Tag Archives: Larry Mowry

KTVT Channels Johnny Cash In New Weather Promo

ktvtKTVT’s creative services director, David Hershey, knows a good promo when he sees it, and he’s up front about giving credit where credit is due.

So Hershey was quick to let us know that his latest weather promo for KTVT’s chief meteorologist Larry Mowry was inspired by a spot done by WCBS for its chief meteorologist.

KTVT is the CBS O&O in Dallas while WCBS is the CBS O&O in New York.

“I thought the country feeling would resonate well with our viewers,” Hershey says, “because they live in the greatest state in the country, Texas.”

Hershey says the music was provided by Frank Gari Communications, now owned by Warner Chappell Music, a company that had supplied KTVT’s news music in the past.

Hershey was the photographer of 95% of the spot, and said it premiered during the Academy of Country Music Awards program this past Sunday on CBS, which, incidentally, was broadcast live from AT&T Stadium, home of the Dallas Cowboys.

Not surprisingly, KTVT had the highest ratings in the country for the awards show this year.

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