Market Share

What’s that sound? A creative promo for NBC’s WVIT Hartford, Conn., about an incessant noise driving residents nuts resulted in big ratings the night the story aired.

More than a dozen Sinclair-owned TV stations across the country participated in this year’s 34^th Souper Bowl of Caring, collecting food and money to donate to local charities fighting food and nutrition insecurity.

For the past 10 years, Sandra Perez has been a presence in the newsroom at KSTS, serving in various capacities, including assistant news director, managing editor, senior producer and morning content producer.

The murder of a Navy pilot’s wife went unsolved for 44 years until a cold-case detective used a new method to find the killer.

I believe in TVNewsCheck and I’ve often joked that I enjoy writing the Market Share columns so much that I would do it for free. And perhaps now is the time to do that, at least for a little while.

KAKE, Lockwood Broadcast Group‘s ABC affiliate in Wichita, Kan., unveiled an all-new state-of-the-art set and graphics package during the station’s 70^th anniversary year.

Karen Vigurs-Stack is the new creative services director for WSPA, Nexstar’s CBS affiliate licensed to Spartanburg, S.C.

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New jobs posted to TVNewsCheck’s Media Job Center include openings for a national advertising sales account executive and a marketing consultant.

KHOU’s dogged determination to get to the bottom of why some Houstonians aren’t getting their mail earns congressional approval and thanks from viewers.

The latest news image promo from KMGH Denver uses examples from its community involvement and news coverage. “We didn’t want to just tell people what we are about, we wanted to show them,” says Travis Lupher, KMGH’s promotion manager.

WVEC in Hampton Roads, Va., saw increased viewership when the station used tune-in promos for special reports that aired in targeted newscasts.

Brandit247 provides high-quality, ready-to-air multimedia campaigns for local stations at a budget-friendly price. “We create customizable local news and station branding campaigns,” says Marty Frey, Brandit247’s brand strategist.

WKMG Orlando, Fla., and other Graham Media stations believe news coverage that provides evidence-based solutions to community problems is a way to keep themselves relevant to viewers.

New jobs posted to TVNewsCheck’s Media Job Center include openings for an executive producer for a daily digital opinion program and a 10 p.m. producer for a TV station.

WCAU’s consumer unit responds to every complaint and gets them resolved, delivering credibility to its positioning statement: Count On It.