Tag Archives: journalism

Picture Yourself In Memphis As Promo Manager

Can you picture yourself Walking in Memphis?

Might as well listen to Marc Cohn’s great song while you imagine yourself there (or John Hiatt’s Memphis in the Meantime).

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KXTV Reporter Finds Offbeat Stories On Backroads

John Bartell

John Bartell

“I find these weird, quirky stories on California’s backroads,” says John Bartell, a reporter at Tegna’s ABC affil KXTV Sacramento,and the guy behind Bartell’s Backroads.

You might find Bartell’s stories on the side of the road, but more likely off the beaten path.

“I’m on one story and something catches my eye,” is how Bartell describes how he finds his stories.

Haven’t you ever been driving down the road and you see something unusual, and wonder to yourself, what’s the story with that? That’s what Bartell does, tells the backstory.

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PromaxBDA 2018 Station Summit Sneak Peek

Creative services directors, marketing directors, audience development specialists, brand managers and promotions managers at TV stations across the country are anxiously awaiting the Station Summit, the annual conference put on by PromaxBDA June 25-26 in Las Vegas.

No matter what title they hold, these are the top marketing executives at their respective stations responsible for increasing viewership on broadcast and engagement on social.

And they flock to Vegas in June to hear and see industry speakers, attend educational sessions, meet with their respective networks and syndicators to learn the latest trends in all things related to marketing local television and local news.

For first-time attendees, a word of advice: pack a light jacket.

Because although it’s normally over 100 degrees outside, you’ll spend nearly all your time inside the Mirage resort, and the air conditioning can give you a chill.

Rick Swanson, the man charged with programming and marketing the Station Summit, says registration is pacing ahead of last year’s summit.

Gary Brown

In fact, Meredith is sending its news directors along with its creative services directors from all its 12 markets to the summit.

“It’s a way to invest in the people in news and marketing now more than ever,” said Gary Brown, Meredith’s new news and marketing VP.

“What better way to foster that than put them together. News and marketing can’t have silos.”

And given the focus of the summit this year, having news directors attend is a smart move.

Rick Swanson

“I would say that the major theme of the Station Summit this year is the convergence of content and marketing,” says Swanson.

“Because of the shift in audience behavior, we no longer live in a world where the newsroom does the news stories and the promo department does the promos. This is really a time and a place where television stations have to think about working together, forging partnerships between these two departments.”

Swanson says there are three sessions scheduled on this theme at the Station Summit.

Hashtag Our Stories, says Swanson, is “going to be really eye opening.”

Yusuf Omar

Led by Yusuf Omar, former CNN senior social media reporter and Sumaiya Omar, a social media consultant, “their tool of choice in this 360-degree world is the mobile phone,” says Swanson.

“I think for a large number of people that this is going to be a game changer. I think it’s going to really open their eyes to a whole different way of doing, not only telling stories in the 24/7 on-demand world, but also how to tell stories in that fast-paced world. So it’s going to be very exciting.”

Swanson says there will be a workshop using just a mobile phone. “I think that’s going to be powerful for a lot of stations.”

Larry Rickel

Another session about convergence of content and marketing is When Worlds Collide: Content and Marketing Convergence led by Larry Rickel, president of The Broadcast Image Group.

This session will challenge how news and marketing have traditionally functioned by “attacking the product from a completely different operational perspective.”

“What we are proposing in this session with Worlds Collide is tearing those walls down. In a lot of stations, the news departments’ news rooms and marketing departments sit in the same room together because there is a constant dialogue back and forth and each department is participating in the storytelling from various different angles, really utilizing all of the resources of the television station to get a story out in a meaningful way.”

Alan Schnur

Stuff Great Leaders Always Do (and One Thing They’d Never Do) is led by Alan Schnur, the founder of The Schnur Group, and will focus on “those interpersonal barriers that traditionally exist between a marketing department and a news department,” says Swanson.

He adds that this year’s theme of content and marketing convergence “will inspire innovation at many different television stations. It’s very exciting stuff.”

Very exciting indeed. See you at the Summit.

Click here for more information about this year’s Station Summit including an updated list of the sessions scheduled for Thursday, June 28.

Picture Yourself In Richmond As Brand Manager

In researching what it’s like to live in Richmond, Va., I came across this review:

Richmond is a city with lots of trees and history. It has the amenities of a big city, great restaurants, lots of microbreweries and music! If you enjoy hiking and biking go to Belle Isle, Browns Island or the Capital Trail. Carytown has a plethora of local shops and restaurants. If you want to live not far from the mountains or beaches in an affordable East Coast City, Richmond IS THE PLACE!!

WWBT, Raycom’s NBC affiliate in the market, needs an audience development and brand manager responsible for growing audiences on every screen, including broadcast, mobile, OTT, desktop and social media.

This is a hands-on position for someone who is a strong writer, shooter and editor, but can also implement market research recommendations and achieve goals in audience development and revenue growth.

Richmond is the only city in the country with a Class IV white water rapids running through its downtown.

History is all around you here. Thomas Jefferson designed the state capitol, and George Washington designed the nation’s first canal system here.

Richmond is for lovers. Almost 30% of the population is unmarried, making it the No. 1 city in the nation to find love.

Apartment rents average about $950 for a 2-bedroom and houses average about $210,000.

Click here to go TVNewsCheck’s Media Job center for more information and directions on how to apply.

 

KXTV’s Teacher Series Wins State Teachers Award

KXTV, Tegna’s ABC affiliate in Sacramento, Calif., earned the highest honor given by the California Teachers Association’s (CTA) for its Teacher of the Month campaign.

The John Swett Award honors excellence in education reporting and this is the fourth consecutive year KXTV has been its recipient.

The awards honor individuals, publications, websites, television and radio stations for their outstanding achievements in reporting and interpreting public education issues.

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WAFB Rules Social Media In Baton Rouge

Social Scorecard this week shows how WAFB is able to dominate Baton Rouge’s social media actions on Facebook, Twitter and Instagram over the past six months.

Raycom’s CBS affiliate in the Louisiana capital, is first in social media actions in the market over the last six months according to data from audience insight firm Shareablee.

WAFB ranked No. 1 among members of the DMA (94) while also generating the highest engagement on the top platforms: Facebook, Twitter and Instagram.

WAFB led on Facebook with over 2.4 million actions, was first on Instagram with almost 34,000 actions, and topped Twitter with almost 150,000 actions.

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WTIC To Air News Stories About Hope

TV viewers often complain that local news is always about the bad: crime, fires and car accidents.

Not enough positive news, they say. Stories that showcase hope, courage in the face of adversity, are rare on many stations.

Especially when it comes to children.

WTIC, the Tribune-owend Fox affiliate in Hartford, Conn., is partnering with the Make-A-Wish Connecticut to change that.

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How KTVU Dominates Social Media In San Francisco

By almost every performance metric Shareablee provides, Fox O&O KTVU has led the social media scene in San Francisco over the last six months. This week’s Social Scorecard shows how quality posts and breaking news help the station dominate in nearly all categories.

KTVU has more than 7 million actions on social, 22% of the total engagement generated by the DMA (No. 8), with more than 22 million social actions.

KTVU led on Facebook with over 5 million actions, is No. 1 on Instagram with almost 2 million actions, and tops Twitter with almost 320,000 actions.

In addition, KTVU led in actions per post with 567 despite having the least content of the top five media outlets in the market.

Michelle Toy

“Our strategy on Facebook is quality over quantity,” says Michelle Toy, KTVU’s managing editor of digital and content.

“From the beginning, we have tried to really get organic growth and really connect with our audience. We find content that caters to them, causes that they respond to. We craft each post, we take a lot of time and care into the image, what’s the headline, what’s the spin, if it’s a link post, if it’s a live post, if it’s a photo post, if it’s a specially edited video post, what is the best way to present this particular story to our loyal audience that is going to stand out from what they are getting from the competition.”

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Wisconsin Broadcasters Highlight Award Winners

I have to hand it to the folks at the Wisconsin Broadcasters Association.

They really know how to put together a website to display all the winners with links to the winning examples.

Competition for this year’s awards was as strong as ever with 1,784 entries, a new record for the contest. Entries were judged by professional broadcasters outside Wisconsin.

Radio and television stations from across the state were honored Saturday night at their annual gala.

The theme of this year’s celebration was the Kentucky Derby. I was looking at some of the pictures before I read about the theme and wondered why some of the men were in fancy hats.

Michelle Vetterkind

“The friendly competition at the awards gala is a great way to celebrate the best in Wisconsin broadcasting,” said Michelle Vetterkind, WBA’s president.

“When broadcasters are doing their best work, we all win.”

Click here to go to the page where all the winning examples in every TV category are highlighted.

WPIX Morning News Broadcasts From 18 Neighborhoods

Local TV newscasts are broadcast from a studio. News anchors sit under great lighting, the sound is clean, there’s crisp switching between segments, terrific camera shots and green screen technology for weather.

There is a large production staff you never see using highly sophisticated equipment to make the show’s production look polished.

So taking a local TV newscast away from the studio to broadcast it live from a neighborhood is a huge undertaking.

To do that for one day over 18 weeks is a major commitment. It’s risky, challenging and expensive. But it’s also inventive, fun, unpredictable and very viewer-friendly.

WPIX, Tribune’s CW affiliate in New York City, is taking its morning news on the road this summer, broadcasting live from 18 different ZIP codes in New York, New Jersey and Connecticut every Friday.

Nissan is sponsoring the initiative, Zip Trips, and there are other addition sponsors for special segments integrated into the show.

Zip Trips first stop was Joyce Kilmer Park in the Bronx, right next to Yankee Stadium.