Before you watch this first spot, you need some history.
Its roots go all the way back to the 1980s when a concept promo called Home Movies was created for WPVI, ABC’s Philadelphia O&O.
The idea is that a family visits the Philadelphia area and shoots some home movies of their trip. Then they’re at home watching the movies when they notice that everywhere they went, a news van managed to work its way into the shot.
“It’s a great example of a simple, single idea that’s well-executed,” said Mike Davis, the man who originated the spot.
Talk about being in the right place at the right time! ABC O&O KABC Los Angeles’ helicopter caught the scene when police were able to return a kidnapped young girl to be reunited with her mother right on the streets of L.A.
And Brad Galli, the sports anchor for Scripps-owned ABC affil WXYZ Detroit, shared the story of a 92-year-old grandmother who got to watch her grandson play goalie for the Detroit Red Wings for the first time.
Jared Coreau's 92-year-old grandma is the real MVP. She said watching her grandson get a win for the Red Wings was the best day of her life.
Posted by Brad Galli on Thursday, December 29, 2016
There are several new job opening around the country that I want to share with you that can been seen in our Media Job Center.
Waypoint Media has a unique opening for the right person as their group director of marketing and promotion based in Meridian, Miss.
Waypoint has 13 television stations (nine are Big Four network affiliates) and four radio stations in central and southeastern United States.
Candidates must have creative abilities to help oversee the production of outstanding on-air promo campaigns for our stations to share while also providing keen organizational skills and strategic vision for the long-term success of each station and the company.
At the top of the priority list is ensuring the development and expansion of the station brand in their respective markets.
Candidates should have a minimum of five years experience as a promotion manager at a Big Four network affiliated station or group. Experience as a group director of promotions would be preferred.
Click here for more information about the position and how to apply.
WWSB, the ABC affiliate in Sarasota, Fla., is looking for a “hands-on” marketing director.
Just tucked in below Tampa, surrounded by beautiful gulf waters, there are not many places in the world as beautiful as Sarasota, Florida.
Candidates must have a successful & impressive track record of driving ratings and audience growth by producing breathtaking video, print, and digital promos in a diverse, multi-platform environment.
To find out if you have the right stuff for this rare opportunity, click here for more information and how to apply.
KNBC, the NBC O&O in Los Angeles needs a nightside topical promotion producer.
Talk about a high-profile opportunity in one of the most sought after-markets!
In this position, you will conceive, produce, edit and write on-air promotional spots and marketing campaigns.
You’ll create promotions such as topicals, PSAs, image, and franchise campaigns to execute the strategic goals of the station while working with a highly-skilled team of branding experts.
There’s a lot more about this opening than meets the eye, so make sure you check it all out and how to apply by clicking here.
Next week is TVNewsCheck‘s annual NewsTECHForum in New York.
To see speakers and session subject topics, click here.
Here are some stories TVNewsCheck has already published about the conference.
TV stations face a dilemma every time they post on their Facebook page.
Should they give away free news to users on Facebook who want it now, or use Facebook to drive users to their other screens that pay the bills, like their websites or newscasts?
I follow many TV stations’ Facebook posts, and have interviewed many local TV executives about their use of Facebook for a weekly series called Social Scorecard on TVNewsCheck‘s sister site NetNewsCheck.
And almost universally, they mention this struggle between giving users free news and/or enticing users to go to the stations’ other screens, where there’s revenue.
Many stations report that upwards of 70% of their web traffic comes directly from Facebook.
And although it’s difficult to tie increased news ratings on TV directly to Facebook, many stations say they see a relationship.
So how are stations using their Facebook pages to get their fans to watch on TV, or go to their website?
Here are some random examples I found from the stations I follow on Facebook. By the way, if you want me to like/follow your station’s Facebook page, email me the link at [email protected].
It’s the November ratings period, so many stations are using Facebook to promote special reports for their TV newscasts.
In some cases, the Facebook promo is the same as the TV promo. But in many cases, the Facebook promo is different since it needs to be effective without any audio, as it’s been reported that 85% of Facebook users watch videos with the sound turned off.
I looked for posts that had a clear “call to action” to watch in either the post or the promo.
Students as young as 12 years old are writing, shooting, editing and starring in videos that have been shown in news programs on Univision-owned WXTV New York.
“It’s an incredible opportunity for kids to have a voice on social and community issues that impact them,” said Dominic Cipollone, principal at New Venture Community School in the Bronx.
The results are part of a project started by Hispanic-focused Univision Communications, to open media centers in schools across the U.S.
New Venture Community School in the Bronx was the first one opened earlier this year and more on the way in Austin, Los Angeles, Chicago, Miami and Oakland.
Randy Falco inaugurates the first Univision Media Center at the New Venture Middle School.
“This is the first of the Univision Media Centers we plan to create across the U.S. as part of our efforts to increase diversity in the media and technology sectors and our commitment to investing in the future generation of media professionals,” said Randy Falco, Univision’s president.
The media centers are equipped with five to eight production kits, which includes cameras, microphones, lights and other video production equipment.
Some of the centers also include editing computers as well as a mini control room complete with switchers, monitors and audio boards.
In addition to gaining experience with production and editing equipment, the students will receive training from media professionals at Univision.
“We had everyone from the highest level executives put in the time and elbow grease to set up the centers,” said Jessica Herrera-Flanigan, Univision’s government and corporate affairs EVP. “Then we’re helping with the curriculum development and also sending in professionals to go in and regularly work with the students.”
“It really is a way to give young people a voice,” said Cipollone. “In communities like ours, if we expect change to take place, it has to come from children who live in the community.”
Children like 12 year-old Heaven Castillo and Hailee Drew, students at the Bronx’s New Venture Community School, who learned right away the power of collaboration in storytelling.
“Hailee wanted to do a video on pollution,” said Castillo, “and I wanted to do something on animals. So we decided to combine it, and came up with how pollution affect animals.”
The students researched their subject and found useful images on Google. The pair discovered that each of them brought a unique strength to creating the video.
“Heaven is very good at talking,” said Drew, “she just knows what to say. I’m really good at the editing part, so it came together because of those two talents that we have.”
Although neither had any on-camera experience, both admitted feeling comfortable addressing the lens. “We weren’t freaking out about being on camera,” said Castillo.
Drew found her niche putting the story together, “editing was very fun.”
Although both embraced the technology and had fun doing it, Univision has a more profound reason for the media centers.
“We’re not giving them the tools and saying OK, make videos,” said Herrera-Flanigan. “It’s more like, you can make this a possible career track for yourself.”
While both do envision themselves as journalists someday, they already feel like TV stars after their video aired on WXTV.
Classmates come up to Castillo asking, “Weren’t you on television? My whole family saw it and they want to congratulate me.”
“Parents, classmates, were surprised,” said Drew, “because they had no idea we were working on it. They were asking us a whole bunch of questions, how did you do it, where did you get the material, how did you do the effects?”
“And that’s our vision,” said Cipollone, “to have kids become leaders, and understand the power of their voice, the power of media, and how it can influence ideas moving forward.
“When we give children that power, and that ability to be heard, you can move mountains.”
A video by Michael Perez.
To read more about Univision’s unveiling of the first media center at New Venture Middle School, click here.
To read more about the volunteer efforts of Univision employees at the school media centers, click here .
NOTE: In nearly every high school, (and many middle and elementary schools), there is a TV studio, studio cameras, switchers, digital field cameras, sophisticated non-linear edit systems, graphic animations software programs, etc. that rival and sometimes exceed what exists in many TV stations.
And every day, they’re putting together newscasts that are broadcast within the schools and sometimes on local community cable channels. In many of these newscasts are edited packages that cover every area of daily school life. And many of them are inventive, provocative, and creative. Many of them are well-written and crafted, covering issues like teen pregnancy, bullying, drinking and driving, drugs, relationships with parents, health, love and sex, and many other issues that are relevant to young adult life.
Of course, many are scholastic in nature — interpretations of short stories, music and song, original stories and fantasy.
Rich and varied content, from a perspective not seen in local TV news, is being created everyday. I contend that their voice might have a regular place in your local TV news.
Parents would want to see it. Teens, or course, would watch it. School board members would want their districts included. School principals would be proud to have their school represented. And the average viewer would marvel at what the oft-maligned teenager is capable of doing.
The content is there — all you have to do is tap into it, and put it on the air and promote it. And think of who would want to sponsor such a segment — computer companies, record companies, clothing stores, movie studios, etc.
Matter of Fact With Soledad O’Brien, launches this weekend at TV stations across the country.
The second season of the political magazine program, which launched in 2015 with another host, debuts with Soledad O’Brien, an Emmy and Peabody Award winning journalist, at the helm as anchor and producer.
The weekly half-hour program will air on the Hearst-owned stations as well as stations owned by CBS, Meredith, Nexstar, E.W. Scripps, Tegna and Tribune.
New stations carrying Matter of Fact With Soledad O’Brien are the Fox O&Os in Los Angeles and Charlotte, N.C., extending the show’s reach to 75% of the country.
“Soledad is one of the most recognizable and accomplished journalists in television today,” said Jordan Wertlieb, Hearst Television’s president.
“Her breadth of experience in global, political and investigative journalism will be invaluable as we expand the program’s reach.”
This week’s second-season launch features Baltimore Ravens tight end Ben Watson discussing Colin Kaeprnick’s anthem protest, and Congressman Mike McCaul (R-Texas), chairman of the House Committee on Homeland Security, addressing the anniversary of 9/11.
O’Brien has produced non-scripted programming, several documentaries and presented live events, concert specials, and award shows on numerous platforms, including CNN, Nat Geo, HBO, NBC, MSNBC, A&E networks, and Lifetime.
She reports for HBO RealSports with Bryant Gumbel, PBS NewsHour and WebMD. She is the winner of multiple Emmy awards, the George Foster Peabody Award and the Alfred I. DuPont Award.
For a complete list of stations and time that air Matter of Fact With Soledad O’Brien, click here.
Here’s a story from last week’s program about a teenager who was elected mayor of a small town of nearly 4,000 people.
When most people think of Southern California, they think Beverly Hills, Rodeo Drive, Hollywood glamor, fabulous homes and lifestyles.
But there is another side to the area that is more bleak, according to KABC.
More children and families are at risk of going hungry in Los Angeles County than in any other county in the nation. One out of every six people in Southern California experiences hunger, especially during the summer.
So KABC, the ABC-owned affiliate in Los Angeles, and its sponsors, raised a record 5,619,534 pounds of food for Southern California food banks during its 5th Annual Feed SoCal Food Drive.
KABC’s partners include Albertsons, Vons, Pavilions, Subaru, ESPN LA 710, Mathis Brothers Furniture, and Ontario Auto Center.
Thanks to the generosity of Southern Californians, this amounts to 4,682,945 meals to feed Southern California this summer.
“This kind of work is more important than ever,” said Cheryl Fair, KABC’s general manager, “and we are extremely grateful to our viewers for their generosity.”
Five stations from five different broadcast companies doing five different promos for the same, identical news story.
They get 48 hours and must use the material they have in house.
What did they come up with? Which one worked best? Now, you can decide.
Welcome to the Battle of the Promo Superstars, one of the first sessions of its kind at this year’s PromaxBDA Station Summit at The Mirage in Las Vegas.
Moderated by David Baumann, a former station CSD in Detroit, Seattle and Minneapolis, and now marketing and creative director for Stephen Arnold Music, Battle of the Promo Superstars lined up creative services departments from Tegna, Scripps, Tribune, Hearst and Sinclair stations in a fun and creative competition to see what kind of creative approach they would each take to the same news story.
We’ve all seen stories like this, some call them TSRs, Targeted Special Reports, special stories from news during sweeps.
Then the folks in creative services create the promos that hopefully, increase viewership.
Here’s the story they all used. It’s from WCVB, the Hearst ABC affiliate in Boston.
And in each case, the stations came up with a 30-second promo, a :15, an ID and a Facebook promo.
PromaxBDA announced the top finalists for this year’s Local Station Promotion and Marketing Awards, and Tribune Broadcasting properties received 48 nominations.
The winners will be honored at the annual PromaxBDA Station Summit coming up in June in Las Vegas.
To see the complete list of all nominations, click here.
Sharing outstanding local TV marketing and advertising is what this column is all about. So look to see more of Tribune’s nominations here over the coming weeks.
If your company or station was also nominated for one of this year’s PromaxBDA Local Station Promotion and Marketing Awards, and you’d like to share the work, please send me the link/embed code and any background information you’d like to include.
And good luck to all of the nominees. Winning an award will be special, but being nominated is recognition from your peers that you’re doing exceptional work.
WTTV, CBS, Indianapolis
Total Package Design, Station/Channel, On-Air
KTLA, CW, Los Angeles
WITI, Fox, Milwaukee
Informational Graphics, News
KTLA, CW, Los Angeles
ASICS LA Marathon
WPIX, CW, New York
Daypart/Block of Programs Spot
Real NYC Comedy