PromaxBDA, the global trade association of the entertainment marketing and design industry, today appointed Jennifer Ball head of marketing, effective immediately.
She will report to Steve Kazanjian, the group’s president-CEO.
“Jennifer brings a combination of business expertise and marketing leadership to PromaxBDA,” Kazanjian said.
“She is recognized in the industry for building high performing teams and developing strategies that accelerate growth for entertainment brands and their partners. Jennifer’s strategic, creative, and background will provide leadership and inspiration to the association and its members as we enter a new and exciting time in our industry.”
“As a long-time member of PromaxBDA, I am thrilled and excited to join an organization whose mission is to engage, inspire, and educate global marketers,” said Ball.
“I look forward to working with a creative team, and a board of directors that is comprised of the best in the industry.”
Ball will lead the development of PromaxBDA’s marketing and brand vision.
The global association represents more than 10,000 entertainment promotion, marketing and design professionals and companies.
In this newly created role, she will also forge strategic partnerships with emerging content and digital companies, whose marketing and design teams are helping define best practices for this rapidly evolving industry.
Ball has a career of more than 20 years working for top entertainment brands. She joins PromaxBDA from Univision Communications, where she was EVP of marketing and content partnerships.