Tag Archives: KING

Stories That Touch Hearts Turns Gold For Tegna

Where does true innovation come from?

Often it’s as simple as bringing together some smart people and allowing them free range to present ideas and brainstorm.

Heart Threads began that way, born at a Tegna summit where new ideas for TV and digital were being discussed.

It started when someone wondered if the “feel-good” stories many Tegna stations were producing for their respective Facebook pages could be exposed to a larger audience.

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Regional Murrow Awards Wrap-Up, 9 Markets

I’ve created a monster. Namely, writing about TV stations that won the various regional Edward R. Murrow Awards.

I have already shared dozens. But I can’t share all of them.

I do like to spotlight award-winning work, whether it’s news promotion or news coverage examples, as I believe looking at work deemed excellent by a jury of our peers helps everyone improve their craft.

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KING’s New Newscast Leaves Positive Feeling

KING, Tegna’s Seattle NBC affiliate, launched a new newscast last week titled, Take 5.

The newscast airs in the afternoons at 4, with a casual conversation about news events, and storytelling centered around people, places and ideas that leave a positive feeling.

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KING Names Jay Yovanovich Marketing Director

Jay Yovanovich

KING, Seattle’s NBC affiliate owned by Tegna, announced that Jay Yovanovich is the new director of marketing for both KING and independent KONG.

Yovanovich comes to KING from WRAL-WRAZ, the NBC-Fox duopoly in Raleigh,N.C., where he was at times promotion producer, promotion manager and director of marketing.

“I’m thrilled to lead the marketing efforts of one of the greatest stations in the country,” said Yovanovich.

“I’ve always admired KING’s legendary news tradition and stunning creative content,” he added. “It will be an honor to work with such an incredible brand on all platforms.”

Prior to WRAL, Yovanovich held promotion producer and creative services manager roles with stations in Pittsburgh and Charleston.

In his career thus far, Yovanovich has won four Gold Promax Awards and several Mid-South Emmy Awards.

Jim Rose

“We have the great fortune of hiring an immensely talented marketing executive like Jay,” said Jim Rose, KING’s general manager.

“He fully understands the legacy of the KING 5 brand, steeped in our journalistic roots and community service combined with a passion for our business.”

Although Yovanovich is from the New Jersey, he’s a Blue Hen, a graduate of the University of Delaware.

Here are a few promos from Yovanovich’s Vimeo page.

Seattle’s KING Rules TV Stations’ Social Media

How can you become the market leader in social media?

Evonne Benedict, KING’s audience engagement manager, has one word of advice: Listen.

That may sound like an obvious suggestion, but here she describes how KING, and all Tegna stations, have turned listening into a science that has led them to rule social media and give their audience just the kind of news coverage they want.

KING, Tegna’s Seattle’s NBC affiliate, is the king in social media actions among TV stations in the market over the last six months according to data from audience insight firm Shareablee.

(KJR-FM, owned by iHeartMedia, and broadcasting a 1980s format, is the market leader among all media outlets but chose not to comment for Social Scorecard).

KING has more than 13 million actions on social, 21% of the total engagement generated by the DMA, with more than 18 million social actions.

KING also ruled the market on Twitter and Instagram with 255,000 and 567,000 respectively.

KING led all TV stations in the market with 518 actions per post.

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The Funniest Promos At PromaxBDA Summit

The annual PromaxBDA Station Summit in Las Vegas was last month and the winners of the local awards–gold, silver and bronze–were announced and shown.

I’ve been posting the award winning spots in a number of categories and today we’ll see the funniest.

If your station won an award and you’d like to share the spot along with some commentary about the marketing strategy, production, challenges, or any results that it might have achieved, just drop me a line.


Funniest Promos

ABC10 Morning Blend-Light Rail
KXTV, ABC, Sacramento

Funniest Promos

Silvi Knows
KING, NBC, Seattle

Funniest Promos

Fore! PM Newscast
KVVU, Fox, Las Vegas

Facebook News Road Show Rolls To Denver & Chicago

Facebook’s road trip meetings with newsroom leaders, social media editors, community managers and journalists has two more stops planned: Denver on May 16 and Chicago on May 18.

This follows other Facebook Journalism Project News Day one-day sessions in Seattle, San Diego, Atlanta and Dallas.

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KING Seattle Distributes $75,000 To Nonprofits

KINGKING, Tegna’s Seattle NBC affiliate, distributed $75,000 to nonprofit organizations in Western Washington on July 11 as part of its inaugural Giving Day project.

16 Washington nonprofits received grants from KING and the Tegna Foundation to further their good work in the region, according to the station.

Each was selected through a grant application and review process by members of the KING staff.

Nonprofits were chosen based on illustrated need, sustainability and impact on the community.

For more information about the Giving Day foundation, click here.

Among the 16 local nonprofits taking part in King’s Giving Day is the Mountains to Sound Greenway Trust.

Rick Swanson, PromaxBDA’s New Man Atop Station Summit

station_summit_vegas_287x287Next month, local TV station creative services directors make their annual pilgrimage to the desert in Las Vegas for the PromaxBDA Station Summit. Aaah, there’s nothing quite like the weather in late June in Southern Nevada, where daily temps regularly go into triple digits.

What did they do before air-conditioning?

In its sixth year, the Station Summit brings together TV station marketing executives and their counterparts from network affiliates and syndicated programming distributors to meet and discuss future marketing plans.

Rick Swanson

Rick Swanson

Earlier this year, PromaxBDA appointed long-time local station marketing and programming executive, Rick Swanson, to take over leadership of the Station Summit. His official title at Promax is VP of marketing and programming. Swanson says it took him all of about 2 seconds to say yes when the organization approached him about the role.

Swanson provides exactly what Promax needs. “At this point, what I bring to Promax is some perspective about broadcasting.”

The-Mirage-Hotel-resort-008The PromaxBDA Station Summit takes place at The Mirage and runs from Tuesday, June 21 through Friday, the 24th.

And while each day is dedicated to meetings with the stations’ networks, syndicators and broadcast ownership groups, one day, Thursday, is set aside for sessions, speakers and presentations “tailored specifically for the unique needs of station marketing professionals.”

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Local Comedy Show Spreads Laughs Across Pacific Northwest

The bad news for viewers looking for laughs in Seattle is that the locally-produced comedy and variety show, The [206], has concluded its third season on KING, the NBC affiliate owned by Tegna.

The good news is that not only will it return for its fourth season on KING after Saturday Night Live on Sept. 19, but the rest of the Pacific Northwest will get it, too.

Pat and Chris Cashman

Pat and Chris Cashman

Same great hosts and producers, the Emmy-winning talents Pat and Chris Cashman, but to reflect the expansion, a new name, Up Late nw.

Besides KING, Up Late nw will now air after the Saturday evening news on KOIN, (CBS, Portland), KREM and KSKN (CBS and CW, Spokane), KEVU and KLSR-TV (MNT and Fox, Eugene) and KDRV (ABC, Medford).

To read an article I wrote about this show back in November, 2014, click here.

Just for laughs, check out the opening show of Season 3.