Tag Archives: KNBC

Brand New News Promos And Some Classics, Too

Before you watch this first spot, you need some history.

Its roots go all the way back to the 1980s when a concept promo called Home Movies was created for WPVI, ABC’s Philadelphia O&O.

The idea is that a family visits the Philadelphia area and shoots some home movies of their trip. Then they’re at home watching the movies when they notice that everywhere they went, a news van managed to work its way into the shot.

“It’s a great example of a simple, single idea that’s well-executed,” said Mike Davis, the man who originated the spot.

Read On

Winning Local TV Branding Image Promos Here

The annual PromaxBDA Station Summit in Las Vegas was last week and the winners of the local awards — gold, silver and bronze — were announced and shown.

All this week, I’ll be posting the award-winning spots.

If your station won an award and you’d like to share the spot along with some commentary about the marketing strategy, production, challenges, or any results that it might have achieved, just drop me a line.

Click here to see the list of all the various winners.

General Brading Image: News Station-Large Market

Weather Image
KNBC, Los Angeles

General Brading Image: News Station-Medium Market

Everything Boston Legacy
WBZ, Boston

General Brading Image: News Station-Large Market

We Stand For You, Poetry Image
KHOU, Houston

Jobs In Marketing/Promotion/Creative Services

There are several new job opening around the country that I want to share with you that can been seen in our Media Job Center.

Meridian, Miss.

Waypoint Media has a unique opening for the right person as their group director of marketing and promotion based in Meridian, Miss.

Waypoint has 13 television stations (nine  are Big Four network affiliates) and four radio stations in central and southeastern United States.

Candidates must have creative abilities to help oversee the production of outstanding on-air promo campaigns for our stations to share while also providing keen organizational skills and strategic vision for the long-term success of each station and the company.

At the top of the priority list is ensuring the development and expansion of the station brand in their respective markets.

Candidates should have a minimum of five years experience as a promotion manager at a Big Four network affiliated station or group. Experience as a group director of promotions would be preferred.

Click here for more information about the position and how to apply.

Sarasota, FL.

WWSB, the ABC affiliate in Sarasota, Fla., is looking for a “hands-on” marketing director.

Just tucked in below Tampa, surrounded by beautiful gulf waters, there are not many places in the world as beautiful as Sarasota, Florida.

Candidates must have a successful & impressive track record of driving ratings and audience growth by producing breathtaking video, print, and digital promos in a diverse, multi-platform environment.

To find out if you have the right stuff for this rare opportunity, click here for more information and how to apply.

Los Angeles,.

KNBC, the NBC O&O in Los Angeles needs a nightside topical promotion producer.

Talk about a high-profile opportunity in one of the most sought after-markets!

In this position, you will conceive, produce, edit and write on-air promotional spots and marketing campaigns.

You’ll create promotions such as topicals, PSAs, image, and franchise campaigns to execute the strategic goals of the station while working with a highly-skilled team of branding experts.

There’s a lot more about this opening than meets the eye, so make sure you check it all out and how to apply by clicking here.

Next week is TVNewsCheck‘s annual NewsTECHForum in New York.

To see speakers and session subject topics, click here.

Here are some stories TVNewsCheck has already published about the conference.

Designing Digital Media Into Newsrooms

Is There A Facebook Dependency Problem?

Newsy’s Sabatinelli To Talk Monetizing OTT


NBC Using Facebook To Promo StormRanger Weather Trucks

nbc-stormrangerNBCUniversal_Owned_Television_Stations_(NBC_Owned_Television_Stations)_LogoIn a Market Share article last week, we revealed the launch of a fleet of mobile radar trucks by the NBC-Owned stations starting in Philadelphia.

Here’s how WCAU is promoting its StormRanger10.

Read On

Which Stations Won PromaxBDA Gold At The Station Summit?

promaxbda-2014-north-america-awards-finalists__largeCapitol Broadcasting’s WRAL in Raleigh, N.C.; Deseret Media’s KSL in Salt Lake City; and Tribune Creative were some of the big winners..

IMG_0048The awards were announced and shown during the 2016 PromaxBDA Station Summit, the annual celebration of the best marketing and design created for local broadcast audiences, at The Mirage in Las Vegas last week.

Other stations and/or channels taking home multiple gold awards include Comcast SportsNet Chicago,;Fox-owned KDFW Dallas;, NBC-owned KNBC Los Angeles; and Media General’s KOIN Portland, Ore.

The full list of PromaxBDA Awards Winners can be found by clicking here.

Market Share will be showing and sharing the Gold Award winners so keep coming back to see the work that the judges said were the best.



Actor and comedian Godfrey hosted Thursday’s ceremony at The Mirage Hotel and Casino in Las Vegas.

Here’s one Gold winner entered by Warner/Chappell Production Music which won in the Use of Original Music in a Promo category. This is the second consecutive year Warner/Chappell Production Music has won in this category.

The winning spot, Listen to Larry, was created in conjunction with KTVT, the CBS O&O in Dallas.


Marketing Masters: Therese Gamba, The NBCU Owned TV Stations

This is the first in a series of articles about the people whose jobs are to get people to watch TV, specifically local news.

Market Share is interviewing TV broadcasting marketers at the corporate and station level to learn more about them, their job, their company, their backgrounds, their beliefs and their goals.

If you’d like to recommend other marketers whom you think I ought to profile, just let me know.

Therese Gamba

Therese Gamba

As SVP marketing and acquired programming for the NBCUniversal Owned Television Stations, Therese Gamba oversees the marketing efforts of 30 properties that include the NBC and Telemundo stations as well as the TeleXitos and Cozi diginets. She lives and works in New York City.

Last week, I interviewed her by phone from her office at 30 Rock in New York.

Market Share: How would you describe your job?

Gamba: I am primarily in charge of helping the stations achieve their marketing and programming goals.

There’s no dotted line, there’s no line of reporting into me. I have a very small team that we work to support the stations and achieving their goals.

The brand directors report to the general manager, as they should.

Part of my job works with primary research consultants and companies, and I have a Magid background and so I work with the stations from everything from their initial surveys to the presentations and working with them on their strategic goals once that’s been presented.

Read On

KNBC Exposes Radioactive Waste Cover-Up

nuclear-waste-warning-sign-rotten-grungy-29917617Thousands of kids who went to a popular camp in Los Angeles may have been exposed to radioactive waste and toxic chemicals, according to an investigation by KNBC, the NBC O&O there.

And for the past 65 years, families claim camp staff and board members covered up evidence of the risk and continue to hide important information.

KNBC_Web_iTeam-722x406+jsWorkers told KNBC’s I-Team that they were ordered to secretly release radioactive gases into the wind which blew toward the camp.

“It’s criminal not to disclose this,” said a counselor at the camp. “There are people’s lives at risk.”

New Local News Promos From Around The Country

hearingPeople often ask me, how do you decide what to write about?

My answer is, I write about what I know. I write about what you tell me.

It must be summer and people are on vacation because it’s quiet out there.

commentsBut I need to hear from you.

In the meantime, I went online in search of recent news promos I can share.

But before I show you those, I wanted to share just a few of the many comments I get from readers.

I saw your article today regarding the promos with attitude. I laughed out loud.

Paul, your contributions make LinkedIn more engaging. Thank you for another great post.

I just saw the article on WCVB investigation … great job.

Hi Paul — thanks for publishing the spot with a nice write-up … what an uplifting start to the day here for the team!

These are excellent articles, by the way!!! Interesting and revealing!

Hi Paul, just wanted to say thanks for a great article! Got great response from Corporate that never is a bad thing too!

Nice column Paul. It will stay with me for while.

Paul — you’ve done a great job during the past year… keep up the good work! I check your blog once or twice a week … so do a few folks on my team. Glad to have you representing our collective voices on TVNewsCheck.

KNBC Los Angeles

KHOU Houston

WRTV Indianapolis

KNBC Airs Investigative Special In Primetime

KNBC Consumer Investigator Randy Mac (left) and Investigative Reporter Joel Grover

KNBC consumer investigator Randy Mac (l) and investigative reporter Joel Grover

“Nothing says journalism more than investigative reporting,” says Matt Goldberg, managing editor at KNBC, the NBC O&O in Los Angeles.

Goldberg is talking about KNBC’s commitment to investigative reporting every day, and its decision to carve out time in prime to air a half-hour special, NBC4 I-Team: We Investigate 4 You, this Saturday night at 8:30.

The special reveals the results of six investigative stories the station has been working on.

“These are stories that we’ve covered over the past couple months,” Goldberg says, “and show the public our commitment to investigative. This is a chance to revisit these topics and update the investigation.”

According to KNBC, the station has 12 people in its investigative team, the largest in the market.

“As we expanded our franchise,” says Goldberg, explaining why the station is doing the primetime special, “we wanted the community to see our dedication to it.

Read On

KNBC Takes Marketing To The Skies And Streets

LOGO_NBC$_BOLD_YOU_2014It’s a challenge most TV stations face at one time or another.

“We want to be the No. 1 morning newscast in Los Angeles,” says Terri Hernandez Rosales, VP of Communications and Community Affairs at KNBC, the NBC-Owned station in LA.

The only difference between making your morning news the most watched in market 200 or in market 2 is the scope.

The Los Angeles market is more than 40,000 square miles, according to Rosales. So like trying to eat the proverbial elephant one bite at a time, KNBC is looking to win viewers one neighborhood at a time.

As part of a slow rollout of its campaign, KNBC took to the skies over Southern California’s beaches on Labor Day Weekend to deliver a literal over-the-air-message using old fashioned technology, a static banner towed by a single-engine plane that bobbed and weaved its lazy way up and down the coastline.


“For four days over that weekend, we flew the banner four times a day up and down the beaches,” says Tim Howick, KNBC’s VP of Brand and Promotion. “We had a captive audience that had to look and see what it says.”

Howick estimates the banner was seen by more than 2 million people over the four days.

In addition to the in-the-air-campaign, KNBC is putting its message directly in the hands of potential viewers. The station enlisted several hundred neighborhood coffee shops to serve coffee using a custom sleeve with the new morning talent emblazoned on it.


And this past week, KNBC wrapped two food trucks and took them out to the streets of five different, geo-targeted neighborhoods each morning. The locations were promoted in the morning news and there were live shots showing some of the morning news on-air personalities mixing it up with viewers.


This is a niche, neighborhood approach,” says Rosales. “We have to be bold to differentiate ourselves.”

Howick says the station intends to be out in the community 52 weeks a year.

In addition to adding new talent to its morning news, KNBC built a new set, spruced up the graphics, added more stories and is focusing its content “on things that are important to viewers in the morning” Rosales says.