Tag Archives: marketing

WHEC Earns National Murrow For Best Newscast

WHEC’s Jennifer Mobilia and Brett Davidsen anchor in the elements on March 14, 2017

In mid-March of 2017, Winter Storm Stella covered Rochester, N.Y., with more than two feet of snow. In the span of 36 hours, the greatest single snow event in the city’s history.

WHEC, Rochester’s NBC affiliate owned by Hubbard, earned a national Edward R. Murrow Award for Best Newscast in the small market category for the station’s 6 p.m. newscast that aired on March 14, 2017.

“We are very proud to be recognized by our peers for our commitment to our community,” says Casey Clark, WHEC’s news director, “these awards act only as motivation to continue to produce the best local newscasts that truly make a difference.”

The Radio Television Digital News Association has been honoring outstanding achievements in electronic journalism with the Murrow Awards since 1971.

The Murrow Awards are the embodiment of the values, principles and standards set forth by Edward R. Murrow, a journalism pioneer who set the standards for the highest quality of broadcast journalism.

Experience Powers WHAM To May Ratings Win

(WHAM’s anchor team from left to right): Meteorologist Scott Hetsko, chief meteorologist Glenn Johnson, news anchor Don Alhart, news anchor Ginny Ryan, news anchor Doug Emblidge and sports director Mike Catalana.

WHAM, the ABC affiliate in Rochester owned by Deerfield Media but operated by Sinclair under a shared services agreement, scored a ratings edge in adults 25-54 during the May sweep in the morning, early evening and late news periods, according to the station.

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Music And Fireworks, WJXT To Air July 4 Special

WJXT, Graham Media’s independent in Jacksonville, Fla., is presenting a live special on July 4 at 8 p.m.

Red Hot & Boom celebrates Independence Day with a bang on the St. Johns River in downtown Jacksonville, featuring live performances from major recording artists.

“This year’s show will be bigger than ever,” said Bob Ellis, WJXT’s general manager, “with the addition of top national entertainment. For the first time ever, in partnership with 97.9 KISS-FM, nationally known recording artists will take the stage at The Landing as part of Red Hot & Boom.

“We are so excited to partner with WJXT to bring this one of a kind experience to Jacksonville,” said Nicky Sparrow, iHeart Media market president.

Josh Goodman, A Versatile Voice, Always Available

Josh Goodman

The voice-over announcers used by TV stations often represent as much of the branding of the station as anything else.

That voice is heard on news image promos, programming episodics, community project announcements, special report spots and even daily topicals.

Regardless of the nature of the spot, the way the spot is edited or the subject matter, the station announcer is the one branding element that is consistent throughout the station’s marketing and advertising.

And it should be. You want the viewer to be able to hear your announcer and think of your station.

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WRAL’s Bill Leslie Retiring With Farewell Tour

Bill Leslie

Bill Leslie’s last day doing the morning news on WRAL, Raleigh’s NBC affiliate owned by Capitol Broadcasting, is June 29. Leslie has been with Capitol Broadcasting on both radio and TV for 39 years, with 25 of those on the morning news.

After 25 years of helping viewers get their day going on WRAL, Leslie, I hope, is going to sleep in for a few days.

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Facebook Posts — Phone Vs. Laptop: Who Wins?

I follow quite a few TV stations on Facebook. I not only get story ideas for my Market Share blog, but it acts as a kind of a national news feed.

There’s another car chase in California.

I monitor the lava flow in Hawaii.

And it snowed in the mountains of Montana.

But depending on whether I’m on Facebook on my cell phone or my laptop, the feed is radically different. Why is that? Isn’t it the same Facebook, my Facebook?

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WGN Collects 5 Million Airline Miles For Sick Kids

Five million miles. That’s enough miles to fly around the planet 200 times. Or more importantly, fly more than 400 families of five  round-trip from Chicago to Orlando. Fla.

My math may not be exact, but it all adds up to supporting the wishes of critically ill children and their families for Make-A-Wish Illinois.

A week ago, Tribune’s independent WGN Chicago teamed up with Make-A-Wish Illinois, and spent an entire broadcast day devoted to collecting airline miles that can used by critically ill children and their families to have their wishes granted.

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WPTV Meteorologist Bikes Entire Market For Charity

Steve Weagle

WPTV’s Chief Meteorologist Steve Weagle spent five days biking 120 miles on the beach. Let’s hope he had a comfortable seat on his bike. (WPTV is the Scripps-owned NBC affiliate in West Palm Beach, Fla.)

But he should be used to this by now, as it’s the 20th year he’s participated to raise funds for the American Red Cross.

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KSAT Meteorologist Retires, KENS Says Thanks

Steve Browne

KSAT’s chief meteorologist, Steve Browne, retired last week after 30 years on the air in San Antonio.

KSAT is the ABC affiliate in the market owned by Graham Media.

Nothing unusual about a chief meteorologist retiring after 30 years on the air. But what is different is how competitor KENS handled it. KENS is the market’s CBS affiliate owned by Tegna.

Don Smith

“We took a unique approach,” said Don Smith, KENS marketing director, “by actually thanking him for his service to San Antonio. Viewers reacted quite positively.” A few of the posts:

This is so awesome! Incredibly kind of y’all! Thanks, KENS friends! — 
Myra Arthur

You all are so classy to extend a congratulations to Steve Brown no matter what network you work for. It’s a labor of love that you all share with one another and us. — Debbie Beasley Kelley

Love this that KENS did a farewell to Steve Browne. How classy is that!! The southern people are a breed all their own. Congratulating and wishing a weather caster from another station well. Good job, KENS 5! — Monica Tholen Villarreal

That is another reason why I continue to be a KENS5 viewer. They went out of their way to wish Steve Browne a happy retirement. I want to commend the station for doing that because they did not have to do it at all. — Christopher Farley

Thank you KENS 5 for recognizing your competitor’s icon. That is a class act!! — Susan D Gibson

And this is why I love KENS 5…..nothing but class. Happy Retirement Steve Brown! — Lorise Santellan

That’s very classy to pay tribute to another station. Good luck Steve Brown. — Kathleen O’Neal-Dickinson

“It was unexpected and made viewers feel something about us,” said Smith.

“Old school thinking is you don’t mention your competitor — but in this case, it was the right thing to do. We positioned ourselves as the good guys and by golly — it worked.

“Here’s … the FB post, which currently has 1.3K likes, 94 shares and 33K views. We even got a kind comment from one of the KSAT anchors.”

WBZ Hits Grand Slam With ’70 Years’ Campaign

Tomorrow, Saturday, June 9, WBZ, the CBS O&O in Boston, celebrates 70 years of broadcasting as New England’s first television station.

In December 2017, WBZ launched an extensive on air and social media campaign built around its 70 years of service to the city.

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