Slow down, keep your eyes open and STOP for those school buses.
If you’re not already seeing little ones standing by the side of the road waiting for their school bus, it won’t be long until you are.
Here are a couple back-to-school promos that I think are memorable and original.
First, creating high-concept spots using talent is challenging. Finding the right talent is key, but with the new low-cost, high-quality cameras many stations are using that give a Hollywood film look to every promo, the spots can look terrific.
You really have to think about the direction, continuity, the blocking and then the editing, before you shoot.
Here are two spots that are high-concept using talent that work really well.
The first is from WXYZ, the Scripps ABC affiliate in Detroit.
“I wanted to pass along a promo our team here at WXYZ produced that I feel is a pretty original idea for a back-to-school spot,” said Phil Wrobel, WXYZ’s creative services director.
I agree, totally original.
“Our concept was to stay true to our brand and create something memorable.”
I agree, very memorable, it sticks with you. Great concept and very well executed.
“We also wanted to leave viewers feeling good about our station and our morning team. I think we accomplished something special with this one and the little girl in the spot is absolutely adorable!”
Adorable, yes, I agree.
“I hope you enjoy it as much as we did producing it!” said Wrobel.
Yes, I enjoyed it.