Tag Archives: marketing director

KING Names Jay Yovanovich Marketing Director

Jay Yovanovich

KING, Seattle’s NBC affiliate owned by Tegna, announced that Jay Yovanovich is the new director of marketing for both KING and independent KONG.

Yovanovich comes to KING from WRAL-WRAZ, the NBC-Fox duopoly in Raleigh,N.C., where he was at times promotion producer, promotion manager and director of marketing.

“I’m thrilled to lead the marketing efforts of one of the greatest stations in the country,” said Yovanovich.

“I’ve always admired KING’s legendary news tradition and stunning creative content,” he added. “It will be an honor to work with such an incredible brand on all platforms.”

Prior to WRAL, Yovanovich held promotion producer and creative services manager roles with stations in Pittsburgh and Charleston.

In his career thus far, Yovanovich has won four Gold Promax Awards and several Mid-South Emmy Awards.

Jim Rose

“We have the great fortune of hiring an immensely talented marketing executive like Jay,” said Jim Rose, KING’s general manager.

“He fully understands the legacy of the KING 5 brand, steeped in our journalistic roots and community service combined with a passion for our business.”

Although Yovanovich is from the New Jersey, he’s a Blue Hen, a graduate of the University of Delaware.

Here are a few promos from Yovanovich’s Vimeo page.

KVUE Names Matt McAllister Marketing Director

KVUE, Tegna’s ABC affiliate in Austin, Texas, brings Matt McAllister on board to lead the station’s marketing efforts.

McAllister is an experienced marketer and advertiser with a background in digital storytelling across multiple industries, according to the station.

Matt McAllister

“From the start, Matt impressed us with his passion and experience,” said Kristie Gonzales, KVUE’s general manager.

“He’s a rock star when it comes to branding and creating original, engaging content.”

McAllister background includes marketing for the health care, financial, real estate and hospitality industries.

Bob Kim

You may notice that there is no mention of any local TV broadcasting experience in McAllister’s work history. Last year, WFMY, Tegna’s CBS affiliate in Winston-Salem, N.C., hired a first-time broadcaster, Bob Kim, to lead that station’s marketing.

In an article I wrote about Kim, he said: “I think that’s the reason I’m even here — the non-broadcast guy marketer who’s come to a broadcast place.”

Shortly after Kim took over, the station created a campaign that gave me goosebumps.