers and one news director.
WVUE, Raycom’s Fox affiliate in New Orleans, is conducting an all-day fundraiser today to help the Red Cross provide services for those affected by flooding in Louisiana.
After a week of historic rain, widespread flooding continues in many areas, roads are still closed, and hundreds are displaced.
“It’s not only our duty as broadcasters to make sure our viewers are safe, either by warning them early of dangerous weather or keeping them informed as those storms move through our area, but after the storm passes, it is also our duty to help those around us who have been affected,” said Tim Ingram, WVUE’s general manager.
“We feel we can be the most effective by raising funds for the American Red Cross.”
WVUE is being joined by iHeart Radio New Orleans and several other Raycom TV stations in Louisiana, Mississippi and Tennessee.
To donate, visit FOX8Live.com/FloodRelief or text Flood to 88008.
The Raycom stations participating in addition to WVUE include, WAFB, Baton Rouge; KPLC, Lake Charles; KSLA, Shreveport; WDAM, Hattiesburg; WLOX, Biloxi; and WMC, Memphis.
Thursday, Oct. 29, begins the November 2015 TV sweeps period.
In these days of Nielsen meters and Rentrak, do sweeps really matter anymore?
“Everyone thought LPM’s (local people meters) would diminish the significance of sweeps,” says Mike Monsell, creative service director for WPVI, the ABC O&O in Philadelphia, “but that didn’t hold true. All it did was make the other non-sweep months more important. So, for us, every month … every day is important now. But the sweep months will always be unique, as the networks and syndicators still ramp up their efforts during these months.”
News ratings aren’t won during sweeps, they are only measured then. So what is your station doing to heighten awareness about your news product?
Every ratings period, the Market Share blog calls for you to share your sweeps promos and the stories they promote.
That means the story has already aired, so there’s no compromising any competitive secrets. We just want to share what local TV news operations are doing to increase sampling.
So please send me links or embed codes (embed codes will be the death of me) to your promo examples and the stories they promote.
That is, if, in these days of meters and Rentrak, sweeps really matter anymore.
Here’s a November sweeps supertease from WHBQ, the Cox-owned Fox affiliate in Memphis.
Ron DeJoseph is the new creative services director at WHBQ, the Cox-owned Fox affiliate in Memphis.
DeJoseph comes from WSOC, Cox’s ABC affiliate in Charlotte, N.C., where he’s currently the promotion manager, running the marketing department until WSOC hires a creative services director there. WSOC’s former creative services director went to the Cox operation in Jacksonville, Fla.
One of the practices I admire about the Cox Media Group (CMG) is how they promote from within, grooming key employees to embrace the company’s working philosophy and giving them a path to greater opportunities.
“I’m thrilled about the opportunity to advance my career within CMG,” says DeJoseph. “I’ve learned so much during my tenure at WSOC and I look forward to contributing to the growth of one of our newest properties.”
When I asked DeJoseph about assuming the leadership role at WHBQ, he seemed to know exactly what he was going to do.
“We’re going to instill the Cox brand of news and marketing,” he says, adding that Cox is known as a very research-driven media company.
“We’ll take the research and connect the dots through the process, from writing, to story-boarding to pre-production, shooting, editing and post production.”
If I was in the marketing department at WHBQ, this would be music to my ears. A solid plan, based on research, driven by a passionate, experienced leader. Where do I sign up?
DeJoseph is a 10-time Emmy Award winning producer and editor.
“Ron spearheaded the migration and integration of cinema cameras and gear, transforming WSOC’s creative services into a one-stop shop to shoot and produce high-end, impactful image campaigns,” says Paul Briggs, WHBQ’s general manager.
On a map, Memphis, Tenn., and Biloxi, Miss., are almost 400 miles apart. Biloxi sits on the far southern Gulf Coast of Mississippi while Memphis is just across the state line above northern Mississippi.
But when tragedy struck residents in central Mississippi, geography couldn’t keep Raycom television stations in Memphis and Biloxi from joining together, along with Raycom stations in Jackson and Hattiesburg, Miss., to assist residents in their communities.
Two days before Christmas, tornadoes touched down in central Mississippi killing five people and destroying more than 300 homes and businesses. One was an EF3 with sustained winds of 125 mph.
On Thursday, Jan. 8, those four Raycom TV stations — WDAM Hattiesburg, WLBT Jackson, WLOX Biloxi and WMC Memphis — simultaneously conducted a special one-day fundraiser, Mississippi Tornado Relief: Hope, Help & Healing, which raised more than $200,000 for the Greater Pine Belt Community Foundation. The foundation will assist with the long-term recovery needs of those tornado victims.
“A great example of what local broadcasters bring to their local communities,” is how Lec Coble, Raycom’s corporate marketing director, described it.
Coble also commented on how the power of marketing “can be used to assist the local communities we work in and serve every day.”
The stations involved shared the need with viewers through news coverage, promotion on the air, online and through social media.
“This is exactly what we believe local television is all about,” said Paul McTear, Raycom CEO.
“We are grateful to our viewers in Mississippi and the Memphis, Tennessee area for coming together and assisting their neighbors in such a large and meaningful way.”